首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、It should be sold at a reasonable price. B、Its articles should be short and inspiring. C、It should be published in the world’
A、It should be sold at a reasonable price. B、Its articles should be short and inspiring. C、It should be published in the world’
admin
2019-03-08
41
问题
[22-1] Shortly after he took over the Reader’s Digest Association in 1984, George Grune unlocked the company’s boardroom and announced that the room was now open to the employees. It was a symbolic act, indicating that under Grune’s leadership, Reader’s Digest was going to be different. True to his words, Grune has shaken up the culture here. [22-2] To get an idea of the culture we are talking about, considered the boardroom Grune opened up, it has artworks that any museum in the world would want to collect, paintings by many world-famous artists like Monet and Picasso. Its headquarters houses some 3,000 works of art. The main building is topped with a Georgian Tower with four sculptures of the mythical winged horse, the magazine’s corporate logo. It sits on 127 acres of well-trimmed lawns. The editors’ office used to be occupied by founder Dewitt Wallace, who along with his wife, Lila Acheson Wallace, launched Reader’s Digest in 1922 with condensed articles from other publications. It has become the world’s most widely-read magazine, selling 28 million copies each month in 17 languages and 41 different editions. [23] The Wallaces, both children of church ministers, had clearly defined formula for their little magazine. As Reader’s Digest was originally subtitled, articles were to be short, readable and uplifting. Subjects were picked to inspire or entertain. The Wallaces didn’t accept advertising in the US edition until 1955. And even then they didn’t allow any ads for cigarettes, liquor or drugs. The Wallaces also had a clear sense of the kind of workplace they wanted. [24] It started as a mama and papa operation and the childless Wallaces always considered employees to be part of their family. Employees still tell stories of how the Wallaces would take care of the employees who had met with misfortunes and they showered their employees with unusual benefits, like a turkey on Thanksgiving and Fridays off in May. This cozy workplace no longer exists here. [25] The Wallaces both died in their 90s in the early 1980s. George Grune, a former ad salesman who joined the Reader’s Digest in 1960 has his eye focused on the bottom line. In a few short years, he turned the magazine on its head. He laid off several hundred workers, especially hard hit where the blue- and pink-color departments such as subscription fulfillment.
Questions 22 to 25 are based on the recording you have just heard.
22.What did George Grune do in 1984?
23.How did the Wallaces define the formula for Reader’s Digest?
24.What do we learn about the founder of Reader’s Digest, Dewitt Wallace?
25.What change took place in Reader’s Digest after the Wallaces’ death?
选项
A、It should be sold at a reasonable price.
B、Its articles should be short and inspiring.
C、It should be published in the world’ s leading languages.
D、Its articles should entertain blue- and pink-collar workers.
答案
B
解析
浏览四个选项,根据选项中出现的reasonable price,articles,published,entertain等词可以推测,该题应该和该杂志公司采取的措施有关,可能涉及杂志的目标读者群、文章内容规定等。题干问的是华莱士夫妇对《读者文摘》的模式做出了什么规定。讲座中间提到,华莱士夫妇都是牧师的孩子,他们为杂志确定了明确的模式。《读者文摘》的文章短小精悍,可读性强,令人振奋,故答案为B(杂志文章应该短小精悍,有启发性)。A项(杂志售价应合理)讲座中未提及,故排除。讲座提到,《读者文摘》已成为世界上阅读最广泛的杂志,每月销售2800万份,以17种语言和41种不同版本发行,并不是局限于主流语言比如英语等,故排除C项(杂志应该以国际主流语言发行出版)。讲座中说,杂志旨在启发和娱乐读者,并没有规定特定读者群,故排除D项(杂志文章应该面向蓝领和粉领工人)。
转载请注明原文地址:https://kaotiyun.com/show/VaH7777K
0
大学英语六级
相关试题推荐
农名工(migrantworkers)指在城市中从事非农业工作的业户口(agricultural-registeredresidence)工人。2013年中国的农民工总数达到2.63亿,他们主要就职于建筑业、第三产业和劳动力密集型产业(laborin
Mostofusareacutelyawareofhowmuchmobiledataweconsumeonourphonesandtablets.That’sbecauseAmericansarelargely
A、Heartdiseasecausedbyhighbloodpressure.B、Healthproblemsassociatedwithpollution.C、Leadingriskfactorsforheartdis
A、It’sentirelythefaultofEurope’sleaders.B、It’sentirelythefaultoftheUSpoliticians.C、It’snotentirelythefaultof
A、Itcanbecontrolledremotely.B、Ittakesmuchroomofacar.C、Ithassomemeritsanddrawbacks.D、Itisratherexpensive.A在
A、Becausetheywantedtobeclosertothegovernment.B、BecauseTokyowasthehistoricalcommercialcapital.C、Becausethepopul
TheancientGreeksdevelopedbasicmemorysystemscalledMnemonics.Thename【B1】______theirGoddessofMemory,Mnemosene.Inthe
A、WhenpaintingtheconcerthallofBruges.B、WhenvacationinginanItaliancoastalcity.C、Whentakingpicturesforaconcert
ThePublicHealthCrisisHidinginOurFood[A]Ifyouhavehighbloodpressure,you’reingoodcompany.Hypertension(高血压)affl
A、Thenarrativespiralstowardsthehiddentruth.B、Thenarrativedirectlyrevealsthetruth.C、Thenarratorisoftenathird-pe
随机试题
A、Hechangedhisjob.B、Hechangedhisapartment.C、Hehadagoodlandlady.D、Heisawayonbusiness.A对话中,男士说他曾经也像女士一样开几个小时车去工作
吸光光度法灵敏度高,适用于微量组分的测量。()
Mostyoungpeopleenjoyphysicalactivities,walking,cycling,football,ormountaineering.Thesewhohaveapassion【21】clim
矿产勘探人员观察发现,不同颜色和形状的矿物结晶体虽然有各自不同的名称和表象,但可能是化学组成相同的物质在不同的物理化学条件下结晶成不同结构的晶体,而且一般都有着不同的物理特征。所以说,不同的矿物种类可以有相同的化学成分。以下选项最能支持上述论断的是(
小学教师需要具备哪些综合素质?
“匈奴未灭,何以为家”是西汉名将()的名言。
发明专利在我国受保护的期限是()。
甲、乙、丙共谋抢劫一杂货店,在去踩点的途中,遇到他们的朋友丁,于是邀丁一起干。丁拒绝,甲说不干就算了,现在陪我们一起去看看。在察看该路边店时,丁告诫甲、乙、丙店在路边,进去时行动要快,路边有公用电话,要防止报警,还随手扯断了电话线,尔后四人离去。当晚,甲、
【F1】Withapresidentialcampaign,healthcareandtheguncontroldebateinthenewsthesedays,onecan’thelpgettingsuckedi
(字处理题)书娟是海明公司的前台文秘,她的主要工作是管理各种档案,为总经理起草各种文件。新年将至,公司定于2013年2月5日下午2:00.在中关村海龙大厦办公大楼五层多功能厅举办一个联谊会。重要客人名录保存在名为“重要客户名录.docx”的Word文档中,
最新回复
(
0
)