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  3. The market investigation is indispensable to sales promotion. They are closely related as the lips and teeth, so to speak. What

The market investigation is indispensable to sales promotion. They are closely related as the lips and teeth, so to speak. What

admin2011-03-01  57
问题    The market investigation is indispensable to sales promotion. They are closely related as the lips and teeth, so to speak. What you produce is for sale on the market. It would be impossible to succeed in selling a product without first investigating the market.
   In the international market, goods on sale coming from different countries and suppliers are always facing keen competition. Under such circumstances, they will try everything possible to familiarize themselves with the market conditions. In making investigations, we ought to get information about what similar items the competitors ale offering on the market, what prices they are quoting, what features their products have, who are their regular customers, etc. Then, how can we obtain such information? There are many channels that we can make use of in doing this sort of work. The commercial counselor’s offices of our embassies stationed abroad can help us in making market investigations. Nowadays, our import and export corporations send their trade groups abroad every now and then. One of their purposes is to make market surveys on the spot.
   Certainly, face-to-face talks with foreign businessmen are also important channels to get market information. The Chinese Export Commodities Fairs and some other fairs of similar nature as well as visits of foreign businessmen provide us with such opportunities. Of course, there are some other ways of making market investigations.
Making market investigation is very important because ______.
选项 A、in market, goods on sale are numerous
B、every producer is facing keen competition
C、it can greatly promote sales
D、all of the above
答案D
解析 根据文章第二段的内容，进行市场调查之所以重要是因为在市场上商品种类很多，每个生产者都面临着激烈的竞争而进行市场调查能使自己熟悉市场从而打开销路。只有将A，B，C合起来才是市场调查重要的全部理由。所以只能选D。
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