2. 外语
  3. Creating a New Branch The company you work for is considering creating a new branch in the South. You have been asked to write a

Creating a New Branch The company you work for is considering creating a new branch in the South. You have been asked to write a

admin2016-09-23  29
问题 Creating a New Branch
The company you work for is considering creating a new branch in the South.
You have been asked to write a report about it.
Discuss the situation together, and decide:
- why it is necessary to create this branch in the South
- what preparations need to be done for its opening.
选项
答案A: Our company has been thinking about setting a new branch in the South for a long time, but we need to discuss about the feasibility before we start. B: Right, you can never be too careful when making important decisions. But as our company is experiencing rapid development in recent years, we may really need a branch in the southern part, and that will help extend our business area. A: Yes, not to mention that the South is a new-emerging market since 2009. It has lots of potentials to explore compared with the North. B: Many companies also noticed that, so if we don’t react fast enough, we may lose the competition. A: So we must take actions as soon as possible. The first thing we should do is to choose a suitable city. B: That could be a very complex question, and we must make a comprehensive analysis before making final decisions. Another tough question is that we have to select a manager from our company and dispatch him to the South. A: We will leave this issue for the Board to decide, but this person must be very aggressive and energetic, so he can adapt to the new environment more quickly. B: Once the person selected is settled, he can begin to hire workers from the local labour market. A: That won’t be an easy job, neither. Anyway, creating a new branch demands lots of work.
解析     本次讨论的任务是决定公司在南方设立分公司的必要性以及需要的准备工作。根据要求决定的要点1“在南方设立分公司的必要性”，我们可以结合以下三个方面：公司市场的扩张(expansion of thecompany’s market)、新兴市场(new—emerging market)和其他公司的竞争(competition fromother companies)展开讨论。根据要求决定的要点2“为其开张做哪些准备工作”，可以探讨以下几方面：选择合适的城市(choose a particular city)；从本公司选出经理人选(select a manager from ourcompany)；在当地劳务市场招聘(hire employees from the local labour market)。
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