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  3. Google recently introduced a new service that adds social-networking features to its popular Gmail system. The service is called

Google recently introduced a new service that adds social-networking features to its popular Gmail system. The service is called

admin2022-07-19  94
问题     Google recently introduced a new service that adds social-networking features to its popular Gmail system. The service is called Buzz, and within hours of its release, people were howling about privacy issues—because, in its original form, Buzz showed everyone the list of people you e-mail most frequently. Even people who weren’t cheating on their spouses or secretly applying for new jobs found this a little unnerving.
    Google backtracked and changed the software, and apologized for the misstep, claiming that, gosh, it just never occurred to us that people might get upset. "The public reaction was something we did not anticipate. But we’ve reacted very quickly to people’s unhappiness," says Bradley Horowitz, vice president for product management at Google.
    Same goes for Facebook. In December, Facebook rolled out a new set of privacy settings. A spokesman says the move was intended to "empower people" by giving them more "granular" control over their personal information. But many viewed the changes as a sneaky attempt to push members to expose more information about themselves—partly because its default settings had lots of data, like your photo, city, gender, and information about your family and relationships, set up to be shared with everyone on the internet. (Sure, you could change those settings, but it was still creepy.) Facebook’s spokesman says the open settings reflect "shifting social norms around privacy." Ten years after Facebook was founded, he says, "we’ve noticed that people are not only sharing more information but also are becoming more comfortable about sharing more information with more people." Nevertheless, the changes prompted 10 consumer groups to file a complaint with the Federal Trade Commission.
    What’s happening is that our privacy has become a kind of currency. It’s what we use to pay for online services. Google charges nothing for Gmail; instead, it reads your Email and sends you advertisements based on keywords in your private messages.
    The genius of Google, Facebook, and others is that they’ve created services that are so useful or entertaining that people will give up some privacy in order to use them. Now the trick is to get people to give up more—in effect, to keep raising the price of the service.
    These companies will never stop trying to chip away at our information. Their entire business model is based on the notion of "monetizing" our privacy. To succeed they must slowly change the notion of privacy itself—the "social norm", as Facebook puts it—so that what we’re giving up doesn’t seem to valuable. Then they must gain our trust. Thus each new erosion of privacy comes delivered, paradoxically, with rhetoric about how Company X really cares about privacy. I’m not sure whether George Orwell would be appalled or impressed. And who knew Big Brother would be not a big government agency, but a bunch of kids in a Silicon Valley?
It can be inferred from Bradley Horowitz’s words that________.
选项 A、Google thought to promote users’ awareness on socializing
B、Google made a mistake in judging their users’ needs
C、Google’s developing strategies were in tune with users’ needs
D、the development of the digital age will change old opinions
答案B
解析 本题关键词是Bradley Horowitz，问题是：从布拉德利.霍罗威茨的话中可以推断出什么?可以定位到原文第二段。原文中布拉德利.霍罗威茨说没料到(did not anticipate)公众的反应竟会是这样，说明公司判断失误，因此选项B与文章属于相同含义，是正确答案。选项A和选项D文中都没有提及，并没有说谷歌的目的是提高用户的社交意识，也没有说会改变旧有观念，因此均属于无中生有。选项C意为“谷歌的发展策略与用户需求保持一致”，文中明确说了人们对于Buzz的推出是不高兴的，因此谷歌的发展战略与用户需求并不协调，选项C属于主观推导。第二段：谷歌撤回并修改了Buzz软件，并为其失误致歉。
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