首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Newspapers are becoming more balanced businesses, with a healthier mix of revenues from readers and advertisers. American papers
Newspapers are becoming more balanced businesses, with a healthier mix of revenues from readers and advertisers. American papers
admin
2015-05-24
70
问题
Newspapers are becoming more balanced businesses, with a healthier mix of revenues from readers and advertisers. American papers have long been highly unusual in their reliance on ads. Fully 87% of their revenues came from advertising in 2008, according to the OECD.In Japan the proportion is 35%. Not surprisingly, Japanese newspapers are much more stable.
The whirlwind that swept through newsrooms harmed everybody, but much of the damage has been concentrated in areas where newspapers are least distinctive. Car and film reviewers have gone. So have science and general business reporters. Foreign bureaus have been savagely pruned. Newspapers are less complete as a result. But completeness is no longer a virtue in the newspaper business. Just look at the fate of Otis Chandler’s creation.
Thanks to family connections, Chandler ended up in control of the Los Angeles Times in 1960. The paper he inherited was parochial and conservative, reflecting the city it served. Chandler abandoned the anti-union dogma and set about building a west-coast rival to the New York Times. His paper was heavy on foreign news and serious, objective reporting. The result was hugely impressive—but not, as it turned out, suited to the internet era. In the past few years the paper has suffered repeated staff cuts. In 2007 it was acquired by a property magnate and in 2008 filed for bankruptcy protection.
The problem with such newspapers is that, although they do much that is excellent, they do little that is distinctive enough for people to pay for it The Los Angeles Times’ foreign reporting is extremely good. But it is hard to argue that it is better than the stuff supplied by the New York Times or foreign papers. Similarly, it has never been clear why each major newspaper needs its own car reviewer: a Corolla is a Corolla, whether it is driven in Albuquerque or Atlanta. Papers should concentrate on what they do best, which means, in many cases, local news and sport. If the rest is bought in from wire services or national organizations, readers are unlikely to complain—as long as there is enough competition between those larger providers to keep up standards. Specialization generally means higher quality.
It is grim to forecast still more writers losing their jobs. But whether newspapers are thrown onto doorsteps or distributed digitally, they need to deliver something that is distinctive. New technologies like Apple’s iPad only make this more true. The mere acquisition of a smooth block of metal and glass does not magically persuade people that they should start paying for news. They will pay for news if they think it has value. Newspapers need to focus relentlessly on that.
According to the author, Los Angeles Times’ failure is due to its
选项
A、focus on foreign report.
B、lack of unique features.
C、ignorance of wire service.
D、ignorance of complaints.
答案
B
解析
推理判断题。作者在第四段中分析了Los Angeles Times这类报纸失败的原因是they do little that is distinctive,即缺乏特色,所以正确选项为B项。
转载请注明原文地址:https://kaotiyun.com/show/Tt74777K
0
考研英语一
相关试题推荐
Indiahasaboutabillionpeopleandadozenmajorlanguagesofitsown.Onelanguage,andonlyone,isunderstood-bytheelite-
Asoneofararegroupofeconomistswhobelievethat"manufacturingmatters"forthehealthoftheAmericaneconomy,Iwashear
SteveJobsdidn’tthinkthattechnologyalonecouldfixwhatailsAmericaneducation.It’sworthrememberingthatinthewakeof
Inmyexperience,themorepeoplehave,thelesslikelytheyaretobecontented.Indeed,thereisabundantevidencethatdepres
Inmyexperience,themorepeoplehave,thelesslikelytheyaretobecontented.Indeed,thereisabundantevidencethatdepres
SiliconValleylikestothinkofitselfasmorallyexceptional.WhenGooglewentpublicin2004,thecompany’sfounderspenneda
Thenatureofthedream-stateishighlysubjectiveandatrulypersonalexperiencemakingthescientificanalysisofdreamingso
Eventhoughresearchershavesuggestedthatlessthan10%offamilieswithadolescentsexperienceseriousrelationshipdifficult
Traditionally,thelabormarketisseenasamechanismforpairingpeoplewithjobsinwhichmatchingcannottakeplaceinstantl
Traditionally,thelabormarketisseenasamechanismforpairingpeoplewithjobsinwhichmatchingcannottakeplaceinstantl
随机试题
论述1927—1949年中共土改各阶段政策文件及改革内容和影响。(复旦大学2015年历史学综合真题)
往来寒热,胸胁苦满,郁郁微烦,呕吐不止,心下满痛,大便不解,舌苔黄厚,脉弦有力者,治宜选用
男性,37岁。规律性上腹痛2年,加重1周,2小时前排暗红色稀便约500ml,站立时眼前黑矇,晕厥。查体:神清,血压:60/40mmHg,心率:120次/分,血红蛋白:140g/L。经治疗后,血压110/80mmHg,心率80次/分,下一步应
A.进行质量评审B.进行质量鉴定C.进行合法性审核D.实行色标管理根据《药品经营质量管理规范》药品批发经营企业对所有的库存产品()。
()是实现工程咨询科学性的重要保障。
编制城市规划应当遵循《中华人民共和国城市规划法》确定的各项原则。这些原则包括()。①国家实行严格控制大城市规模、合理发展中等城市和小城市的方针,促进生产力和人口的合理布局;②集中统一编制原则;③城市规划必须符合我国国情,正确处理建设和远景发展的关
下列情形中属于投标人之间相互串通投标的有()。
人民代表大会制度是我国的根本政治制度,是因为()。
有以下程序段charch;intk;ch=’a’;k=12;printf("%c,%d,",ch,ch,k);printf("k=%d\n",k);已知字符a的ASCII码值为97,则执行
OurexaminationhasbeenpostponeduntilnextFriday.
最新回复
(
0
)