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  3. As more data from around the world emerges and new generations of workers seek to live and do well at once, investments in young

As more data from around the world emerges and new generations of workers seek to live and do well at once, investments in young

admin2015-05-28  67
问题     As more data from around the world emerges and new generations of workers seek to live and do well at once, investments in young children are slowly making it into decisions about where to work and what to buy. This is progress. Investing in young children makes good business sense. The business leaders are in need of motivations to move towards this aspect.
    First, investing in young children is good for the brand.Edelman’s annual global good purpose study has found that customers increasingly expect leading corporations to stand for more than profits. In the last round of the survey, five of the top six social causes signaled by customers as important had a direct impact on young children’s development.When consumers associate a brand with support for young children, it can help a company stand out from the business competition.
    Second, investing in employees’ young children is good for productivity and keeping the talent. Research in the United States by the Families and Work Institute and the Society for Human Resource Management found that when offered family friendly, flexible work arrangements, employees were more engaged in their work and likely to stay with their employer. Flexible working arrangements also led to less home interference with work.
    Third, investing in young children is good for workforce development. Frequently, business leaders emphasize education as the focus of their social responsibility.  Brain researchers at Harvard University have found early childhood experiences—well before children reach school age—have a lifelong effect on the development of skills. Skills are in increasing demand in the 21st century workforce such as creative problem solving and the ability to work in teams.
    Fourth, investing in young children is good for the competition in the long run. Studies in the United States have found that parent support and pre-school programs have achieved returns of $4 to $9 per $1 invested, through increased earnings and reductions in crime and welfare spending. More recently, findings from Jamaica found that consistent parent support visits to families with babies and children of two or three years old led to higher IQs, fewer signs of despair, less involvement in fights and a 25% increase in income 20 years after the program ended.
The author’s main purpose in writing this passage is to________.
选项 A、demonstrate good business consciousness of young children
B、inspire business leaders to support young children’s development
C、list the possible profits of proper business decision
D、present the latest studies of children investment
答案B
解析 本题考查作者撰写本文的目的。原文第一段最后两句提到，投资幼儿具有良好的商业意义。商业领袖们需要动机进行相关投资。本文作者借助幼儿投资方面的研究，列举了幼儿投资对商业发展的四大好处，其真正目的是激励商业领袖们支持幼儿的发展，故答案为B。A“论证幼儿良好的商业意识”，原文未提及，故排除；C“列举恰当的商业决策带来的潜在利润”和D“介绍幼儿投资的最新研究”，虽然本文提及幼儿投资这个商业决策会创收和幼儿投资方面的最新研究，但这些都不是作者的写作目的，只是为写作目的服务的论据，故排除。
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