首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
One of the major producers of athletic footwear, with 2002 sales of over $10 billion, is a company called Nike, with corporate h
One of the major producers of athletic footwear, with 2002 sales of over $10 billion, is a company called Nike, with corporate h
admin
2009-01-18
69
问题
One of the major producers of athletic footwear, with 2002 sales of over $10 billion, is a company called Nike, with corporate headquarters in Beaverton, Oregon. Forbes magazine identified Nike’s president, Philip Knight, as the 53rd-richest man in the world in 2004. But Nike has not always been a large multimillion-dollar organization. In fact, Knight started the company by selling shoes from the back of his car at track meets.
In the late 1950s Philip Knight was a middle-distance runner on the University of Oregon track team, coached by Bill Bowerman. One of the top track coaches in the U.S., Bowerman was also known for experimenting with the design of running shoes in an attempt to make them lighter and more shock-absorbent. After attending Oregon, Knight moved on to do graduate work at Stanford University; his MBA thesis was on marketing athletic shoes. Once he received his degree, Knight traveled to Japan to contact the Onitsuka Tiger Company, a manufacturer of athletic shoes. Knight convinced the company’s officials of the potential for its product in the U.S. In 1963 he received his first shipment of Tiger shoes, 200 pairs in total.
In 1964, Knight and Bowerman contributed $500 each to form Blue Ribbon Sports, the predecessor of Nike. In the first few years, Knight distributed shoes out of his car at local track meets. The first employees hired by Knight were former college athletes. The company did not have the money to hire "experts", and there was no established athletic footwear industry in North America from which to recruit those knowledgeable in the field. In its early years the organization operated in an unconventional manner that characterized its innovative and entrepreneurial approach to the industry. Communication was informal; people discussed ideas and issues in the hallways, on a run, or over a beer. There was little task differentiation. There were no job descriptions, rigid reporting systems, or detailed rules and regulations. The team spirit and shared values of the athletes on Bowerman’s teams carried over and provided the basis for the collegial style of management that characterized the early years of Nikes.
选项
答案
lighter and more shock-absorbent
解析
根据题干信息Bowerman定位至第二段第一句话,再根据空格前的信息...tried to design running shoes that were准确定位至该段第二句的后半部分:in an attempt to make them lighter and more shock-absorbent,即得答案。
转载请注明原文地址:https://kaotiyun.com/show/TEZK777K
0
大学英语六级
相关试题推荐
Itisclearthatsomepeoplewhoparticipateinexercisetrainingwilldevelopinjuriestotheirbones,muscles,andjoints(关节).
Goodevening,ladiesandgentlemen!Firstofall,letmethankyoufor【T1】______ustosuchagreatChristmasparty.We【T2】______
A.BusinessmanagerYouwillberesponsibleforourglobalbusinesswithinspecificcountriesandwillhaveagoodunderstan
Collegeisaplacetoexploremanypossibilities;soyoureallycan’tdoitall—unlessyoumanageyourtimewisely.Herearesom
Somepeoplearguethatself-plagiarism(自我剽窃)isimpossiblebydefinitionbecauseplagiarismistheftandpeoplecannotstealfrom
Noteveryonethinksthatlifeinsuranceisanimportantpurchasetomakefortheirfamily.That’swhywe’vecreatedtheB-Assure
A—AcquisitioncostJ—CreditlevelB—ActualcostsK—CustomerrelationshipmanagementC—ArrivalnoticeL—DutyfreezoneD—Balance
Ifabusinesswantstosellitsproducts(international)______,itshoulddosomeworldmarketresearchfirst.
EnglishforCambridgeExaminationThiscoursepreparesnon-nativespeakersfortheinternationallyrecognizedFirstCertific
A、Takinglongbusinesstrips.B、Workingonweekends.C、Havingworkexperience.D、livinginthecompany’sdormitory.B题目询问这份工作的特殊
随机试题
A、Thebirdwasdead.B、Thebirdwasalive.C、It’shardtoanswerthequestion.D、Hefoundoutthechildren’strick.D
病理性中性粒细胞增多常见于以下哪些疾病
甲、乙双方因工程款纠纷引发诉讼,案件经过两级法院审理终结。由于对二审判决结果不服,甲欲向上一级人民法院申请再审。甲提出的下列事实和理由不能得到法院准许的有()。
根据《建设工程质量管理条例》的规定,设计单位应当参与建设工程()分析,并提出相应的技术处理方案。
注册会计师可以利用检查文件资料的程序来进行控制测试和实质性程序,但在不同种类的测试中,检查的对象是不同的。( )分析程序具有很强的预期性,它不仅可以帮助注册会计师发现财务报表中的已发生的异常变化,或者预期发生而未发生的变化,还可以帮助注册会计师发现财
对于一般中暑旅游者,可将其置于阴凉通风处、能时让其饮用含盐饮料、解开衣领,放松裤带。()
随着商品流通,贸易往来、人际交流的越来越______,远古时代那种依靠步行的交通方式以及手提、肩扛、头顶的运输方式已很难适应社会发展的需要,于是交通运输设施的兴建与运输工具的制造便_______。
1/2,1/3,3/10,2/7,5/18,()
我国现行宪法规定,全国人大常委会的组成人员中,应当有适当名额的()。
A、Hecan’texplaintheinstructionsclearly.B、Hespeakstoofast.C、Hedoesn’tunderstandtheinstructionsclearly.D、Heisde
最新回复
(
0
)