2. 外语
  3. The purchase process is initiated when a consumer becomes aware of a need. This awareness may stem from an internal source such

The purchase process is initiated when a consumer becomes aware of a need. This awareness may stem from an internal source such

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问题    The purchase process is initiated when a consumer becomes aware of a need. This awareness may stem from an internal source such as starvation or an external source such as TV commercials or promotions. Awareness of such a need motivates the consumer to search for information about options with which to fulfill the need. This information is readily available from varied sources. Once alternatives have been identified through these sources, consumers start to weigh one option against another, paying particular attention to those attributes they consider vital. To attract more regular customers, many companies continue to communicate with their customers after a purchase in an effort to influence post-purchase satisfaction and behavior.
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答案 当消费者意识到需要什么东西时，就开始购物了。这种需求意识可能有内因，如饥饿，也可能有外因，如电视广告或促销。意识到这种需求促使消费者搜寻信息，以便做出选择来满足自己的需求。这种信息有不同的源头，因此很容易得到。一旦通过这些信息源确定了可供挑选的商品，消费者开始货比三家，特别在意自己认为至关重要的特点。为了吸引回头客，许多公司在售后继续与顾客保持联系，目的是对售后满意度和购物行为产生影响。
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