2. 考研
  3. 此部分的试题由问题分析和英译中两部分组成。请认真阅读下列所提供的英文背景资料，根据问题提示用英语进行分析解答(用中文解答为零分)，然后请将文中划线部分的句子按编号顺序译成中文。 What are Samsonite’S Global Manufac

此部分的试题由问题分析和英译中两部分组成。请认真阅读下列所提供的英文背景资料，根据问题提示用英语进行分析解答(用中文解答为零分)，然后请将文中划线部分的句子按编号顺序译成中文。 What are Samsonite’S Global Manufac

admin2013-11-20  40
问题 此部分的试题由问题分析和英译中两部分组成。请认真阅读下列所提供的英文背景资料，根据问题提示用英语进行分析解答(用中文解答为零分)，然后请将文中划线部分的句子按编号顺序译成中文。
    What are Samsonite’S Global Manufacturing Configuration Strategies for Softside Luggage?
    Background Information about Samsonite Corporation
    Samsonite Corporation’S Business Description
    Samsonite Corporation，incorporated in 1987，is a designer and distributor in the luggage industry．The Company distributes a range of products that include Softside，hardside and hybrid(combination hardside and Softside)luggage；business and computer bags；outdoor and casual bags；shoes and accessories，and other related products，It sells its products under a number of brandnames，primarily Samsonite Black Label，Samsonite and American Tourister，and licensed brandnames，such as Lacoste．(1)In addition to using the Samsonite and American Tourister brand nameson the products it manufactures or distributes,the Company licenses these brand names to third parties for use on products that include travel accessories,leather goods,fumiture and other products．
  The Company’S products are sold in more than 100 countries at various types of retail establishments，including department stores，high street shops and luggage specialty stores，mass erchants，warehouse clubs，computer and electronic superstores，office superstores，bookstores，and travel product stores．It also sells certain products through over 300 Samsonite—operated retailstores in North America，Europe，Asia and Latin America，and in shop—in—shop concessionsprincipally in Asia and in franchised retail stores．In addition，its products are sold throughWWW．samsonitecompanystores．conl．www．samsoniteblacklabel．corn and the Websites of many of itscustomers．The Company designs the majority of its luggage products at its facilities in Europe，North America and Asia．(2)Sales in Europe，North America，and in its other markets，includingAsia and Latin America comprised 41．9％,35．3％,and 21．6％ofits net sales,respectively,during the fiscal year ended January 31,2007(fiscal2007)．Licensing revenues comprised the remaining 1．7％of total revenues in fiscal 2007．
    Softside luggage and Hardside luggage
    The soflside luggage category includes suitcases，garment bags and soft carry—on suitcases．(3)Approximately 90％of the soflside luggage the Company sells is made for it by independent finished goods suppliers located around the world．The Company produces the balance of its soflsideluggage and garment bags in its own facilities located in Eastern Europe．The Company’s soflsideproducts are sold under all of its major brands．Over the past few years．Samsonite has introduced anumber of features in its soflside luggage products in response to consumer demands for increasedease of use and better interior organization，mobility and protection．
  The Company manufactures most of its hardside suitcases in Company—owned factories．Itshardside luggage is sold under the Samsonite，Samsonite Black Label and American ouristerbrands．Each line includes a variety of sizes and styles to suit differing travel requirements．Itshardsidp suitcases include features to facilitate packing and transport．
    Locations of 27 Samsonite Owned Subsidiaries

    Manufacturing Configuration
    (4)There are three basic configurations that Multinational Enterprises(MNEs)consider asthey establish a global manufacturing strategy．The first type is to have centralized manufactuning inone country and to produce and export a selection of standard，overpriced products to different markets．This is quite common for new-to-export companies to use this strategy．typically throughtheir home—country manufacturing facilities．The second configuration type is the use of regionalmanufacturing facilities to produce and supply the products within these．regions，(5)The third type is to adopt muhidomestic strategy by setting up country—specific manufacturing facilities toservice  local customers.  In reality，MNEs choose a compilation of these approaches  dispreading on their pandect strategies．
   Question & Aiiswer：What  are the strategies that Samonite has adopted for sofiside luggage? Please find the proofS and eVidence from the passages and analyse the strategies of manufacturingConfiguration adopted by Samsonite．
选项
答案(1)Most of the soflside luggage is made by independent suppliers located around theworld．The Company produces the balance of its soflside luggage and garment bags in its own facilities located in Eastern Europe．The Company‘s soflside products are sold under all of its majorbrands．Over the past few years，Samsonite has introduced a number of features in its soflside luggage products in response to consumer demands for increased ease of use and better interior organization，mobility and protection． (2)There are three basic configurations that Multinational Enterprises(MNEs)consider asthey establish a global manufacturing strategy．The first type is to have centralized manufacturing inone country and to produce and export a selection of standard，overpriced products to different markets．The second configuration type is the use of regional manufacturing facilities to produce and supply the products within these regions．The third type is to adopt muhidomestic strategy by setting up country—specific manufacturing facilities to service local customers．In reality，MNEs choose a combination of these approaches depending on their product strategies． (3)The first method can make use of the advanced production equipment and design conceptsto prevent technology spillover but the country may has higher labor or materials price which increases the cost，and it also may be limited by the importing country tariffs and other trade barriers． The second way can make full use of the local cheap labor and raw materials and reduce transportation cost and trade cost but may cause technology spillover． The third kind of method can make full use of all the comparative advantages of production in different countries．It can improve quality and reduce cost and expand the market．
解析
转载请注明原文地址:https://kaotiyun.com/show/V8Ba777K
本试题收录于： 国际商务硕士（国际商务专业基础）题库专业硕士分类
0

国际商务硕士（国际商务专业基础）

专业硕士

相关试题推荐
随机试题
最新回复(0)