2. 外语
  3. The sales of your company, Taller Electrical Ltd, have been falling lately. Your managing director has asked to write a report o

The sales of your company, Taller Electrical Ltd, have been falling lately. Your managing director has asked to write a report o

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问题 The sales of your company, Taller Electrical Ltd, have been falling lately. Your managing director has asked to write a report on this issue.
Look at the information below, on which you have already made some handwritten notes.
Then, using all your handwritten notes to write your report.
Write 120-140 words.
选项
答案Report on: the Fall of Sales Introduction The objective of this report is to analyze the current sales situation and suggest some possible solutions on how to increase sales in the next quarter. Findings The sales in the first quarter of 2009 were unsatisfactory, which indicates that we might have been deeply affected by the worldwide economic recession. TVs and heaters performed the worst with a fall of 1 ,000 in sales respectively. However, the demand for heaters usually falls when spring comes. It was also reported that the level of customer satisfaction plunged dramatically, which might trigger the decrease of our sales. As the consumption capacity is shrinking, there is an urgent need for us to improve the after-sales service to win more customers. Recommendation The current situation calls for our immediate action to introduce the employee bonus schemes to improve our business performance in sales in the next quarter.
解析     本文是对商务报告的考查，内容要求是公司领导要求就最近电气销售业绩的下滑，写一份商务报告。内容方面，通过图表所提供的信息，基于信息进行分析形成书面文书。有五个要点需要包括：报告的写作目的，本文中的目的为分析电器销量下降的原因；分析对比电器产品三个月的销售情况，分析出三月份电视机销售最差，热水器销量也不佳，要求解释其原因；结论部分提出如何改善销售不佳的状况；提出增加销量的相关建议。形式方面，要按照商务报告的写作模式，完成文章的写作。
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本试题收录于： BEC中级写作题库BEC商务英语分类
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