首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Pretty in pink: adult women do not remember being so obsessed with the colour, yet it is pervasive in our young girls’ lives. It
Pretty in pink: adult women do not remember being so obsessed with the colour, yet it is pervasive in our young girls’ lives. It
admin
2017-12-11
62
问题
Pretty in pink: adult women do not remember being so obsessed with the colour, yet it is pervasive in our young girls’ lives. It is not that pink is intrinsically bad, but
it is such a tiny slice of the rainbow
and, though it may celebrate girlhood in one way, it also repeatedly and firmly fuses girls’ identity to appearance. Then it presents that connection, even among two-year-olds, between girls as not only innocent but as evidence of innocence. Looking around, I despaired at the singular lack of imagination about girls’ lives and interests.
Girls’ attraction to pink may seem unavoidable, somehow encoded in their DNA, but according to Jo Paoletti, an associate professor of American Studies, it is not. Children were not colour-coded at all until the early 20th century, in the era before domestic washing machines all babies wore white as a practical matter, since the only way of getting clothes clean was to boil them. What’s more, both boys and girls wore what were thought of as gender-neutral dresses. When nursery colours were introduced, pink was actually considered the more masculine colour, a pastel version of red, which was associated with strength. Blue, with its intimations of the Virgin Mary, constancy and faithfulness, symbolized femininity. It was not until the mid-1980s, when amplifying age and sex differences became a dominant children’ s marketing strategy, that pink fully came into its own, when it began to seem inherently attractive to girls, part of what defined them as female, at least for the first few critical years.
I had not realised how profoundly marketing trends dictated our perception of what is natural to kids, including our core beliefs about their psychological development. Take the toddler. I assumed that phase was something experts developed after years of research into children’ s behavior: wrong. Turns out, according to Daniel Cook, a historian of childhood consumerism, it was popularized as a marketing trick by clothing manufacturers in the 1930s.
Trade publications counselled department stores that, in order to increase sales, they should create a "third stepping stone" between infant wear and older kids’ clothes. It was only after "toddler" became a common shoppers’ term that it evolved into a broadly accepted developmental stage. Splitting kids, or adults, into ever-tinier categories has proved a sure-fire way to boost profits. And one of the easiest ways to segment a market is to magnify gender differences—or invent them where they did not previously exist.
We may learn from Paragraph 4 that department stores were advised to
选项
A、focus on infant wear and older kids’ clothes.
B、attach equal importance to different genders.
C、classify consumers into smaller groups.
D、create some common shoppers’ terms.
答案
C
解析
细节题。根据关键词定位到原文第四段“splitting kids,or adults,into even—tinier categories has proved a sure-fire way to boost profits”一些商业出版物建议百货商店,要提升销售额,他们需 要儿童服装市场。C项将消费者分为更小的群体,符合题意,为正确答案。其他选项不是曲解原 文就是没提到,都不符合原文意思。
转载请注明原文地址:https://kaotiyun.com/show/SBBZ777K
0
考研英语一
相关试题推荐
Peopleusedtothinkthatlearningtwolanguagescreatedconfusioninthemind.Far【C1】______itwasthought,togetonerightth
Oldpeoplearealwayssayingthattheyoungarenotwhattheywere.Thesame【C1】______ismadefromgenerationtogenerationand
Asageneralrule,AmericanmenearnmorethanAmericanwomen.Thisholdstrueacrossindustries,acrosseducationlevels,anda
About3billionpeoplelivewithin100miles(160km)ofthesea,anumberthatcoulddoubleinthenextdecadeashumansflockt
Airpollutionkilledaboutsevenmillionpeoplelastyear,makingittheworld’ssinglebiggestenvironmentalhealthrisk,theW
Bettingagainstanindustrywithaddictsforcustomerscarriesobviousrisks.【C1】______theseareuncertaintimesforBigTobacco
Bettingagainstanindustrywithaddictsforcustomerscarriesobviousrisks.【C1】______theseareuncertaintimesforBigTobacco
"Isitavitalinterestofthestatetohavemoreanthropologists?"RickScott,theFloridagovernor,onceasked.Aleaderofa
"Isitavitalinterestofthestatetohavemoreanthropologists?"RickScott,theFloridagovernor,onceasked.Aleaderofa
随机试题
基坑验槽前,提供场地内是否有地下管线和相应的地下设施的单位是()。
2016年底,天津独流镇被曝存在调味料造假现象。柴米油盐酱醋茶,这是老百姓生活中必不可少的调味料,却成为黑心商家牟取私利的途径,造假时间之久、传播范围之广,实在让人不寒而栗。该事件的发生,体现了市场调节的()。
Workhard,______youwillfailintheexam.
A.联苯胺B.氯甲醚C.石棉D.砷E.焦炉逸散物我国职业病名单中,列入职业肿瘤,可引起间皮瘤的毒物是
呼吸链中可从复合体Ⅰ接受电子,还可从复合体Ⅱ接受电子的是
下列属于体育场地设施工程的是()。
在民法中,把年满16周岁未满18周岁并以自己的劳动收入为主要生活来源且精神正常的自然人视为完全民事行为能力人。()
根据下列资料,回答问题。2014年上半年全国共生产汽车1178万辆,同比增长9.6%,其中,乘用车971万辆,同比增长12.1%;商用车207万辆,同比下降0.6%。销售汽车1168万辆,同比增长8.4%,其中乘用车963万辆,同比增长11.2
唯物辩证法和形而上学两种世界观、发展观根本对立的表现是
已知α1=(1,3,5,—1)T,α2=(2,7,a,4)T,α3=(5,17,—1,7)T。若α1,α2,α3线性相关,求a的值。
最新回复
(
0
)