首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
When we choose Italy as our holiday destination, decide to buy a German car, support the policies of the Swedish government or c
When we choose Italy as our holiday destination, decide to buy a German car, support the policies of the Swedish government or c
admin
2010-07-24
75
问题
When we choose Italy as our holiday destination, decide to buy a German car, support the policies of the Swedish government or criticize those of the American one, we are not only influenced by stereotype, we express a preference for brands. These brands, however, are much stronger than Coca-Cola or Nike, as we are talking here about the brands of the nations. According to Anhoh-GMI, authors of National Brands Index. "nation brand" is an important concept especially now,. in the times of【B1】______, when countries compete with each other for the attention, respect and trust of【B2】______, tourists and consumers. To recognize the strongest brand, five million consumers were asked to score 11 countries on six points--【B3】______, governance, people, culture, investment and exports.
So, what are the results? Well, Americans are seen as【B4】______, Russians are considered【B5】______, we love holidays in Italy, we trust the British, but the winner is… Sweden, as the Swedish scored the highest marks across all point. "Sweden is【B6】______admired for a combination of【B7】______and responsible governance, honest and【B8】______people, successful cultural exports, a prime location for investment, and yet isn’t seen as boring or predictable, but young and dynamic" the report says. "Sweden is the country that nobody minds.”
Perhaps to the surprise of many nations, Britain conies second in the survey. The Brits are considered【B9】______. The belief that we respond to nation brands in a similar way as we react to Nike or Nestle is supported by the fact that, some opinions shown in the report are based on our overall feelings rather than rational reasons. For example,【B10】______, and South Korea scored pretty low in the survey, not due to any logical reasons but simply because many respondents confused it with its Northern neighbor. However, it is not South Korea which got the poorest scores. The struggling brands are Turkey and Russia. The former is bottom of the list and the latter is second from the bottom and considered violent and unstable.
The report devotes a lot of attention to the brand of America. Although the United States is still rated highest for goods and services, its brand has been tarnished by its foreign policy. "【B11】______.
【B3】
选项
答案
tourism
解析
转载请注明原文地址:https://kaotiyun.com/show/TRN7777K
0
大学英语四级
相关试题推荐
A、Populationexplosion.B、GenerationGap.C、Problemoftheaged.D、Climatechanges.C
WhatisaPortCity?Theportcityprovidesafascinatingandrichunderstandingofthemovementofpeopleandgoodsaround
Automobileswerefamiliartopeopleofthelate19thcentury.Europeanengineerspioneeredgasolinepoweredvehiclesas【B1】_____
A、Hismotherwantshimtodohishomework.B、Hehastofinishhishomework.C、Heistooexcitedtosleep.D、Hedoesn’tknowiti
A、Theythinkthaticecreamisverynew.B、TheyknowthaticecreamisbroughtfromEurope.C、TheythinkthaticecreamwasanA
Itwasimpossible____________(避免遭受严重影响)bythestormyweather.
A、Attheendoftheonlinecatalogue.B、AttheReferenceDesk.C、IntheNewYorkTimes.D、IntheReader’sGuidetoPeriodicalLi
A、ShewasaBritishgirlwhoseparentswereworkinginQatar.B、ThehospitalsinQatarwerefullatthattime.C、Shewasthedau
A、Takeoffshoeswhenenteringaprivatehouse.B、Givegiftstothehoststoshowtheirappreciation.C、Praisethechildrenoft
A、Getupearlytotakeinfreshair.B、Doexerciseseveryday.C、Gotodoctorsforexaminationregularly.D、Strengthenourmuscl
随机试题
Itisreportedthatseveralkindsofturtleshavelivedmorethan30yearsincaptivity,butinnaturalenvironments,somecanl
A.双链DNA解链成单链DNAB.单链DNA恢复成双链DNAC.50%DNA变性时的温度D.OD280增高DNA变性是指
患者,女,68岁。3年前出现记忆力问题,过去注意仪表,近期出现找不到回家的路,不洗澡换衣。护士在与精神病患者沟通时重要的技巧是
甲企业本月销售环节应纳增值税( )元。丙企业本月应纳增值税( )元。
下列关于消费税纳税地点的表述中,正确的是()。
心理生理障碍是与()相关的精神障碍。
李老师在【化学反应原理】“原电池”一节课堂教学实施环节中,提出如下问题:镁﹣铝(NaOH溶液)形威原电池时作负极的材料是什么?教师请学生预测:大部分学生回答:铝为负极少部分学生回答:镁为负极【实验探究】
下列公文标题不正确的是( )。
6.阅读材料。回答问题:材料1“人民对美好生活的向往,就是我们的奋斗目标。”这是习近平同志在十八届中央政治局常委同中外记者见面时的宣示,传达出我们党始终坚持一切为了人民的执政理念和价值追求。“理国要道,在于公平正直。”习近平同志指出,公正司法是
Ifyouhad________________________(听从了我的忠告,你就不会陷入麻烦).
最新回复
(
0
)