首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Internet Privacy With the rapid development of e-commerce, companies are now capable of cultivating more (1)______relationsh
Internet Privacy With the rapid development of e-commerce, companies are now capable of cultivating more (1)______relationsh
admin
2013-03-21
81
问题
Internet Privacy
With the rapid development of e-commerce, companies are now capable of cultivating more (1)______relationships with their customers. It empowers companies to better understand their customers’wants and hence they are able to (2)______offerings to the unique needs of individuals. At the same time, this has become a (3)______because the technology involves the extensive collection and use of personal data.
The use of the cookie technology can help a website assign each individual user a unique identifier, so that he may be recognized in(4)______visits to the site. On each return visit, the site can call up user-specific information, including the consumer’s (5)______as indicated by documents the consumer accessed in prior visits.
Despite concerns about privacy and security with online shoppers, according to the 1999 survey, still 61% of the subjects surveyed said they were (6)______toward banner ads based on their personal interests rather than random ones.
The study seems to (7)______ the e-commerce firms who are willing to provide customized shopping experiences. Statistics also show that not all the websites post privacy policies. Furthermore, the exact definition of the privacy policies in themselves remains (8)______.
Finally, in spite of privacy (9)______, some companies, e.g. AdAge.com still offended customers by transferring users’ information data to another company.
To sum up, the (10)______of effective privacy protection is widely believed to be stunting the growth of e-commerce.
Internet Privacy
Good morning. Today’s lecture still focuses on the e-commerce. One of the most important advances in the rapidly developing world of electronic commerce is the ability of companies to develop personalized relationships with their customers. Personalization empowers companies to better understand their customers’ wants and desires and improve customer service by tailoring offerings to the unique needs of individuals. At the same time, this has become a subject of hot controversy because the technology involves the extensive collection and use of personal data. Many, if not most, online shoppers and surfers are not aware of the extent of how much and what kind of information can be gathered about a person, even someone who is just visiting and not shopping or signing up for anything. Through the use of the cookie technology, a person’s movement through the Web can be tracked to provide information. Using cookies a website assigns each individual a unique identifier, so that he may be recognized in subsequent visits to the site. On each return visit, the site can call up user-specific information, which could include the consumer’s preferences or interests, as indicated by documents the consumer accessed in prior visits or items the consumer clicke while in the site.
Websites can also collect information about consumers through hidden electronic navigational software that captures information about site visits, including web pages visited and information downloaded, the types of browser used, and the referring websites’ Internet addresses. The result is that a website about Jane’s gardening could sell not only her name to mail-order companies, but also the fact that she spent a lot of time one Saturday night last month reading about how to fertilize roses. More disturbing scenarios along the same lines could be imagined.
However, although concern about privacy and security has long been the biggest issue with online shoppers, some of them may not mind their behaviour being watched if it allows their shopping experience to be customized. According to the 1999 Personalized Marketing and Privacy on the Net: What Consumers Want survey conducted by the non-profit research firm Privacy and American Business, 61 percent of the 474 Internet users surveyed said that they would be positive toward receiving banner ads tailored to their personal interests rather than receiving random ads. This represents about 56 million adult users interested in such personalization.
In addition, 68 percent of the users also said that they would provide personal information in order to receive tailored banner ads, on the condition that notice and opt-out are provided. The study seems to back the e-commerce firms who are watching online behaviour to provide customized shopping experiences, and not privacy advocates who say that this practice is an invasion of privacy. It is the purpose for gathering the information, it would seem, that is the key to drawing the line between acceptable personalization and invasion of privacy. This is why it is important to many shoppers that a site has a privacy policy that explains what information is gathered and how it is being used, before they relinquish their information. However, according to the 1999 Georgetown Internet Privacy Policy Survey, 94% of the top 100 websites post privacy policies, and 66% of the overall websites post privacy policies.
These figures sound reassuring but the exact definition of the privacy policies in themselves remains to be questioned. The 1998 Federal Trade Commission report on Internet privacy, Privacy Online: A Report to Congress outlined five criteria by which a commercial website can be said to have a truly comprehensive privacy policy. Known as the Fair Information Practice Principles, they are notice/awareness, choice/consent, access/participation, integrity/security, and enforcement/redress. In other words, websites should notify consumers that they’re collecting personal information and that the consumers can choose whether to provide it.
The result of a three-year study of 1,400 websites showed only 924 of the 1,400 websites surveyed were found to have privacy policies. 87 percent of these notified customers that they collect information, and 77 percent offered customers refusal rights. However, only 40 percent gave customers access to their information; 46 percent promised security; and 49 percent provided contact information. There is also the question of how much these privacy promises are enforced. In June 1998, AdAge.com had transferred user information—including log-on names and passwords—to the Globe.com, an unrelated site. Registered AdAge.com users had no idea that the site had done so until they received an e-mail note that welcomed them to the Globe.com and contained their AdAge.com passwords. This incident provoked outrage from some AdAge. com users and embarrassed both companies. Although AdAge.com later apologized to its users, explaining that the data transfer was part of a community partnership between the sites and was designd to allow AdAge.com users’ easy access to the Globe.com’s community features, this is a glaring example of what can happen despite privacy promises.
To sum up, today’s lecture mainly deals with the lack of effective privacy protection which is widely believed to be stunting the growth of e-commerce. Survey after survey has shown that more people would embrace e-commerce if they had better assurances about their privacy. Big businesses and small businesses have to realize that trust is necessary to build long-term, profitable customer relationships. Trust fosters customer loyalty, referrals and repeat business, so commercial enterprises that make privacy protection a priority will reap the returns from their customers.
选项
答案
promises
解析
本题为细节题,讲座中提到AdAge.com公司把自己的客户私人信息转让给Globe.com公司,侵犯了客户的隐私权,引起轩然大波,说明原来的隐私保护承诺并未真正被信守。
转载请注明原文地址:https://kaotiyun.com/show/SE4O777K
0
专业英语八级
相关试题推荐
Contrasttoresearchers’expectations,dysfunctionalfamilyrelationshipsandpoor【M1】______communicationstylesappeartoh
______wasthemostpopularAmericanpoetof20thcentury.Attheageof87,hewasinvitedtoreadapoemattheinaugurationo
WhenRobertShiller,aYaleeconomistandbestsellingauthor,toldacrowdoffinanceprofessorsandeconomicsstudentslastspr
WiththerapiddevelopmentofChina’seconomy,manypeoplehaveboughtorareplanningtobuycars.Somepeoplebelievethatpri
ThroughouttheU.S.studentsaregettingouttheirNo.2pencils,readyendureastress-packedfourhoursofbubblinginanswers
ThroughouttheU.S.studentsaregettingouttheirNo.2pencils,readyendureastress-packedfourhoursofbubblinginanswers
TheAmericaneconomicsystemisorganizedaroundabasicprivate-1.______enterprise,market-orientedeconomyinwhichconsumer
Ineverycultivatedlanguagetherearetwogreatclassesofwordswhich,takentogether,consistthewholevocabulary.
Therearethosewordsbywhichwebecomeacquaintedindailyconversation,whichwelearn,thatistosay,fromthemembersofo
随机试题
在压力容器中,封头与简体连接时,可以用球形、椭圆形封头或平盖。()
把“基层群众自治制度”首次纳入我国社会主义政治制度的范畴的是()
唇颊沟加深术最常见的方法是
患者,男,17岁。眼睑浮肿半个月。尿常规:尿蛋白(+++)。总蛋白:29g/L。双膝关节隐痛。下列有助于鉴别的检查是
【背景资料】某新建别墅群项目,总建筑面积45000m2,各幢别墅均为地下1层,地上3层,砖混结构。某施工总承包单位项目部按幢编制了单幢工程施工进度计划。某幢计划工期为180d,施工进度计划见图1。现场监理工程师在审核该进度计划后,要求
会计科目是______的名称,会计科目的内容通过______反映出来。
与交流输电相比,直流输电的优势有()。
在生活中出现摩擦、不快和委屈是常有的事,我们不能以针尖对麦芒,因为怨恨就像是一只气球,越吹越大,最后膨胀到无法控制的地步。要消除怨恨,我们应该不念旧恶,不计新怨,_______________________。
根据下列资料,回答下列问题。2012年1~5月份,北京市星级饭店接待港澳台同胞住宿人数占总的入境住宿者的比重为:
下列关于工具箱的说法中正确的是()。
最新回复
(
0
)