首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the
Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the
admin
2016-01-30
29
问题
Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the communities【C1】______it operates, and by federal and local governments. Public image is controllable to considerable extent, just as the product, price, place, and promotional efforts are.
A firm’s public image plays a vital role in the【C2】______of the firm and its products to employees, customers, and to such outsiders【C3】______stockholders, suppliers, creditors, government officials, as well as【C4】______special groups. With some things it is impossible to 【C5】______all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, but it will undoubtedly find【C6】______from employees who see their jobs【C7】______On the other hand, high quality products and service standards should bring almost complete approval, while low quality products and【C8】______claims would be widely looked down upon.
A firm’s public image, if it is good, should be treasured and protected. It is a valuable【C9】______that usually is built up over a long and satisfying relationship of a firm with publics. If a firm has earned a quality image, this is not easily countered or imitated by competitors. Such an image may enable a firm to【C10】______higher prices, to win the best distributors and dealers, to attract the best employees, to expect the most【C11】______creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command higher price-earnings ratio than other firms in the same industry with such a good reputation and public image.
A number of factors affect the public image of a corporation. 【C12】______include physical 【C13】______contacts of outsiders【C14】______company employees, product quality and dependability, prices【C15】______to competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
【C8】
选项
A、false
B、fake
C、artificial
D、counterfeit
答案
A
解析
近义词辨析。句中claims意为“不良的,不切实际的或者虚伪的主张和要求”。false“错误的,虚伪的,假的,无信义的,伪造的”,因此,false符合题意。故答案为A。fake“假的,伪造的,冒充的”;artificial“人造的,假的,矫揉造作的,不自然的”;counterfeit“伪造的,假冒的”。
转载请注明原文地址:https://kaotiyun.com/show/STGO777K
0
考博英语
相关试题推荐
(浙江大学2008年试题)Theenergycrisis,whichisbeingfeltaroundtheworld,hasdramatizedhowthecarelessuseoftheearth’sre
Concernwithmoney,andthenmoremoney,inordertobuytheconveniencesandluxuriesofmodernlife,hasbroughtgreatchanges
WheneverthepoliticallawsoftheUnitedStatesaretobediscussed,itiswiththedoctrineofthesovereigntyofthepeoplet
Manystudiesindicatethatthosewhohavemoreeducationtendtobelessprejudiced.However,thevariablesofincome,socialst
Writingabookin1968onthemoralityofabortion—hedescribeshisstanceas"conservativepro-choice"—Callahanhitontheid
Theybothwatchedasthecrimescenetechnicianstooksamplesofvariousfibersandbaggedthem,dustedforfingerprints,tookp
Chemistrydidnotemergeas:scienceuntilafterthescientificrevolutionin17thcenturyandthenonlyratherslowlyandlabor
Sustainabledevelopmentisappliedtojustabouteverythingfromenergytocleanwaterandeconomicgrowth,andasaresultith
Sheistryingto______himbyphoneasshehassomeveryimportantnewsforhim.
随机试题
车辆前轮胎爆裂,危险较大,方向会立刻向爆胎车轮一侧跑偏,直接影响驾驶人对转向盘的控制。
若X~N(μ,σ2),Y~χ2(n),且X与Y相互独立,则服从()
简述感性认识和理性认识的含义及二者的辩证关系。
山岭隧道施工通常采用()。
甲公司是一家制造业企业,产品市场需求处于上升阶段,为增加产能,公司拟于2018年年初添置一台设备。有两种方案可供选择:方案一:自行购置。预计设备购置成本1600万元,按税法规定,该设备按直线法计提折旧,折旧年限5年,净残值率5%,预计该设备使用4
甲公司持有在境外注册的乙公司80%股权,能够对乙公司的财务和经营政策实施控制。甲公司以人民币为记账本位币,乙公司以港币为记账本位币,发生外币交易时甲公司和乙公司均采用交易日的即期汇率进行折算。(1)2×17年10月20日,甲公司以每股4欧元的价格购入丙公
在消费品领域,人们的审美观、价值观念是非常____________的,什么是高雅的,什么是大众的,人们在不同的时代、不同的情境下,会有不同的理解。如果让西方饮茶习惯去__________茶饮料领域,他们不习惯的绿茶就永远出不了顶级品牌。依次填入画横线部分最
母替代效应
俗话说:“人靠衣装马靠鞍,狗配铃铛跑得欢”,但是你在穿衣时也要注意把握好自己的度,一旦搭配的不当或比例不协调就起不到预期的效果,比如说生活中我们发现,当一个人穿上竖条衣服时,给人的感觉是收缩感,它会显得这个人稍瘦;当一个人穿上横条衣服时,给人的感觉就是扩张
下列关于内联函数的叙述中,错误的是
最新回复
(
0
)