首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
(1)The 35-year-old Beijing woman is watching an ad showing a giant television made by the Chinese company Haier. A stream of int
(1)The 35-year-old Beijing woman is watching an ad showing a giant television made by the Chinese company Haier. A stream of int
admin
2016-12-06
51
问题
(1)The 35-year-old Beijing woman is watching an ad showing a giant television made by the Chinese company Haier. A stream of introduction for the television floats in and out of view, including one about receiving electronic mail over the tube. A surfer rides the waves between skyscrapers, his wash leaving an "@" in the water.
The ad is "too direct", she tells an interviewer. "There is this guy talking, telling me all about the product, showing me some images. We get it—but we don’t like it."
(2)Since a Shanghai television station aired China’s first TV commercial in 1979, most have been the plain, straightforward, tell-the-name-of-the-product-and-what-it-does kind. Those started disappearing in the U.S. in the late 1960s in favor of more subtle pitches using irony and humor. Now a study says Chinese commercials don’t have to talk down to consumers anymore either—at least the one-third of them living in China’s prosperous cities, and who most interest advertisers.
(3)Even the Western agencies that win awards elsewhere for hip, inventive commercials usually keep it simple in China. After all this country only began flirting with capitalism 20 years ago and is fairly new to advertising. And to consumer culture, too. China is still a developing nation where an income of just $2,000 a year qualifies an urban household as middle-class. On the other hand, city people who once aspired to own the "big three"—a television, refrigerator and washing machine—have already moved up to DVD players and mobile phones. And with a population of 1.3 billion, the world’s largest, China is a huge market. That is why the world’s largest companies, from Coca-Cola to Procter & Gamble, are battling it out in China. Advertisers spent more than $500 million dollars through the first half of the year, estimates market researcher, making China the largest advertising market in Asia after Japan.
(4)The prevailing view of many of those advertisers and their agencies is that the Chinese don’t yet get clever or subtle advertising and they prefer a straightforward ad with lots of information. But the April survey of almost 500 people in five China’s largest cities discovered "a savvy urban population, tired of a diet of ’boring’ ads and hungry to be treated as the sophisticated decision-makers they are." In short, the Chinese appreciation of what makes a good ad is no different from their counterparts anywhere else in the world.
The 35-year-old woman was dissatisfied with the Haier ad because ______.
选项
A、there is too much misleading information about it
B、its function is too similar to that of a computer
C、its advertisement was too difficult to understand
D、it has been advertised in a simple-minded way
答案
D
解析
根据题干中的35-year-old woman定位到第1段。该段第4句中的direct表明该妇女认为海尔电视机的广告的方式过于简单直白,这一点通过下一段首句中的plain,straightforward等词加以证明,由此可见,本题应选D。
转载请注明原文地址:https://kaotiyun.com/show/SRJK777K
0
专业英语四级
相关试题推荐
Heistooshytoaskastrangerthetime,______speaktoaroomfullofpeople.
Whichofthefollowingsentencesexpresses"willingness"?
Weenjoyfinefoodfromthefirsttastetothelast.Similarly,goodwritingissomethingwe【C1】______withpleasure.Andgoodw
Whichofthefollowingsentencesindicatesprediction?
ImmigrantstotheUKarebeingtestedontheirEnglishskillsbeforebeingabletoclaimincome-relatedbenefitsunderanewsch
Acompanyhaslaunchedrevolutionarysoftwarefortrackingstolenmobilephonesthatisimpossibletoremovefromthedevice—eve
Acompanyhaslaunchedrevolutionarysoftwarefortrackingstolenmobilephonesthatisimpossibletoremovefromthedevice—eve
Manyanelderlyman______willingtocontinueworkingafterretirementsothattimecanbeeasilykilled.
ProfessorWangisalwayswillingtoaccept______correctionsonhisessays.
WhatisNOTtherealfunctionofMicrosoft’sleadingproductWindows?
随机试题
培根认为,学问上的“装饰”的用途是指()
确诊二尖瓣狭窄最可靠的辅助检查方法是
A.骨盆骨折B.肱骨髁上骨折C.股骨颈骨折D.锁骨骨折E.Colles骨折易发生缺血性坏死的骨折
职业健康安全管理体系中的术语“不符合”是指任何与工作标准、惯例、法规、管理体系绩效等的偏离,其结果能直接导致( )。
某工业企业2018年8月转让一幢新建办公楼取得不含增值税收入4750万元,该办公楼建造成本和相关费用3700万元,缴纳与转让办公楼相关的除增值税之外的税金27.5万元(其中印花税金2.5万元)。该企业应缴纳土地增值税()万元。
从所给的四个选项中选择最合适的一个填入问号处,使之呈现一定的规律。
某市一栋大楼起火,导致11位正在施工的农民工遇难,20余农民工受伤。事故发生后,市政府依法组织有关部门成立事故调查组,对该起重大责任事故原因进行调查。经市政府批复后的事故调查报告认定:建设单位甲公司装修工程发包给乙公司后,乙公司又将装修工程违法分包给不具备
据调查,有1000位高考状元,但他们在以后的发展过程中都没有在从商、从政、教育科研方面成为顶级人才,你是怎么看的?
雍熙北伐
ThatcoldJanuarynight,IwasgrowingsickofmylifeinSanFrancisco.ThereIwas,walkinghomeatoneinthemorningaftera
最新回复
(
0
)