首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Massive changes in all of the world’s deeply cherished sporting habits are underway. Whether it’s one of London’s parks full of
Massive changes in all of the world’s deeply cherished sporting habits are underway. Whether it’s one of London’s parks full of
admin
2010-02-17
81
问题
Massive changes in all of the world’s deeply cherished sporting habits are underway. Whether it’s one of London’s parks full of people playing softball, and Russians taking up rugby, or the Superbowl rivaling the British Football Cup Final as a televised spectator event in Britain, the patterns of players and spectators are changing beyond recognition. We are witnessing a globalization of our sporting culture.
That annual bicycle race, the Tour de France, much loved by the French, is a good case in point. Just a few years back it was a strictly continental affair with France, Belgium and Holland, Spain and Italy taking part in. But in recent years it has been dominated by Colombian mountain climbers, and American and Irish riders.
The people who really matter welcome the shift toward globalization. Peugeot, Michelin and Panasonic are multi-national corporations that want worldwide returns for the millions they invest in teams. So it does them literally a world of good to see this unofficial world championship become just that.
This is undoubtedly an economic-based revolution we are witnessing here, one made possible by communications technology, but made to happen because of marketing considerations. Sell the game and you can sell Coca Cola or Budweiser as well.
The skillful way in which American football has been sold to Europe is a good example of how all sports will develop. The aim of course is not really to spread the sport for its own sake, but to increase the number of people interested in the major money-making events. The economics of the Superbowl are already astronomical. With seats at US $125, gate receipts alone were a staggering $10,000,000. The most important statistic of the clay, however, was the $10,000,000 in TV advertising fees. Imagine how much that becomes when the eyes of the world are watching.
So it came as a terrible shock, but not really as a surprise, to learn that some people are now suggesting that soccer change from being a game of two 45-minute halves, to one of four 25-minute quarters. The idea is unashamedly to capture more advertising revenue, without giving any thought for the integrity of a sport which relies for its essence on the flowing nature of the action.
Moreover, as sports expand into world markets, and as our choice of sports as consumers also grows, we will demand to see them played at a higher and higher level. In boxing we have already seen numerous, dubious world title categories because people will not pay to see anything less than a "World Title" fight, and this means that the title fights have to be held in different countries around the world!
What is the author’s attitude towards the suggestion to change soccer into one of four 25-minute quarters’?
选项
A、Favorable.
B、Unclear.
C、Reserved.
D、Critical.
答案
D
解析
作者态度题。作者在第六段指出,这种观点很“无耻”,只是一心为了得到更多的广告收入,而根本不考虑体育运动的连贯性。可见作者的态度是critical。
转载请注明原文地址:https://kaotiyun.com/show/TinK777K
0
专业英语四级
相关试题推荐
PassageOne(1)Hemadenoanswer;buthadrisenintoasittingpostureonthesofawherehehadbeenlying,andleanedfor
PassageThreeWhendidtheAmericansbegintochangetheirconceptaboutfailure?
Onceuponatime,peoplewholivedalonetendedtobethoseoneithersideofmarriage—twenty-somethingprofessionalsorwidowe
Whatroledoesspeakingplayinsecondlanguageacquisition?Ithasnodirectrole,sincelanguageisacquiredbycomprehensibl
Culturesaredifferentbecausethelocationstheyexistinaredifferent.Somepeoplelivinginthedesertaregoingto
Thelandofapplepieandbaseball—theUnitedStatesofAmerica.OfcourseweallknowthereismoretoAmericathanapplepie
Asmanyas40%ofuniversitylanguagedepartmentsarelikelytoclosewithinadecade,theformergovernmentadviserchargedwi
______membersofGreenpeacehadbeenaccused.
Whatdevelopmentcausedadeclineintheuseofrailroads?
随机试题
对于认罪认罚案件,人民法院在下列哪些情形下可以不采纳人民检察院指控的罪名和量刑建议?()
全腺泡型肺气肿的主要原因是
了解骨肿瘤对软组织、软骨的破坏情况,最好选择
广谱抗心律失常药是
在教育过程中,采用下列哪些措施能有效培养学生的主动性?()
任免通知落款处由任免机关领导人亲笔签署(或代以签名章)。()
“城门失火,殃及池鱼”与“只见树木,不见森林”所包含的哲理是截然对立的,它们的分歧体现了
(2007上监理)一般在较大型的综合布线中,将计算机主机、数字程控交换机、楼宇自动化控制设备分别设置于机房;把与综合布线密切相关的硬件或设备放在_____(1)。光纤电缆需要拐弯时,其曲率半径不能小于______(2)。(2)
设循环队列的存储空间为Q(1:m),初始状态为front=rear=m。经过一系列正常的操作后,front=1,rear=m。为了在该队列中寻找值最大的元素,在最坏情况下需要的比较次数为
SuggestionsforImprovingReadingSpeedImprovementofReadingRateItissafetosaythatalmostanyonecandoublehisorh
最新回复
(
0
)