首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Massive changes in all of the world’s deeply cherished sporting habits are underway. Whether it’s one of London’s parks full of
Massive changes in all of the world’s deeply cherished sporting habits are underway. Whether it’s one of London’s parks full of
admin
2010-02-17
87
问题
Massive changes in all of the world’s deeply cherished sporting habits are underway. Whether it’s one of London’s parks full of people playing softball, and Russians taking up rugby, or the Superbowl rivaling the British Football Cup Final as a televised spectator event in Britain, the patterns of players and spectators are changing beyond recognition. We are witnessing a globalization of our sporting culture.
That annual bicycle race, the Tour de France, much loved by the French, is a good case in point. Just a few years back it was a strictly continental affair with France, Belgium and Holland, Spain and Italy taking part in. But in recent years it has been dominated by Colombian mountain climbers, and American and Irish riders.
The people who really matter welcome the shift toward globalization. Peugeot, Michelin and Panasonic are multi-national corporations that want worldwide returns for the millions they invest in teams. So it does them literally a world of good to see this unofficial world championship become just that.
This is undoubtedly an economic-based revolution we are witnessing here, one made possible by communications technology, but made to happen because of marketing considerations. Sell the game and you can sell Coca Cola or Budweiser as well.
The skillful way in which American football has been sold to Europe is a good example of how all sports will develop. The aim of course is not really to spread the sport for its own sake, but to increase the number of people interested in the major money-making events. The economics of the Superbowl are already astronomical. With seats at US $125, gate receipts alone were a staggering $10,000,000. The most important statistic of the clay, however, was the $10,000,000 in TV advertising fees. Imagine how much that becomes when the eyes of the world are watching.
So it came as a terrible shock, but not really as a surprise, to learn that some people are now suggesting that soccer change from being a game of two 45-minute halves, to one of four 25-minute quarters. The idea is unashamedly to capture more advertising revenue, without giving any thought for the integrity of a sport which relies for its essence on the flowing nature of the action.
Moreover, as sports expand into world markets, and as our choice of sports as consumers also grows, we will demand to see them played at a higher and higher level. In boxing we have already seen numerous, dubious world title categories because people will not pay to see anything less than a "World Title" fight, and this means that the title fights have to be held in different countries around the world!
What is the author’s attitude towards the suggestion to change soccer into one of four 25-minute quarters’?
选项
A、Favorable.
B、Unclear.
C、Reserved.
D、Critical.
答案
D
解析
作者态度题。作者在第六段指出,这种观点很“无耻”,只是一心为了得到更多的广告收入,而根本不考虑体育运动的连贯性。可见作者的态度是critical。
转载请注明原文地址:https://kaotiyun.com/show/TinK777K
0
专业英语四级
相关试题推荐
Thenewborncanseethedifferencebetweenvariousshapesandpatternsfrombirth.Hepreferspatternsfordullorbrightsolid
Onceuponatime,peoplewholivedalonetendedtobethoseoneithersideofmarriage—twenty-somethingprofessionalsorwidowe
PassageTwoForofficeinnovators,theunrealizeddreamofthe"paperless"officeisaclassicexampleofhigh-techhubris(
Althoughthefirstyearisreallyimportantforlanguagedevelopmentinchildren,majorlearningcontinuesthroughoutachild’s
Theaimofajobinterviewistoestablishwhetheryouarelikelytodowellinaparticularjobinaspecificorganization.Thi
Asmanyas40%ofuniversitylanguagedepartmentsarelikelytoclosewithinadecade,theformergovernmentadviserchargedwi
WhatweretheArabmilitiasaccusedof?
ThreefactorscontributetothemiraculousspreadofEnglish【C1】______aninternationallanguage:Englishusageinscience,tech
Itisoftenclaimedthatnuclearenergyissomethingwecannotdowithout.Weliveinaconsumersociety,wherethereisanenor
随机试题
在荧光探伤中,荧光物质在紫外线的照射下发出耀眼的黄绿色荧光。
水体旅游资源所具有的旅游功能有()。
正常肝内多普勒血流频谱表述错误的是
急进性肾炎不同于急性肾小球肾炎的临床表现主要是
图示均质杆AB的质量为m,长度为L,且O1A=O2B=R,O1O2=AB=L。当φ=60°时,O1A杆绕O1轴转动的角速度为ω,角加速度为α,此时均质杆AB的惯性力系向其质心C简化的主矢F1和主矩MC1的大小分别为:
资金业务按照业务种类的不同可以分为()。
【2013年烟台龙口市真题】以学习者的需要和兴趣为主编排的课程是学科课程。()
greenhouseeffect
Afull-timejobdoesn’thavetodestroyallhopeoffamilydinnersorafternoonplaytime.Womencanincreasetheirchancesofge
Theadvocates—mainlyfamilytherapydoctors—areapplyinganewapproachtoeverythingfrommarriageconflicttopsychosis.
最新回复
(
0
)