首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The most noticeable trend among today’s media companies is vertical integration—an attempt to control several related aspects of
The most noticeable trend among today’s media companies is vertical integration—an attempt to control several related aspects of
admin
2015-12-31
18
问题
The most noticeable trend among today’s media companies is vertical integration—an attempt to control several related aspects of the media business at once, each part helping the other. Besides publishing magazines and books, Time Warner, for example, owns Home Box Office (HBO), Warner movie studios, various cable TV systems throughout the United States and CNN as well. The Japanese company Matsushita owns MCA Records and Universal Studios and manufactures broadcast production equipment.
To describe the financial status of today’s media is also to talk about acquisitions. The media are buying and selling each other in unprecedented numbers and forming media groups to position themselves in the marketplace to maintain and increase their profits. In 1986, the first time a broadcast network had been sold, two networks were sold that year—ABC and NBC.
Media acquisitions have skyrocketed since 1980 for two reasons. The first is that most big corporations today are publicly traded companies, which means that their stock is traded on one of the nation’s stock exchanges. This makes acquisitions relatively easy.
A media company that wants to buy a publicly owned company can buy that company’s stock when the stock becomes available. The open availability of stock—these companies means that anybody with enough money can invest in the American media industries, which is exactly how Rupert Murdoch joined the media business.
The second reason for the increase in media alliances is that beginning in 1980, the Federal Communications Commission (FCC) gradually deregulated the broadcast media. Before 1980, for example, the FCC allowed one company to own only five TV stations, five AM radio stations, and five FM radio stations; companies also were required to hold onto a station for three years before the station could be sold. The post-1980 FCC eliminated the three-year rule and raised the number of broadcast holdings allowed for one owner. This trend of media acquisitions is continuing throughout the 1990s, as changing technology expands the market for media products.
The issue of media ownership is important. If only a few corporations direct the media industries in this country, the outlets for differing political viewpoints and innovative ideas could be limited.
Which of the following is true of the media?
选项
A、They used to sell and buy each other in great numbers.
B、They are trading each other in greater numbers today.
C、They used to be controlled by two networks—ABC and NBC.
D、They have stopped the trend of acquisitions in the 1990s.
答案
B
解析
本题是一道判断是非题。问下面哪个关于传媒业的说法是正确的。文章第二段指出,谈论今天传媒公司的经济状况就等于谈论兼并。目前,传媒公司正在以前所未有的数量相互出售,组成传媒集团,在市场上站稳脚步,以使其能保持获利水平或增加盈利。因此,本题的正确答案应是B“它们今天正在更加大量地兼并”。这里trade each other不是相互做买卖,而是“相互出售自身”,即相互兼并。A“它们曾大量兼并”,C“它们曾被两个传媒网——ABC和NBC所控制”,D“它们在90年代停止了兼并的趋势”,这三个选项都不符合原文内容,因此都是错误选项。
转载请注明原文地址:https://kaotiyun.com/show/VOWO777K
0
在职攻硕英语联考
相关试题推荐
Collegesmightgainmuchmoreinformationaboutthelikelysuccessofundergraduateapplicantstoscience,technology,engineeri
Accordingtoapoll,around70percentofAmericankidsstopplayingorganizedsportsbytheageof13because"it’sjustnotfu
Aterminallyillpatientisonewho______.Theattitudeofthewritertowardeuthanasiais______.
Ithasalwaysbeenthe______ofourcompanytoencourageworkerstotakepartinsocialactivities.
MyfatherwasalwaysverystrictabouthowItalkedtomother,buthewasmore______ifIyelledatmybrother.
ItispredictedthatmoviesinDVDformat______.Whenlaunchedin1997,DVDrecorderwasconsidered______.
ThecurrentFrenchbestsellerlistsarewonderfullyeclectic.In【51】,thereisevery-thing【52】blockbusterthrillerstoCatherine
Theideaofbuilding"NewTowns"toabsorbgrowthisfrequentlyconsideredacure-allforurbanproblems.Itiswronglyassumed
Millionsofpeopleareusingcellphonestoday.Inmanyplacesitisactuallyconsideredunusualnottouseone.Inmanycountri
Millionsofpeopleareusingcellphonestoday.Inmanyplacesitisactuallyconsideredunusualnottouseone.Inmanycountri
随机试题
胃肠充盈检查法,不能解决
下列关于阿米替林的叙述正确的是
我国规定的围生期为
为病人鼻饲灌食后,注入少量温开水的目的是
监理管理信息系统一般由投资控制子系统、进度控制子系统、质量控制子系统、安全生产子系统、合同管理子系统、组织协调子系统和()构成。
教师与幼儿沟通时,不正确的做法是()。
你是否赞同“教学有法、但无定法、贵在得法”这种提法?为什么?
外国人管理和中国公民的出入境管理工作是指对外国人在中国的入境、出境、居留、旅行实施管理,保护外国人的合法权益,发现和处理外国人的违法犯罪活动,处理国籍问题。对出入境的中国公民、华侨、港澳台同胞、边境居民进行管理。依法查处出入境人员中的违法犯罪人员。(
Eachscientificspecialtyhasitsownsetofjournals.PhysicistshavePhysicalReviewLetters,cellbiologistshaveCell,neuro
BonAppetiteA)Wealllovethefoodwegrowupon,butwealsoseekadventureinthefoodwehavenevertasted.Ahugelypopular
最新回复
(
0
)