首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
Advertisement can be thought of " as the means of making known in order to buy or sell goods or services". Advertisement aims to
Advertisement can be thought of " as the means of making known in order to buy or sell goods or services". Advertisement aims to
admin
2015-08-19
38
问题
Advertisement can be thought of " as the means of making known in order to buy or sell goods or services". Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The
media
are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumers’ interest are through exhibitions and trade fairs as well as direct mail advertisement.
There can be no doubt that the growth in advertisement is one of the most striking features of the Western World in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement.
We might ask whether the cost of advertisement is paid for by the producers or by the customers. Since every advertisement forms part of the cost of production, which has to be covered by the selling price, it is the customers who pay for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customers pay less.
It is difficult to measure exactly the influence of advertisement on increasing demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businessmen would not pay large sums for advertisement if they were not convinced of its value to them.
Advertisement is mainly paid for by______.
选项
A、the customers
B、increased production
C、the producers
D、reduced prices
答案
A
解析
根据第三段的强调句it is the customer’s who pay for advertisement可知,正是消费者为广告付费。
转载请注明原文地址:https://kaotiyun.com/show/VRYC777K
本试题收录于:
英语题库成考专升本分类
0
英语
成考专升本
相关试题推荐
AustraliaisnearlyaslargeastheUnitedStates,butmostofitistoodryforpeopletolivein.Aroundthisdrypartarelar
Morethan6,000childrenwereexpelled(开除)fromUSschoollastyearforbringinggunsandbombstoschool,theUSDepartmentof
TheNationalWeatherServiceatRyanAirportbroughtoutthefollowingforecast(预报).SaturdaynightforSatonpRougeandvicini
Thefirstandsmallestunitthatcanbediscussedinrelationtolanguageistheword.Inspeaking,thechoiceofwordsis【21】th
EverycultureandeverycountryintheworldcelebratesNewYear,butnoteveryonedoesitthesameway.ThecountriesinNorth
Junglecountryisnotfriendlytoman,butitispossibletosurvivethere.Youmusthavetheright【21】andyoumustknowafewi
Anemployerhasseveralchoiceshecanconsiderwhenhewantstohireanewemployee.First,hemaylookwithinhisowncompany.
Mr.Brownworkedatabigcompany.Hewenttoworkby【21】.Onedaywhenhewasstandingatthebus-stop,henoticedcarsgo【22】.
Mr.Brownworkedatabigcompany.Hewenttoworkby【21】.Onedaywhenhewasstandingatthebus-stop,henoticedcarsgo【22】.
Mygrandmaisawitnessofallthechanges.She______herefornearlyacentury.
随机试题
与端铣相比,周铣能一次切除较大的铣削层深度。
该患者应首先进行哪项检查肺部X线片示左上肺有散在钙化灶,血沉90mm/h,这时初步诊断是
以下药物可用于乙型肝炎治疗的有()。
【背景资料】某项目施工时发生了因混凝土振捣不密实造成的漏筋质量缺陷,施工单位会同监理单位对现场进行勘察后,施工单位填写了《建筑工程质量事故调(勘)查记录》表,见表1。注:该项目无任何分包项目表1建设工程质量事故调(勘)查记录(摘录)
下列储蓄不征收利息税的有()。
强调心理学不应该以意识作为主要研究对象的学派是()
数据库系统运行的基本工作单位是事务。事务通常以BEGIN TRANSACTION语句开始,以COMMIT或ROLLBACK语句结束。COMMIT表示(25), ROLLBACK表示(26)。从终端用户的角度看,事务是一个(27)。在数据库的并发控制中,事务
假定有一个菜单项,名称为MenuItem,为了在运行时使该菜单项失效(变灰),应使用的语句为______。
Fromthecontext,weknowthat"attributes"(Para.1)meansWhichofthefollowingdoesNOTpresentatruepictureofAmerican
A、forhimtocondemnBushadministrationforitsbadpolicyB、forhimtodeveloparightguidelineforC、forhimtohelphiswif
最新回复
(
0
)