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Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the
Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the
admin
2013-12-10
72
问题
Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the communities【C1】______it operates, and by federal and local governments. Public image is controllable【C2】______considerable extent, just as the product, price, place, and promotional efforts are.
A firm’s public image plays a vital role in the【C3】______of the firm and its products to employees, customers, and to such outsiders【C4】______stockholders, suppliers, creditors, government officials, as well as【C5】______special groups. With some things it is impossible to【C6】______all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders,【C7】____________ it will undoubtedly find【C8】______from employees who see their jobs【C9】______On the other hand, high-quality products and service standards should bring almost complete approval,【C10】______low-quality products and【C11】______claims would be widely looked down upon.
A firm’s public image, if it is good, should be treasured and protected. It is a valuable【C12】______that usually is built up over a long and satisfying relationship of a firm with publics. If a firm has learned a quality image, this is not easily【C13】______or imitated by competitors. Such an image may enable a firm to【C14】______higher prices, to win the best distributors and dealers, to attract the best employees, to expect the most【C15】______creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command higher price-earnings【C16】______than other firms in the same industry with such a good reputation and public image.
A number of factors affect the public image of a corporation.【C17】______include physical【C18】______, contacts of outsiders【C19】______company employees, product quality and dependability, prices【C20】______to competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
【C12】
选项
A、fortune
B、asset
C、possession
D、property
答案
B
解析
根据选项和句意,本句大意是“建立长期、令人满意的公共形象对企业是一笔宝贵的财富或资产”;下文继续提到好的企业形象能提高价格,赢得最好的经销商和雇员,赢得更低的借贷成本和更高的收益等,这些都是“企业形象”这种资产带来的增值。A选项fortune意为“财富,运气,命运”;B选项asset意为“资产,财产”,如公司的有形或无形资产;C选项possession意为“拥有,领土,财产(常用复数)”;D选项property意为“财产,所有物,所有权”。企业的目的是盈利,此处将企业公共形象形容为企业的资产更合适。
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考研英语一
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