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  3. Jobs’ genius for creating products and his marketing talent have long been hailed. All of that comes through in Becoming Steve J

Jobs’ genius for creating products and his marketing talent have long been hailed. All of that comes through in Becoming Steve J

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问题     Jobs’ genius for creating products and his marketing talent have long been hailed. All of that comes through in Becoming Steve Jobs, Schlender’ s and Tetzeli’ s new book.
    They contend that Jobs was a far more complex and interesting man than the half-genius / half-jerk stereotype, and a good part of their book is an attempt to craft a more rounded portrait. What makes their book important is that they also contend—persuasively, I believe—that, the stereotype notwithstanding, he was not the same man in his prime that he had been at the beginning of his career. The inexperienced, impulsive, arrogant youth who co-founded Apple was very different from the mature and thoughtful man who returned to his struggling creation and turned it into a company that made breathtaking products while becoming the dominant technology company of our time. Had he not changed, they write, he would not have succeeded.
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答案 乔布斯创造产品的天才以及营销天赋长期以来受到赞许。所有这些都在施伦德和特策利的新书《成为乔布斯》中得到了表达。 两人认为，乔布斯远非半是天才半是混蛋的惯常形象，而是一个更复杂而有趣的人。两人的书中用了很多笔墨尝试勾画出一幅更全面的形象。他们的书之所以重要，还在于他们也提出，尽管形成了刻板印象，但巅峰时期的乔布斯和事业刚开始时的乔布斯并不是同一个人——在我看来他们的论述很有说服力。共同创立苹果的那个稚嫩、鲁莽、傲慢的年轻人，与危难之时回归苹果的那个成熟、深思熟虑的男人之间，有很大的不同。他回到自己缔造的苹果公司之后，将它转变成了一家能够造出令人叹为观止的产品的企业，这家公司已经成为我们这个时代主导的科技企业。他们写道，如果他没有转变，可能就不会成功。
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