首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Money. B、Message. C、Media. D、Market. C录音提到系统的广告计划应该包含四个“M”,分别是市场(Market)、媒体(Media)、花费(Money)和信息(Message)。因此选C项。
A、Money. B、Message. C、Media. D、Market. C录音提到系统的广告计划应该包含四个“M”,分别是市场(Market)、媒体(Media)、花费(Money)和信息(Message)。因此选C项。
admin
2021-09-17
34
问题
Last time we were talking about the need for advertising. Now, let’s look at how you can successfully call attention to the service or product you want to sell. To succeed, you’ve got to develop a systematic approach. But what does a systematic advertising plan look like? Well, it covers what we call—the "Four Ms": Market. Media, Money. Message. All are important areas to focus on when creating your adver tising plan.
The First step is to look at your Market, that’s the people who might become customers, buyers of your service or product. You need to know all about your possible customers: Who are they? What age group are they? What do they like, or dislike? How do they shop?
Next. Media. You need to figure out Which media you should advertise through? Which media will reach your intended audience? So, you do research, trying to determine which media will reach the most potential customers for the lowest cost. For instance, if you have a product, that teachers would like, then teachers are your market. So you ask yourself: What magazines do the majority of teachers read? What TV programs do teachers watch? Do teachers listen to much radio? At what times of the day?
The third M—Money. You have an advertising budget to spend, but how do you spend it wisely. Again, research is the key: When to advertise? Or how to get the best rates? Like, maybe you’re advertising sports equipment, and you have been spending most of your budget during the holiday season when people buy gifts for each other. Now. in theory, that would seem a great time to advertise, but a research may show you’re wrong, that the customers who buy sports equipment tend not to give it as a holiday gift, but want to use it themselves. In that case, advertising during a different season of the year might give you better results.
OK, finally, there is your Message: What do you want to say about your product? Why will buying it make the customer’s life easier, or safer or better somehow. Whatever the message is, make sure you get it right. For example, there was this Soup Shop, the soup was really tasty, but there weren’t a lot of customers. The owner thought that may be if they give something away for free with each purchase, then more people would come buy soup. So they got some cheap socks, and they advertise to give a pair away with each bowl of soup. But, then even fewer people came to the restaurant. Well, you can imagine why. People started to associate the soup with feet: they began to imagine the soup smelled like feet. The advertising massage, soup means free socks, was a bad choice.
16.What is the second “M”?
17.Why shouldn ’t we advertise sports equipment during holiday season?
18.Why does the soup shop lose its customers?
选项
A、Money.
B、Message.
C、Media.
D、Market.
答案
C
解析
录音提到系统的广告计划应该包含四个“M”,分别是市场(Market)、媒体(Media)、花费(Money)和信息(Message)。因此选C项。
转载请注明原文地址:https://kaotiyun.com/show/SSD7777K
0
大学英语六级
相关试题推荐
RelationshipTalkingPoints:SpeakYourSpouse’sLanguageA)AnnaandMikePetersonrecentlyhaddinnerattheirfavouritesteakh
GrayingPopulationStaysinthePinkA)Elderlypeoplearegrowinghealthier,happierandmoreindependent,sayAmericanscientis
AdvantagesofPublicTransportA)AnewstudyconductedfortheWorldBankbyMurdochUniversity’sInstituteforScienceandTec
SocialMediaandMarketingA)InMay2013,Ritz-CarltonHotelCo.boughtadstopromoteitsbrandpageonFacebook.Afterafewd
SocialMediaandMarketingA)InMay2013,Ritz-CarltonHotelCo.boughtadstopromoteitsbrandpageonFacebook.Afterafewd
TheAlzheimer’sAssociationandtheNationalAllianceforCaregivingestimatethatmenmakeupnearly40percentoffamilycare
Children’sHealthcareofAtlantawantstomoveGeorgiaoutofthetop10listforchildhoodobesity(肥胖),officialssaid.Doc
A、Foodpackaging.B、Varietiesoffish.C、Anewsnackfood.D、Anartificialfoodflavoring.C①四个选项都是名词词组,且是此篇对话的第一题,由此可以判断很可能是主旨题
西安,古称长安,是著名的古都,也是中华文明的发祥地。它断断续续作为13个王朝的首都达1200多年之久。西安是中国古代第一个对外开放的城市。汉唐时期,它是中国政治、经济、文化和对外交流的中心。西安有很多珍贵的文物和遗址。秦始皇兵马俑(theTerra-co
Therecent,apparentlysuccessfulpredictionbymathematicalmodelsofanappearanceofEINino—thewarmoceancurrentthatperi
随机试题
调查地区乙型肝炎感染情况,可用
某晚期血吸虫病人,脾切除术后3天,体温已正常,护理重点注意哪项
商品经济的产生和发展,首先是以()为基础的。
在工程项目前期咨询合同中,业主的义务有()。
下列表述准确的是()
社会保险是社会保障制度中最基本最核心的内容。我国的社会保障制度除社会保险外,还包括()①社会救济②社会福利③社会优抚④社会信贷
某单位组织职工参加团体操表演,表演的前半段队形为中间一组5人.其他人按8人一组围在外圈;后半段队形变为中间一组8人,其他人按5人一组围在外圈。该单位职工人数150人,则最多可有多少人参加?
小刘在超市买一瓶香油付了人民币25元,在这里,人民币履行的职能是()。
财产保全是指人民法院在利害关系人起诉前或者当事人起诉后,为保障将来的生效判决能够得到执行或者避免财产遭受损失,对当事人的财产或者争议的标的物,采取限制当事人处分的强制措施。根据上述定义,下列最可能获得人民法院批准的财产保全申请的是()。
将数据库的结构划分成多个层次,是为了提高数据库的物理独立性和
最新回复
(
0
)