首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
admin
2020-03-30
54
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first try to find out what the consumer wants to buy and then go about making it according to consumer demand.
This concept does not imply that consumer satisfaction is given priority over profit in a company. There are always two sides to every business activity—the firm and the customer—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding customers. This concept has been recognized in such slogans as "Have It Your Way. " and "You’re the Boss. " A good example of the importance of satisfying the consumer presented itself in mid 1985, when Coca-Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!
A successful business deal can take place only when______.
选项
A、the customer is satisfied at the expense of the company
B、a company makes a big profit
C、consumer satisfaction and company profit are given equal importance
D、priority is given to the requirements of the customer
答案
C
解析
推理题。解题点在第三段第二句,即“There are always two sides to every business activity the firm and the customer and each must be satisfied before trade occurs.”,意思是只有顾客和厂家都满意的情况下,交易才能进行。C选项的意思是顾客满意和公司盈利同样重要。因此,正确答案是C。
转载请注明原文地址:https://kaotiyun.com/show/UHTO777K
0
考博英语
相关试题推荐
Anewstudysuggeststhatcontrarytomostsurveys,peopleareactuallymorestressedathomethanatwork.Researchersmeasured
Anxietyisbelievedto______diabetesbyraisinglevelsofthestresshormoneCortisolwhichregulatesinsulinandblood-sugarle
Scienceisadominantthemeinourculture.Sinceittouchesalmosteveryfacetofourlife,educatedpeopleneedatleastsome
Thenormalhumandailycycleofactivityisofsome7~8hours’sleepalternationwithsome16—17hours’wakefulnessandthatthe
Everynightshelistenedtoherfathergoingaroundthehouse,lockingthedoorsandwindows.Shelistened;thebackdoorclosed
It’snevereasyforamightymilitarytotreadlightlyonforeignsoil.InthecaseofAmericanforcesinSouthKorea,protector
Toourdisappointment,theguidealsoonlyhasaslight______withItalian.(2003年上海交通大学考博试题)
InsomeAfricancountries,thecostoftreatinganAIDSpatientmay______hisorherentireannualincome.(2013年3月中国科学院考博试题)
Thejoysoftravel,havinglong______thedisabled,areopeninguptovirtuallyanyonewhohasthemeans.
Asyoureadthis,nearly80,000Americansarewaitingforanewheart,kidneyorsomeotherorganthatcouldsavetheirlife.T
随机试题
灌浆时水泥、砂子、石子的混合比(重量比)为()
语音震颤减弱的情况见于
女性,24岁。因咽痛2周,肉眼血尿一天来诊。查体:BP150/100mmHg,贫血貌,双下肢水肿。辅助检查:尿常规示:尿蛋白(+++),红细胞满视野,白细胞5~8个/HP,肾功能正常。血清补体明显下降,ASO正常,ANA(+)。彩超示双肾大小正常。下
麻黄根的使用注意是
在工程咨询服务的费用管理中,项目范围可以是项目总投资、工程总投资或工程总造价,在标准费率上可作一般不超过()的优惠减让。
【2006年第16题】下列结构在外力作用下(图3-415),哪一个轴力(N)图是正确的?(提示:梁自重不计)
由于化学材料配制成的浆液中不存在固体颗粒灌浆材料那样的沉淀问题,故化学灌浆都采用()。
根据《公司法》关于有限责任公司的规定,股东会若通过()的决议,对决议投反对票的股东可以请求公司按照合理价格收购其股权。(2008年)
普通准备金在计入商业银行资本基础的附属资本时,上限为加权风险资产的()
基本的社交情绪有()。
最新回复
(
0
)