首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Communication with Customers Online Until the late 1940s, when television began finding its way into American homes, compani
Communication with Customers Online Until the late 1940s, when television began finding its way into American homes, compani
admin
2011-01-05
87
问题
Communication with Customers Online
Until the late 1940s, when television began finding its way into American homes, companies relied mainly on print and radio to promote their products and services. The advent (出现) of television brought about a revolution in promoting products and services. Between 1949 and 1951 , advertising on television grew 960 percent. Today the Internet is once again transforming promotion. By going online, companies can communicate instantly and directly with prospective customers. Promotion on the World Wide Web includes advertising, sponsorships and sales promotions like contests and coupons. In 1996, world wide web advertising revenues reached $ 300 million.
Effective online marketers do not merely transfer hard-copy ads(平面广告) to cyberspace. Successful sites blend promotional and non-promotional information, indirectly delivering the advertising messages. To encourage visitors to their sites and to create and cultivate customers’ loyalty, companies change information frequently and provide many opportunities for interaction.
One of the best online promotion web sites is the Ragu Web site. Here visitors can find thirty six pasta recipes, take Italian lessons, and view an Italian film festival. But they will find no traditional ads. So subtle is the mix of product and promotion that visitors hardly know an advertising message has been delivered. SEGA of America, maker of computer games and hardware, uses its Web site for a variety of different promotions, such as introducing new game characters to the public and supplying Web surfers the opportunity to down load games. Sega’ s home page averages 250, 000 visitors a day. To heighten interest in the site, SEGA bought an advertising banner on Netscape, thereby increasing site visits by 15 percent. Online participants in Quaker Oats’ Gatorade promotion received a free T-shirt in exchange for answering a few questions. Quaker Oats reports that the online promotion created product loyalty and helped the company know its customers better.
Now, to target specific Internet users, an increasing number of companies are using "push" technology which automatically delivers customized (按客户要求制造的) news and other information to users’ computers when they log onto the Internet. Although organizations like Nielsen Media Research are developing technologies to enhance audience measurement and tracking, it remains difficult to assess how many times the same person looks at an ad and who that person is. Although online promotions can be glamorous and sophisticated, they are not perfect. For a well-designed marketing mix, industry experts advise companies to use the Internet as a supplement to other advertising media.
Besides pasta recipes, the Ragu Web also sells 36 kinds of pasta.
选项
A、Right
B、Wrong
C、Not mentioned
答案
C
解析
文章没有谈到这方面的信息。文章在第三段中提到通过瑞谷网,人们能看到36种意大利面的制作方法,但并不没有提到是否可以购买36种意大利面。
转载请注明原文地址:https://kaotiyun.com/show/VnQd777K
本试题收录于:
职称英语理工类C级题库职称英语分类
0
职称英语理工类C级
职称英语
相关试题推荐
SleepLetsBrainFileMemoriesTosleep.Perchancetofile?FindingspublishedonlinethisweekbytheProceedingsoftheNa
TheFirstFourMinutesWhendopeopledecidewhetherornottheywanttobecomefriends?Duringtheirfirstfourminutestog
NewChangesinAmericanLifeOnceitwaspossibletodefinemaleandfemaleroleseasilybythedivisionoflabor.Menworke
NewChangesinAmericanLifeOnceitwaspossibletodefinemaleandfemaleroleseasilybythedivisionoflabor.Menworke
Becauseheadachesareapartofalmostallofourlives,peoplewithchronicheadachessometimesdon’trealizethattheymaynee
Hewasalittlelightheadedsincehejustcaughtacold.
IntheAmericanfamilythehusbandandwifeusuallyshareimportantdecisionmaking.Whenthechildrenareoldenough,theytake
Sheomittedtomentionthattheywerestayingthenight.
WillWeTakeVacationinSpaces?WhenMikeKellyfirstsetouttobuildhisownprivatespace-ferryservice,hefiguredhis
Ididn’thelphim.Iwouldhavehoweverdidn’thavethemoney.
随机试题
与肝素合用时应注意监测出血与凝血功能的药物是
“哲学家们只是用不同的方式解释世界,问题在于改变世界”的提出者是()
患儿男性,11岁。患儿入院前半年无明显诱因饮水5~6L/d,喜饮凉水,尿量为4~6L/d。查体:血压110/70mmHg,身高148cm,体重34kg。外生殖器睾丸体积4ml。实验室检查:血钠145mmol/L,氯110~117mmol/L,血钾3.58m
甲盗割正在使用中的铁路专用电话线,在构成犯罪的情况下,对甲应按照下列哪一选项处理?
混凝土的抗压强度以三个试件的平均值为测量值,如任一个测值与中值差超出中值15%时,则该组试验无效。
两台泵单独工作时的扬程为h1、h2,其他条件不变;若两机串联运行,则总扬程H为()。
背景资料某住宅楼是一幢地上6层地下1层的砖混结构住宅,总建筑面积3200m2.在现浇顶层一间屋面的混凝土施工过程中出现坍塌事故,坍塌物将与垂直对应的下面各层预应力空心板依次砸穿,10名施工人员与4辆手推车、模板及支架、混凝土一起落入地下室,造成2人死亡、
甲向乙借款l0万元,丙和丁在该借款合同的保证人栏内分别签名。合同未约定保证方式。借款期限届满,甲无力偿还债务。下列说法正确的有()。
In1636Rembrandtbegantodepictquieter,morecontemplativesceneswithanewwarmthincolor.
Itisoftenclaimedthatnuclearenergyissomethingwecannotdowithout.Weliveinaconsumersociety(1)______thereisane
最新回复
(
0
)