首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
此部分的试题由问题分析和英译中两部分组成。请认真阅读下列所提供的英文背景资料,根据问题提示用英语进行分析解答(用中文解答为零分),然后请将文中划线部分的句子按编号顺序译成中文。 What are Samsonite’S Global Manufac
此部分的试题由问题分析和英译中两部分组成。请认真阅读下列所提供的英文背景资料,根据问题提示用英语进行分析解答(用中文解答为零分),然后请将文中划线部分的句子按编号顺序译成中文。 What are Samsonite’S Global Manufac
admin
2013-11-20
108
问题
此部分的试题由问题分析和英译中两部分组成。请认真阅读下列所提供的英文背景资料,根据问题提示用英语进行分析解答(用中文解答为零分),然后请将文中划线部分的句子按编号顺序译成中文。
What are Samsonite’S Global Manufacturing Configuration Strategies for Softside Luggage?
Background Information about Samsonite Corporation
Samsonite Corporation’S Business Description
Samsonite Corporation,incorporated in 1987,is a designer and distributor in the luggage industry.The Company distributes a range of products that include Softside,hardside and hybrid(combination hardside and Softside)luggage;business and computer bags;outdoor and casual bags;shoes and accessories,and other related products,It sells its products under a number of brandnames,primarily Samsonite Black Label,Samsonite and American Tourister,and licensed brandnames,such as Lacoste.
(1)In addition to using the Samsonite and American Tourister brand nameson the products it manufactures or distributes,the Company licenses these brand names to third parties for use on products that include travel accessories,leather goods,fumiture and other products.
The Company’S products are sold in more than 100 countries at various types of retail establishments,including department stores,high street shops and luggage specialty stores,mass erchants,warehouse clubs,computer and electronic superstores,office superstores,bookstores,and travel product stores.It also sells certain products through over 300 Samsonite—operated retailstores in North America,Europe,Asia and Latin America,and in shop—in—shop concessionsprincipally in Asia and in franchised retail stores.In addition,its products are sold throughWWW.samsonitecompanystores.conl.www.samsoniteblacklabel.corn and the Websites of many of itscustomers.The Company designs the majority of its luggage products at its facilities in Europe,North America and Asia.(2)
Sales in Europe,North America,and in its other markets,includingAsia and Latin America comprised 41.9%,35.3%,and 21.6%ofits net sales,respectively,during the fiscal year ended January 31,2007(fiscal2007).
Licensing revenues comprised the remaining 1.7%of total revenues in fiscal 2007.
Softside luggage and Hardside luggage
The soflside luggage category includes suitcases,garment bags and soft carry—on suitcases.(3)
Approximately 90%of the soflside luggage the Company sells is made for it by independent finished goods suppliers located around the world.
The Company produces the balance of its soflsideluggage and garment bags in its own facilities located in Eastern Europe.The Company’s soflsideproducts are sold under all of its major brands.Over the past few years.Samsonite has introduced anumber of features in its soflside luggage products in response to consumer demands for increasedease of use and better interior organization,mobility and protection.
The Company manufactures most of its hardside suitcases in Company—owned factories.Itshardside luggage is sold under the Samsonite,Samsonite Black Label and American ouristerbrands.Each line includes a variety of sizes and styles to suit differing travel requirements.Itshardsidp suitcases include features to facilitate packing and transport.
Locations of 27 Samsonite Owned Subsidiaries
Manufacturing Configuration
(4)
There are three basic configurations that Multinational Enterprises(MNEs)consider asthey establish a global manufacturing strategy
.The first type is to have centralized manufactuning inone country and to produce and export a selection of standard,overpriced products to different markets.This is quite common for new-to-export companies to use this strategy.typically throughtheir home—country manufacturing facilities.The second configuration type is the use of regionalmanufacturing facilities to produce and supply the products within these.regions,(5)
The third type is to adopt muhidomestic strategy by setting up country—specific manufacturing facilities toservice local customers.
In reality,MNEs choose a compilation of these approaches dispreading on their pandect strategies.
Question & Aiiswer:What are the strategies that Samonite has adopted for sofiside luggage? Please find the proofS and eVidence from the passages and analyse the strategies of manufacturingConfiguration adopted by Samsonite.
选项
答案
(1)Most of the soflside luggage is made by independent suppliers located around theworld.The Company produces the balance of its soflside luggage and garment bags in its own facilities located in Eastern Europe.The Company‘s soflside products are sold under all of its majorbrands.Over the past few years,Samsonite has introduced a number of features in its soflside luggage products in response to consumer demands for increased ease of use and better interior organization,mobility and protection. (2)There are three basic configurations that Multinational Enterprises(MNEs)consider asthey establish a global manufacturing strategy.The first type is to have centralized manufacturing inone country and to produce and export a selection of standard,overpriced products to different markets.The second configuration type is the use of regional manufacturing facilities to produce and supply the products within these regions.The third type is to adopt muhidomestic strategy by setting up country—specific manufacturing facilities to service local customers.In reality,MNEs choose a combination of these approaches depending on their product strategies. (3)The first method can make use of the advanced production equipment and design conceptsto prevent technology spillover but the country may has higher labor or materials price which increases the cost,and it also may be limited by the importing country tariffs and other trade barriers. The second way can make full use of the local cheap labor and raw materials and reduce transportation cost and trade cost but may cause technology spillover. The third kind of method can make full use of all the comparative advantages of production in different countries.It can improve quality and reduce cost and expand the market.
解析
转载请注明原文地址:https://kaotiyun.com/show/V8Ba777K
本试题收录于:
国际商务硕士(国际商务专业基础)题库专业硕士分类
0
国际商务硕士(国际商务专业基础)
专业硕士
相关试题推荐
2012年底,D公司预期红利为2.12元,且预期红利以每年10%的速度增长,如果该公司的必要收益率为每年14.2%,其股票现价=内在价值,下年预期价格为()元。(上海财经大学2013真题)
如果金银的法定比价是1:14,而市场比价是1:15,这时,充斥市场的将是()(清华大学2014年真题)
确定一国外部均衡目标的主要衡量标准是什么?请分析近年来中国的国际收支情况是否符合外部均衡的要求?并谈谈你对其成因及未来演变趋势的看法。(复旦大学2014真题)
有学者认为,法定存款准备金率的调整会改变货币乘数,从而给货币供应量带来较大影响,因此是一剂效力很猛的药方,通常不应轻易使用。然而,2006年以来,为抑制经济过热,中国人民银行连续近20次上调法定存款准备金率。直到2008年9月下旬,为应对金融危机对我国经济
经营杠杆效应产生的原因是()。
交易动机、谨慎动机、投机动机
可贷资金利率决定理论
最惠国待遇
最惠国待遇[南京大学2011国际商务硕士;中央财经大学2011国际商务硕士;浙江工商大学2011国际商务硕士;南京理工大学2011国际商务硕士;上海财经大学2011国际商务硕士]
里昂惕夫悖论(里昂惕夫之谜)[武汉大学2015国际商务硕士;中央财经大学2015、2012国际商务硕士;浙江财经大学2015国际商务硕士;南开大学2014国际商务硕士]
随机试题
—CanIusethecarnow?—Sorry,butit______.
企业规章制度种类很多,其中法人治理结构制度属于
男。50岁。车祸致枕部着地,昏迷1小时。查体:P50次/分,R12次/分,BP170/100mmHg。右枕部头皮挫伤灶。GCS5分,瞳孔左:右=4mm:2mm,左侧对光反射消失,右侧肢体偏瘫。最应该采取的治疗措施
某膨胀土地区的多年平均蒸发力和降水量值如表8—1所示。请根据《膨胀土地区建筑技术规范》(GBJ112—1987)确定该地区大气影响急剧层深度最接近下列哪个选项的数值?()[2010年真题]
会计基础工作规范规定,除出纳人员不得兼任稽核、会计档案和收入、费用、债权债务的记账工作外,会计工作岗位设置可以()。
经济利润
证券公司、证券投资咨询机构和其他财务顾问机构出现以下哪些情形时,会导致其不得担任财务顾问()。Ⅰ.最近36个月内存在违反诚信的不良记录Ⅱ.最近36个月内因涉嫌违法违规经营正在被调查.Ⅲ.最近24个月内因执业行为违反行业规范而受到中国证券业协会的
儿童的身心发展在一个年龄时期内通过量的增长积累,达到质的变化,从而进入一个新发展时期,形成新一时期的发展特征与影响。这一现象体现了人的身心发展具有()。
Surveysshowthatcheatinginschool—plagiarism,forbiddencollaborationonassignments,copyinghomeworkandcheatingonexams-
A、Specialistspeakers.B、Retiredpeople.C、Employers.D、Seniorcitizens.B短文说已退休的人和接受补助金的人参加课程能够获得费用减免,故B正确。四个选项中的人物均在短文中提到,听音作笔
最新回复
(
0
)