首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Newspapers are becoming more balanced businesses, with a healthier mix of revenues from readers and advertisers. American papers
Newspapers are becoming more balanced businesses, with a healthier mix of revenues from readers and advertisers. American papers
admin
2015-07-13
44
问题
Newspapers are becoming more balanced businesses, with a healthier mix of revenues from readers and advertisers. American papers have long been highly unusual in their reliance on ads. Fully 87% of their revenues came from advertising in 2008, according to the OECD.In Japan the proportion is 35%. Not surprisingly, Japanese newspapers are much more stable.
The whirlwind that swept through newsrooms harmed everybody, but much of the damage has been concentrated in areas where newspapers are least distinctive. Car and film reviewers have gone. So have science and general business reporters. Foreign bureaus have been savagely pruned. Newspapers are less complete as a result. But completeness is no longer a virtue in the newspaper business. Just look at the fate of Otis Chandler’s creation.
Thanks to family connections, Chandler ended up in control of the Los Angeles Times in 1960. The paper he inherited was parochial and conservative, reflecting the city it served. Chandler abandoned the anti-union dogma and set about building a west-coast rival to the New York Times. His paper was heavy on foreign news and serious, objective reporting. The result was hugely impressive—but not, as it turned out, suited to the internet era. In the past few years the paper has suffered repeated staff cuts. In 2007 it was acquired by a property magnate and in 2008 filed for bankruptcy protection.
The problem with such newspapers is that, although they do much that is excellent, they do little that is distinctive enough for people to pay for it. The Los Angeles Times’ foreign reporting is extremely good. But it is hard to argue that it is better than the stuff supplied by the New York Times or foreign papers. Similarly, it has never been clear why each major newspaper needs its own car reviewer: a Corolla is a Corolla, whether it is driven in Albuquerque or Atlanta, Papers should concentrate on what they do best, which means, in many cases, local news and sport. If the rest is bought in from wire services or national organizations, readers are unlikely to complain—as long as there is enough competition between those larger providers to keep up standards. Specialization generally means higher quality.
It is grim to forecast still more writers losing their jobs. But whether newspapers are thrown onto doorsteps or distributed digitally, they need to deliver something that is distinctive. New technologies like Apple’s iPad only make this more true. The mere acquisition of a smooth block of metal and glass does not magically persuade people that they should start paying for news. They will pay for news if they think it has value. Newspapers need to focus relentlessly on that.
The author would most likely agree that_____.
选项
A、newspaper industry will disappear soon
B、newspapers should strive to attract people
C、no more writers would lose their jobs in future
D、technology helps newspaper attract more readers
答案
B
解析
推理判断题。文章最后两句作者说,人们只有在觉得新闻有价值时才会付钱购买,报纸应该注重这一点。换句话说,报纸应该专注于为读者提供人们愿意付钱购买的新闻,也就是,报业需要想办法吸引人。所以B项正确。
转载请注明原文地址:https://kaotiyun.com/show/Vv74777K
0
考研英语一
相关试题推荐
Thedifferencesinlivingstandardsaroundtheworldarevast.In1993,theaverageAmericanhadanincomeofabout$25,000.In
TheAmericaneconomyisgrowing,accordingtothemostrecentstatistics,atthehighrateof7%,andisinthemiddleofthel
TheAmericaneconomyisgrowing,accordingtothemostrecentstatistics,atthehighrateof7%,andisinthemiddleofthel
TheAmericaneconomyisgrowing,accordingtothemostrecentstatistics,atthehighrateof7%,andisinthemiddleofthel
YouwillgiveaspeechattheopeningceremonyoftheCulturalExchangeFestivaljointlyheldbyanAmericanuniversityandyour
Successfulbusinessestendtocontinueimplementingtheideasthatmadethemsuccessful.Butinarapidlychangingworld,ideas
随机试题
甲股份有限公司为境内上市公司(以下简称“甲公司”),所得税税率为25%,采用资产负债表债务法核算所得税.按净利润的10%计提法定盈余公积。该公司2013年起有关资料如下。 (1)甲公司采用计划成本法进行材料日常核算。2013年1月1日,原材料账户借方余
对于经营营业税应税项目的个体工商户及其他有经营行为的个人,营业税规定了起征点。()(1999年)
核算国内生产总值时,通常采用的方法有()。
且吾不以一眚掩大德。眚:
王某被判处有期徒刑2年,后被批准暂予监外执行,人民检察院认为此暂予监外执行不当的,应当采取什么措施?()
全国优秀工程咨询单位成果奖评奖原则,不包括()
定期的减免和一次性减免,通常属于下列减免税的哪一种?()
以营利为目的而成立的组织,其首要目的是()。
晨光社区有几十位高龄独居老人,他们常向居委会反映生活中的困难。居委会为此策划了服务项目并筹集了项目经费,社区工作者小吴详细了解了老人的身体状况和生活需求,为每个人建立了健康档案。小吴联系了社区周边的餐馆为老人送餐。现在每天有专人把饭菜送到老人家里,解决了他
InGeorgeOrwell’sAnimalFarmthemightycart-horse,Boxer,inspirestheotheranimalswithhisheroiccryof"Iwillworkhard
最新回复
(
0
)