首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Cable TV has experienced tremendous growth as an advertising medium because it has some important advantages. A primary one is
Cable TV has experienced tremendous growth as an advertising medium because it has some important advantages. A primary one is
admin
2017-04-23
50
问题
Cable TV has experienced tremendous growth as an
advertising medium because it has some important advantages. A
primary one is selectivity. Cable subscribers tend to be younger,
more fluent, and better educated than nonsubscribers and have【M1】______
greater purchasing power. Moreover, the specialized programming
on the various cable networks reaches very general target markets.【M2】______
Many advertisers have turned to cable because of the
opportunities it offers to narrowcasting, or reaching very【M3】______
specialized markets. For example, MTV is used by advertisers in
the United States and many other countries to reach teenagers and
young adults. CNBC is now the worldwide leader in business news
and reaches a highly educated and rich audience. ESPN has
become synonymous as sports and is very popular among【M4】______
advertisers who want to target men of all ages.
Advertisers are also interested in cable because of its low cost
and flexibility. Advertising rates on cable programs are much
lower than that for the shows on the major networks. Advertising【M5】______
time on network shows can cost two to three times as much on a
cost-per-thousand basis of in some time periods. 25 Spot【M6】______
advertising is also considerately cheaper on most cable stations,【M7】______
while local cable is most affordable television advertising vehicle【M8】______
available. This makes TV a much more unviable media option for【M9】______
smaller advertisers with limited budgets and those interested in
targeting their commercials to a well-refined target audience. Also,【M10】______
cable advertisers generally do not have to make the large up-front
commitments, which may be as much as a year in advance, the
networks require.
【M3】
选项
答案
to一for
解析
词汇错误。此处考查的是名词opportunity的用法。have an opportunity to do sth.或have an opportunity for doing sth.的意思均为“有做……的机会”,此处后面紧跟的是动名词narrowcasting和reaching,根据搭配规律,前面应该用介词for,不用不定式to do,故改为for。
转载请注明原文地址:https://kaotiyun.com/show/UMzK777K
0
专业英语八级
相关试题推荐
Theviolencesurgedbecause______.
BritishEducationalSystemI.PrimaryandsecondaryeducationinBritain1)Childrengotoprimaryschoolattheageof【B1】______
BritishEducationalSystemI.PrimaryandsecondaryeducationinBritain1)Childrengotoprimaryschoolattheageof【B1】______
BritishEducationalSystemI.PrimaryandsecondaryeducationinBritain1)Childrengotoprimaryschoolattheageof【B1】______
BritishEducationalSystemI.PrimaryandsecondaryeducationinBritain1)Childrengotoprimaryschoolattheageof【B1】______
Thegrowthassessmentwasdowngradedby______percentinthesecondquarteroftheyear.
WhichofthefollowingbroadcastingcompaniesbelongstoCanada?
AmongthecompanieswhichruntheBritishradioandtelevision,whichistheoldestandthemostpopularone?
随机试题
下列属于道教经典的是【】
A.单纯型中度糜烂B.颗粒型中度糜烂C.乳突型重度糜烂D.乳突型中度糜烂E.颗粒型重度糜烂女性,33岁。白带多,呈淡黄色,脓性,时有性交后出血,感腰骶部酸痛。妇科检查:宫颈肥大,充血,糜烂面呈颗粒状,占宫颈面积大于2/3,其诊断为
某男性,40岁,寒战、弛张型高热半个月,伴有肝区痛,肝左叶肿大,压痛明显,病人有明显的黄疸,白细胞18×109/L,AFP阴性。超声波检查:左肝区4cm液性暗区,腹腔内有少量的腹腔积液。胆囊内有1.0cm×2.0cm结石,胆囊大,壁厚。本病最可能的诊断是
牙周基础治疗后,牙龈肥大增生仍未消退,适用的手术治疗方法为
图为某市25万人口的城市主城区总体规划示意图。该市的东、南有高速公路和铁路,设有客货兼营火车站一座,西边为一湖泊,东南方向离某特大城市约70km,西北方向离某地级市约50km。该市确定以发展无污染工业和旅游度假服务为主导的综合性城市。规划以
什么是邀请招标?其特点是什么?
下列属于导游服务范围的是()。
1.2017年5月12日。W集团董事长王先生发表题为《努力践行文化自信》的主旨演讲,以下是内容节选:W集团长期坚持对员工进行中国优秀传统文化教育,逐步建立员工对中国文化的自信。我们是全国第一家集体学习《论语》的企业,2005年我就推荐员工读《论语
“什么叫社会主义,什么叫马克思主义?我们过去对这个问题认识不是完全清醒的。”这种不清醒的突出表现是()
下列运算符中,()运算符在C++中不能重载。
最新回复
(
0
)