首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketer
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketer
admin
2016-10-25
45
问题
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising, started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing.
Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment.
But consumers realized that some companies made false claims and exploited the movement, using such nebulous(模糊的)terms as "environmentally friendly" and "green".
Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. To avoid future trouble, many companies waited for state and federal governments to define terms and provide legal guidelines, which paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by-state governments, California passed particularly strict laws, setting definitions for terms like "ozone friendly, " "biodegradable, " and "recycled".
According to the state’s court, "California seeks to guard against potentially specious; claims or ecological puffery(吹捧)about products with minimal environmental attributes. " Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concern is now part of the mainstream.
What were some early problems with Green advertisements?
选项
A、They were expensive.
B、No one believed them.
C、They were unsuccessful.
D、They were often deceptive.
答案
D
解析
A.绿色广告费用昂贵。B.无人相信绿色广告。C绿色广告并不成功。D.绿色广告经常带有欺骗性。此题为细节题,该题的答案包含在下面的句子里。Butconsumers realized that some companies made false claims and exploited themovement,using such nebulous terms as“environmentally friendly”and“green”.但一些消费者意识到一些公司做假承诺,用模糊的“有益环境”等术语大大利用时机。故答案为D。
转载请注明原文地址:https://kaotiyun.com/show/UfHC777K
本试题收录于:
英语题库普高专升本分类
0
英语
普高专升本
相关试题推荐
Menhavetraveledeversincetheyfirstappearedontheearth.Inprimitivetimestheydidnottravelforpleasurebuttofindn
Overthepastdecade,theenvironmentalmovementhasexplodedontothemindofmainstreamconsumers,afactnotlostonmarketer
______aftertheSecondWorldWarthattestpilotsfirstattemptedtobreakthesoundbarrier.
Industrialmanagersemployspecialiststokeepmachinesworkingproperlyandto______thesupplyofspareparts.
Whenpeoplebecomeunemployed,itis______whichisoftenworsethanlackofwages.
InancientGreeceathleticfestivalswereveryimportantandhadstrongreligiousassociations.TheOlympianathleticfestivalh
ThroughoutthiscenturyEnglishhasgrownmoreandmoreimportant.Ithasbecomeasecondlanguageformanymillionsofpeople.
Anobjectissaid______ifitstemperatureismuchhigherthanthatofourbodies.
我绝对没有把那个消息告诉她。
Thetalltree,______leavesaredarkerthanthoseoftheothertwo,isasoldasgrandpa.
随机试题
神经激素(neurohormone)
某企业有大量的对外投资业务,管理层希望加强分类管理,提高财务管理水平,获得更好更详细的财务管理信息。但不清楚该如何区分交易性金融资产、持有至到期投资、可供出售金融资产、长期股权投资、投资性房地产,对长期股权投资成本法和权益法的适用范围及核算特点也很困惑。
下列有关文学常识的表述,错误的一项是()
建设单位将自己开发的房地产项目抵押给银行,订立了抵押合同,后来又办理了抵押登记。则()。
淮扬菜的代表菜是()。
记忆是后续心理活动的资源准备,当需要的时候,记忆中的材料能够又快又好地再现出来,恰如其分,得心应手。这说明记忆具有()。
走:闲逛
怯薛制度
关于婴儿期脂肪和肌肉发展的规律描述正确的是
Youwillhearfivedifferentpeopletalkingaboutproblemsandmistakestheyhadinthecompanieswheretheywork.Foreach
最新回复
(
0
)