首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
admin
2020-03-30
77
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first try to find out what the consumer wants to buy and then go about making it according to consumer demand.
This concept does not imply that consumer satisfaction is given priority over profit in a company. There are always two sides to every business activity—the firm and the customer—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding customers. This concept has been recognized in such slogans as "Have It Your Way. " and "You’re the Boss. " A good example of the importance of satisfying the consumer presented itself in mid 1985, when Coca-Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!
A successful business deal can take place only when______.
选项
A、the customer is satisfied at the expense of the company
B、a company makes a big profit
C、consumer satisfaction and company profit are given equal importance
D、priority is given to the requirements of the customer
答案
C
解析
推理题。解题点在第三段第二句,即“There are always two sides to every business activity the firm and the customer and each must be satisfied before trade occurs.”,意思是只有顾客和厂家都满意的情况下,交易才能进行。C选项的意思是顾客满意和公司盈利同样重要。因此,正确答案是C。
转载请注明原文地址:https://kaotiyun.com/show/UHTO777K
0
考博英语
相关试题推荐
Theproblemhasbeen______mymindallday.
Despiteanoverlayofquasi-literaryFrenchvocabularystemmingfromtheNormanInvasionof1066,thedailyvocabularyofEnglis
Atfirst,thecompanyrefusedtopurchasetheequipment,butthisdecisionwas______revised.(2008年北京大学考博试题)
Inmanysocieties,thepersonwhofailsto______toconventionalbehaviorislikelytobeavoidedbyothers.(2006年中国矿业大学考博试题)
Iftheexpertadviceismorepositive,willtheparentsbeableto______attitudeswhichhavebuiltupoverdecadesinafewdays
Buildingthisroadwill______theconstructionoftenbridges,thenthetotalcostreaches1millionUSDollars.(2004年西南财经大学考博试
Sheboughtvarious______,whichlaterremindedherofthetriptoThailand.(2003年西南财经大学考博试题)
Scientistsformerlyassumedthatcoralpopulationsremainedstable,deadpolypsbeingreplacedbynowonesthatbuildonthe"sk
TheInternet,E-commerceandglobalizationaremakinganeweconomicerapossible.Inthefuture,capitalistmarketswilllargel
Itwasarulingthathadconsumersseethingwithangerandmanyafreetradercryingfoul.OnNovember20ththeEuropeanCourt
随机试题
癃闭证的临床表现可见
药物性牙龈增生的临床表现有()。
导游工作的性质特殊,人际关系比较复杂,这就要求导游人员应是一个()。
“不愤不启,不悱不发”出自于()。
经济“好”的时候,大家趋向于投资_____________,而经济“坏”的时候,人们争相追逐________________。中国有句老话一言蔽之:盛世藏古玩,乱世藏黄金。依次填入划横线部分最恰当的一项是()。
第1段中“由后比例前”的意思是( )。下列几种说法与原文不相符合的是( )。
Everydreamisamessagefromyourunconsciousself,expressedinacodewhichonlyyoucanunderstandandinterpret.Theimages
Makinggooduseofthecollegelibrarymightbeamaximalhelptostudents’study.Togetaccesstothelibrary,thestudentsho
Theteachersaidthattheearth______roundthesun.
Womenwhoexerciseinpregnancyboostthebraindevelopmentoftheirnewbornbabies,accordingtoresearcherswhoclaimtheeffe
最新回复
(
0
)