首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
• You will hear part of a conversation between an interviewer and Andrew Grove, the chairman, CEO and co-founder of Intel. • For
• You will hear part of a conversation between an interviewer and Andrew Grove, the chairman, CEO and co-founder of Intel. • For
admin
2010-01-31
32
问题
• You will hear part of a conversation between an interviewer and Andrew Grove, the chairman, CEO and co-founder of Intel.
• For each question 23—30, mark one letter A, B or C for the correct answer.
• You will hear the recording twice.
When did people describe their computer by the number?
F: Our guru on management is a 63 years old Hungarian immigrate who arrived in the U. S. in 1956 with neither a word of English, nor a dime in his pocket. Today he runs the company that makes the semiconductor chips that power 90% of the world’s personal computers. He is Andrew Grove, chairman, CEO and cofounder of Intel, the San Jose based giant in semiconductor chip manufacturing. Obviously, Intel has managed change dramatically well. That’s what Intel is about. Yet change really intimidates people and it’s very frightening. What do you think people can do, managers, just regular folks, can do to alleviate some of the scariness of change?
M: I’m not sure you want to eliminate scariness. I really wonder if the tight-rope-walkers can do their job because they are not afraid of heights or whether they can do their jobs because they are afraid of heights and they’ve just learned how to do their task that much better because they know what it’s like, or they have a pretty good idea what it’s like to fall. I think fear is your "ally in here, because it is fear that gets you out of comfortable equilibrium, gets you to do difficult tasks". You know, managing in general is not an easy job, so I don’t think I wanna eliminate fear. I don’t eliminate fear of change, I don’t wanna eliminate fear of what’s wanna happen if you don’t move. It’s healthy, it’s kind of like, you know, pain is healthy, physical pain, it warns your body that something is wrong and just extinguishing pain doesn’t make the problem going away. It just makes your sense that there is a problem going away. So it makes it worse.
F: One of the biggest contributions that you’ve made down to making the public aware of what’s inside a computer is the Intel Inside campaign, which is a very big marketing campaign designed to make the consumer, the end user, allow them to make their choice based on Intel being inside the box. When did you first think that this was important? There are obviously risks to this strategy, there are obviously rewards. How did you analyse the risk-reward in this?
M: Well, you know, it was kind of obvious in a way, if you listened to the language people used to describe their computer at the time—you’re talking late 80s. Most of the time, people would refer to their computer by the number, the number of the microprocessor that they had in it. I’m gonna take my trusty old 386 and look it up, or do something on it. They didn’t use the name of the manufacturer. They used the model number of the microprocessor, which actually is kind of right, because the fundamental characteristic of that computer is the microprocessor. That defines what software it’s gonna run, it’s gonna define how fast it runs it, and if it defines how fast it runs it, it defines what you can do with it. So the user experience, what the user can do and how well he can do it, more than anything else depends on the microprocessor, the chip. So we kind of sensed that we really had that identity but we didn’t know exactly how to go about it. We wanted to market the product name, but the problem with the product name was we couldn’t copyright it, I mean, couldn’t trademark the numbers. We had a legal battle on it and we lost. So how do you tell our story, given that the microprocessor gives the characteristic of their computer to, not completely, but more than anything else, to the user. And we started merchandising Intel, the Computer Inside. Not on the devices but in our own commercials. And that kind of worked, we had good results, good focus group results, people understood, yeah, the Intel stuff is the computer
F: So how much now do you think of your success is marketing, and how much of it is technology?
M: Andrew Grove: You know, for a long time I’ve thought about this and had to answer the questions internally a lot. And the best I can say is describing Intel as a three legged stool, and the three legs are design, technology and manufacturing, and marketing and sales. And if one of those legs is shorter than the other, the stool is gonna tip over
选项
A、Late 1980s
B、Late 1970s
C、Early 1980
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/GxOd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Whatdoesthemansayabouthisbusiness?
Whatdoesthemansayabouthisbusiness?
Whatisthepurposeofthespeech?
Whatisthepurposeofthisspeech?
Whatisthepurposeofthisspeech?
Whattypeofbusinessdoesthemanhave?
Whatisthespeakermainlytalkingabout?
Lookatthegraphic.Whichcellphoneplanwillthemanmostlikelychoose?
(Thecandidatechoosesonetopicandspeaksaboutitforoneminute.)A.MarketResearch:theimportanceofdoingmarketresearc
随机试题
飞天航空公司于2011年10月与人海票务公司签订了1份客运销售代理合同,约定由其向人海公司提供空白航空客票,人海公司应在每月终了后的7日内将销售的票款在扣除3%的代理费后汇入其账户。人海公司控股股东徐某用售票所得偿还个人欠款100万元,同时背着飞天公司以其
如图示的一定量的理想气体,由初态a经过acb过程到达终态b,已知a、b两态处于同一条绝热线上,下列叙述正确的是( )。
市盈率指标不能用于不同行业公司的比较。( )
顾客对某产品的满意程度取决于()相比较的结果。
商务谈判中人员的技术性风险不包括()。
张磊发现,在检查自己做完的试卷和作业时,很难发现其中的错误,但帮助别的同学检查时,较易发现错误,这是由于()的影响。
自然科学:化学:化学元素
体系惯性
某工程队按照原来施工方案,工作4天后,由于新的施工方案比原来提高效率50%,因此比计划提前一天完工,如果用原来的施工方案干200m后就改用新的施工方案,那么比原计划提前2天完工,则原计划每天干()m,用()天完工.
小明在打开某一.html的页面时,看到一幅图像和听到一段音乐,下列说法正确的是()。
最新回复
(
0
)