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  3. It is in consumers’ interests that Three emerges from this year’s 4G auction on a more equal footing with its rivals. Austri

It is in consumers’ interests that Three emerges from this year’s 4G auction on a more equal footing with its rivals. Austri

admin2011-02-03  17
问题     It is in consumers’ interests that Three emerges from this year’s 4G auction on a more equal footing with its rivals.
    Austria, a four-player market, now faces the same dilemma. Hutchison Whampoa, the conglomerate controlled by Hong Kong tycoon Li Ka-shing and owner of the Three brand, wants to take out one of its rivals, leaving just three competitors.
    These maneuverings matter to UK consumers because a scenario is beginning to emerge in which we too could be left with a choice of three. If this happens, could consumers be faced with higher prices, and for a potentially inferior service?
    The UK network at most danger of being toppled is Three. The newest entrant, loss-making since launch and the smallest by a country mile, Three has argued vocally for protection from regulators to ensure this remains a four-player market—which could create some interesting dilemmas as it pushes for consolidation in Austria.
    Urgings from bank analysts to squeeze out a British network are becoming insistent. Their employers, starved of action since the credit crunch, are hungry for the fees that could be earned if Europe’s largest economies consent to a series of telecoms mega-mergers.
    Their arguments are being listened to because cash is about to be poured into rolling out super-fast mobile broadband across Europe. The costs are high. The largest-ever sale of British airspace, due to start at the end of this year, could raise up to ￡4bn for the Treasury, according to PricewaterhouseCoopers.
    To this sum must be added the cost of building the masts, and laying fibre optic cables to connect them. The UK’s largest network, Everything Everywhere, has promised to spend ￡ 1.5bn over the next three years. Multiply that by three, to take account of lower investment by smaller players, and ￡8bn could be spent on masts and spectrum in the UK alone to make 4G a reality.
    If consolidation is to take place, it should probably happen before billions are poured into creating four duplicate 4G networks. Bernstein Research analyst Robin Bienenstock has argued eloquently against such wastefulness.
    Telecoms watchdog Ofcom, on the other hand, insists it wants four players. In its much-disputed rules for the UK auction, revised and published for a second consultation last week, it says further consolidation could be harmful:
    "It is likely that a reduction in the market from four credible national wholesalers to three would lead to a reduction in competition, and hence to an adverse impact on consumers."
    Those wondering what consolidation could lead to should cast their minds back 20 years. Vodafone and BT Cellnet had the terrain to themselves from the mid-1980s, but the signal was patchy and prices were high. Mobile phones did not become affordable mass-market devices until a decade later, when two more operators—Orange and the company now known as T-Mobile - had established themselves.
                                                From The Guardian, January 17, 2012
What’s the dilemma of Austria according to the passage?
选项 A、To invest more or less in the 4G spectrum.
B、To squeeze out which company in the market.
C、To get consent of which European economies.
D、To have a 4-player or 3-player market.
答案D
解析 本题为细节题。根据文章第二段“Austria，a four-player market，now faces the same dilemma．”可知奥地利也是面临这样一个难题，而文章后来提到了深层兼并之争，说明奥地利也是四雄割据还是三足鼎立的难题，所以选项D正确。
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