首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
• You will hear part of a conversation between an interviewer and Andrew Grove, the chairman, CEO and co-founder of Intel. • For
• You will hear part of a conversation between an interviewer and Andrew Grove, the chairman, CEO and co-founder of Intel. • For
admin
2010-01-31
28
问题
• You will hear part of a conversation between an interviewer and Andrew Grove, the chairman, CEO and co-founder of Intel.
• For each question 23—30, mark one letter A, B or C for the correct answer.
• You will hear the recording twice.
When did people describe their computer by the number?
F: Our guru on management is a 63 years old Hungarian immigrate who arrived in the U. S. in 1956 with neither a word of English, nor a dime in his pocket. Today he runs the company that makes the semiconductor chips that power 90% of the world’s personal computers. He is Andrew Grove, chairman, CEO and cofounder of Intel, the San Jose based giant in semiconductor chip manufacturing. Obviously, Intel has managed change dramatically well. That’s what Intel is about. Yet change really intimidates people and it’s very frightening. What do you think people can do, managers, just regular folks, can do to alleviate some of the scariness of change?
M: I’m not sure you want to eliminate scariness. I really wonder if the tight-rope-walkers can do their job because they are not afraid of heights or whether they can do their jobs because they are afraid of heights and they’ve just learned how to do their task that much better because they know what it’s like, or they have a pretty good idea what it’s like to fall. I think fear is your "ally in here, because it is fear that gets you out of comfortable equilibrium, gets you to do difficult tasks". You know, managing in general is not an easy job, so I don’t think I wanna eliminate fear. I don’t eliminate fear of change, I don’t wanna eliminate fear of what’s wanna happen if you don’t move. It’s healthy, it’s kind of like, you know, pain is healthy, physical pain, it warns your body that something is wrong and just extinguishing pain doesn’t make the problem going away. It just makes your sense that there is a problem going away. So it makes it worse.
F: One of the biggest contributions that you’ve made down to making the public aware of what’s inside a computer is the Intel Inside campaign, which is a very big marketing campaign designed to make the consumer, the end user, allow them to make their choice based on Intel being inside the box. When did you first think that this was important? There are obviously risks to this strategy, there are obviously rewards. How did you analyse the risk-reward in this?
M: Well, you know, it was kind of obvious in a way, if you listened to the language people used to describe their computer at the time—you’re talking late 80s. Most of the time, people would refer to their computer by the number, the number of the microprocessor that they had in it. I’m gonna take my trusty old 386 and look it up, or do something on it. They didn’t use the name of the manufacturer. They used the model number of the microprocessor, which actually is kind of right, because the fundamental characteristic of that computer is the microprocessor. That defines what software it’s gonna run, it’s gonna define how fast it runs it, and if it defines how fast it runs it, it defines what you can do with it. So the user experience, what the user can do and how well he can do it, more than anything else depends on the microprocessor, the chip. So we kind of sensed that we really had that identity but we didn’t know exactly how to go about it. We wanted to market the product name, but the problem with the product name was we couldn’t copyright it, I mean, couldn’t trademark the numbers. We had a legal battle on it and we lost. So how do you tell our story, given that the microprocessor gives the characteristic of their computer to, not completely, but more than anything else, to the user. And we started merchandising Intel, the Computer Inside. Not on the devices but in our own commercials. And that kind of worked, we had good results, good focus group results, people understood, yeah, the Intel stuff is the computer
F: So how much now do you think of your success is marketing, and how much of it is technology?
M: Andrew Grove: You know, for a long time I’ve thought about this and had to answer the questions internally a lot. And the best I can say is describing Intel as a three legged stool, and the three legs are design, technology and manufacturing, and marketing and sales. And if one of those legs is shorter than the other, the stool is gonna tip over
选项
A、Late 1980s
B、Late 1970s
C、Early 1980
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/GxOd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Whatdoesthemansayabouthisbusiness?
Whataretheytalkingabout?
Whataretheytalkingabout?
Wheredoestheconversationtakeplace?
Whatisthepurposeofthisspeech?
Wheredoestheconversationhappen?
Whoisthemanprobablytalkingto?
Whoislisteningtothisannouncement?
A、 B、 C、 A所给出的问题询问信件是否已经寄出。因此以“sent”作为回答的选项(A)显然是正确答案。注意提问中的letter与选项(C)中的little发音上有些相似,不要混淆。
A、 B、 C、 CSheonlyreadsbusinessmagazinesanswerswhichmagazinesdoessheread.Choice(A)usestheword
随机试题
A.奎尼丁B.利多卡因C.胺碘酮D.氟卡尼E.阿托品属于Ic类药物()。
患者男,40岁。阑尾炎术后第2日,为预防术后肠粘连的最关键措施是()
下列各项中,属于固定成本项目的有()。
管理岗位培训规范的内容不包括()。
学生小王总是在快要考试时才会花很多时间看书,平时几乎从不花时间来复习老师的课堂教学内容。在复习时,小王常常是课本上有什么内容就看什么内容,什么内容在前就先看什么内容,什么内容在后就后看什么内容,学习成绩一直不理想。如何有效地组织复习?()。
邮箱:信件
Telecommuting—substitutingthecomputerforthetriptothejob—hasbeenhailedasasolutiontoallkindsofproblemsrelatedt
软件生命周期分为软件定义期、软件开发期和软件维护期,详细设计属于______中的一个阶段。
A.dataB.getaccustomedC.effectD.sparedE.solveF.associatedG.details
A、Shewantedtomakeeveryoneelseinterested.B、Shefoundthemeetinguninteresting.C、Shewaslisteningattentivelytotheoth
最新回复
(
0
)