2. 外语
  3. Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies". They contend that Reebok shoes

Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies". They contend that Reebok shoes

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问题     Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies". They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’s shoes for the under-18 set and walking shoes for older customers not interested in aerobics or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.
    Still, despite its emphasis on new markets, Reebok plans few changes in the up-market retailing network that helped push sales to $1 billion annually, ahead of all other sports shoes marketers. Reebok shoes, which are priced from $27 to $85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company’s view that consumers judge the quality of the brand by the quality of its distribution.
    In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors(and the number of shoes supplied to stores), partly out of necessity. At times, the unexpected demand for Reebok’s exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States.
    Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoes craze and was forced to unload huge inventories of running shoes through discount stores.
How to understand the word "inventories" in the last paragraph?
选项 A、Action of creation or designing by thought.
B、Detailed listing of goods, furniture, jobs to be done.
C、A large quantity of goods piled up in the stock which cannot be sold in time.
D、Person who invents things.
答案C
解析 本题是细节题。主要考查对词汇的掌握。A是对“invention”一词的解释：B最有干扰性，是“清单”的意思。实质上，“inventories”是“inventory”一词的复数，意思是“因不能及时销售出去而积压的存货”。
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