Everything will be favorable for automakers, if they keep on progressing.

Automakers have enjoyed an unequaled run of success in the United States because of pent-up consumer demand, cheap gas prices and low interest rates. But manufacturers must continue updating their vehicles and improving technology to keep the good times rolling.

Ian Paul is explaining why virtual reality is so important to his company. Facing aggressive competition from free, ad-supported rivals, he believes VR can help him win over customers willing to pay a premium for an immersive, engaging experience.