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  3. As Sesame Street(芝麻街)kicks off its 40th anniversary season Tuesday, with first lady Michelle Obama and Broadway star Lin-Manuel

As Sesame Street(芝麻街)kicks off its 40th anniversary season Tuesday, with first lady Michelle Obama and Broadway star Lin-Manuel

admin2013-09-26  58
问题     As Sesame Street(芝麻街)kicks off its 40th anniversary season Tuesday, with first lady Michelle Obama and Broadway star Lin-Manuel Miranda as guests, it is indisputably the most beloved children’s show in history, and one of television’s biggest and most enduring successful stories.
    The series holds a record 122 Emmy Awards, not including a lifetime-achievement award, and has been adapted in more than 120 countries and territories around the globe. An estimated 100,000 Sesame products have been made available internationally, from T-shirts and costumes to high-tech toys such as Elmo Live.
    Sesame’s cross-cultural, multi-generational appeal has a lot to do with the specific age group it targets. "The bulk of our audience is in the 2s and 3s, though we shoot for 2 to 4," says executive producer Carol-Lynn Parente. At that early stage, says Spinney—who is 75, and has been with the show since Day 1(he plays Oscar as well)— "children are basically the same, and have been through the years. "
    But if preschooler’s fundamental needs and sensibilities haven’t changed much, the world around them has—not least of all on the media landscape, where Sesame Street now competes with many other kids’ shows and an ever-expanding array of new media.
    In 2000, the Children’s Television Workshop, the organization through which creator Joan Ganz Cooney launched Sesame Street on PBS predecessor NET, changed its title to Sesame Workshop, to reflect its expansion into the digital, interactive age.
    Content and presentation continue to evolve on TV as well. The show’s famously catchy theme song, Sunny Day, now has a hip-hop beat and a jazzier arrangement. Parente stresses that it’s just as important "to keep our curriculum current. The ABC’s and 123’s are always there, but we stay relevant by incorporating other things that are interesting and meaningful. "
    "We focus on all aspects of development—cognitive needs, social and emotional needs, health needs—and bring in advisers who are experts in each area, to make sure we’re age-appropriate," she says. " But we never talk down to children, and we’re not afraid to explore sensitive topics. "
    Sesame has had its critics in the academic community as well.
    For Mary Lynn Crow, a clinical psychologist and professor of education at the University of Texas-Arlington , "shows like Sesame Street lack the potentially deep, personal emotional imprint(印记)that can and should occur between a student and teacher in an early educational experience.
    On the other hand, Crow considers Sesame Street " a beautiful model of what I call high-tech learning. They can teach children about letters, numbers, color and size through repetition in ways traditional education can’t, and provide early information about attitudes, values and relationships. "
How does the author evaluate Sesame Street in the current world?
选项 A、It absolutely can’t survive without the use of new media.
B、It will conquer the young audience no matter how times change.
C、It has to compete with works with children as the target audience.
D、It has to cater to the audience since their basic needs have changed.
答案C
解析 事实细节题。根据原文第四段可知，对于学龄前儿童而言，即使他们自身的需求和鉴赏力没有多少改变，但他们所处的外部世界已经变化了——媒介的使用已经千变万化了，《芝麻街》目前就在与众多儿童剧和不断扩大阵容的新媒介的表演形式竞争。由此可见，《芝麻街》得与以儿童为目标观众的其他作品展开竞争，因此C)是本题答案。A)“不采用新媒介，它绝对生存不下去”，说法过于绝对，故排除；B)“无论时代如何改变，它都会征服年轻观众”，文中未提及，故排除；D)“它得去迎合观众，因为他们的基本需求改变了”，与原文内容不符，故排除。
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