2. 外语
  3. Read the text taken from an article about the expert of dental care—Colgate. Choose the best answer from the opposite page t

Read the text taken from an article about the expert of dental care—Colgate. Choose the best answer from the opposite page t

admin2016-11-29  61
问题     Read the text taken from an article about the expert of dental care—Colgate.
    Choose the best answer from the opposite page to fill each of the gaps.
    For each gap(8-12)mark one letter(A-G)on your Answer Sheet.
    Do not use any letter more than once.
    There is an example at the beginning(0).
                              Colgate
Consumers have sworn off many things in this recession. Brushing their teeth is not one of them.(0)C . The results: world-beating market shares for Colgate’s toothpastes(45%)and manual toothbrushes(30%)and a Top 10 position in Business Week’s list of best-performing companies.
Thus far at least, the economic slowdown has not crimped that performance. Sales, excluding the impact of foreign currency exchanged acquisitions, rose 9% in the fourth quarter and JCEO Ian Cook expects similar growth in 2009. 【P1】______. Latin America delivers 27% of revenues, and the company’s toothpastes dominate in Brazil, with a 70% share.
But not everything is bright for the New York consumer-goods giant. 【P2】______. And the global economic crisis isn’t sparing Latin America or Eastern Europe these days. Another concern: Colgate has suffered from innovation inertia. Not since 1992, when it launched Colgate Total toothpaste, has it scored a break through. 【P3】______.In the past year, Colgate launched 17 new o-ral-care products in the US, half P&G ’s output, according to consultant Mintel International, which tracks new-product launches. "What Colgate has been lacking is a home run," says Mark Baum, who heads the consumer packaged-goods practice at Diamond Management &Technology Consultants in Chicago.
Colgate thinks it could score with the Wisp, set to debut on Apr. 6. Several years in development, it’s a disposable mini-toothbrush with a "breath-freshening bead" in the bristles. 【P4】______. The Wisp is part of a new push by Colgate to ramp up innovation and improve its product pipeline. The goal: a series of novel personal-care and household items that would expand Colgate’s customer base and business in mature markets such as the US and Europe. "There are many things over the last 18 months that are different...and one is a greater focus on innovation," Cook told analysts in February. 【P5】______
Example:
A Analysts worry that overseas returns will gradually diminish as developing markets become mature.
B The bead dissolves during brushing, eliminating the need for toothpaste.
C That’s good news for Colgate-Palmolive, which for the past five years has slashed costs, raised prices, and flooded developing markets.
D To achieve this, the company has opened three innovation centres in the U. S.
E In 2008, Colgate was granted a total of 181 U. S. patents, down by 68% from 2002.
F Similar products, such as the Fuzzy Brush, made by a British company of the same name, have been around for years but remain niche items.
G Colgate is still performing overseas, too.
【P2】
选项
答案A
解析 前一句在上文从正面介绍Colgate公司的成功经营后，又转折说明并非一切顺利，后一句指出拉丁美洲和欧洲也遭受了经济危机的冲击，应对了上一段所指的该公司在这两个地区均占有一定的市场份额。根据前句和后句所讲内容可判断，所缺句子应阐述Colgate公司遇到了哪些困难。对应选项A：“分析员们担心海外市场的收益会随着发展中国家市场的成熟而逐渐萎缩。”其中，overseas returns对应于后一句中的Latin America or Eastern Europe。
转载请注明原文地址:https://kaotiyun.com/show/TaoO777K
本试题收录于： BEC中级阅读题库BEC商务英语分类
0

BEC中级阅读

BEC商务英语

相关试题推荐
随机试题
最新回复(0)