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  3. McGraw receives daily text messages from Seventeen magazine about fashion, including tips about what to wear to the prom. She pl

McGraw receives daily text messages from Seventeen magazine about fashion, including tips about what to wear to the prom. She pl

admin2015-04-10  57
问题     McGraw receives daily text messages from Seventeen magazine about fashion, including tips about what to wear to the prom. She planned to take the magazine’s suggestion to wear a brightly colored outfit and be prepared for "dress malfunctions. " "When the texts recommend a certain look that sounds good, I will try it out, but it doesn’t always mean buying something," the 17-year-old Laguna Niguel resident said.
    Yakking teens and phones have been inseparable for decades. The difference today is that teens use their cellphones for a lot more than just talking. It has become a palm-size entertainment and information center increasingly consuming their time and attention. Advertisers are realizing that if they want to reach teens, they need their numbers—literally.
    Hearst Magazines, for instance, has developed nine different mobile sites across different magazines, including Seventeen and Cosmo Girl. Cosmo Girl’s site contains information on horoscopes, gossip, fashion, career advice and beauty tips, alongside promotions from retail giant J. C. Penney Co. and cosmetics maker Clinique Laboratories. Teens can also send a text message when they see a product they like in the magazine and sometimes receive a free sample.
    Teens don’t seem to mind the text messages they receive from the retailers. Tsunder said only 4% of people who sign up for the texts ask to stop getting them. And Miller said 2% to 4% of those who see or receive ads on mobile phones click on them to find out more information. On the Internet via computers, so-called click-through rates are generally closer to 0. 01%.Some teens do mind, however, if advertisers bug them too overtly, said Alyson Hyder, media director for California at Avenue A/Razorfish, a digital marketing firm. "They will be quick to turn on the backlash," Hyder said. That’s why "brands that target the teen audience are looking at more authentic ways to insert themselves into the conversation, as opposed to advertising. "
    When Kiwibox. com, an online teen magazine, launches a service to send teens text messages with horoscopes and celebrity alerts this year, they’ll include a short advertisement at the end sponsored by different brands such as Sparq Inc. , a company that designs workout training programs for aspiring athletes, and Paramount Pictures. But it can be a thin line between the type of product pitches that teens will accept on their mobile phones and those they won’t.
Advertisers need their numbers if they want to reach teens because
选项 A、many organizations or agents reveal teens’ numbers for profit.
B、phones are interwoven into teens’ daily life.
C、parents buy teens a cell phone for connection anytime.
D、teenagers are prone to being attracted by advertisements.
答案B
解析 如果广告商想要影响青少年就需要他们的号码，因为[A]许多组织或机构都通过泄露青少年的手机号营利。[B]手机已经融人到青少年的日常生活当中。[C]父母给孩子买手机是为了时刻保持联系。[D]青少年容易受到广告的诱惑。[B]“手机已经融人到青少年的日常生活当中”符合文意；[A]和[C]文章没有涉及；[D]“青少年容易受到广告的诱惑”不是文章提到的原因。
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