首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Mass production, the defining characteristic of the Second Wave economy, becomes increasingly obsolete as firms install informat
Mass production, the defining characteristic of the Second Wave economy, becomes increasingly obsolete as firms install informat
admin
2013-06-10
45
问题
Mass production, the defining characteristic of the Second Wave economy, becomes increasingly obsolete as firms install information intensive, often robotized manufacturing systems capable of endless cheap variation, even customization. The revolutionary result is, in effect, the demassification of mass production.
The shift toward smart flex techs promotes diversity and feeds consumer choice to the point that a Wal-Mart store can offer the buyer nearly 110,000 products in various types, sizes, models and colors to choose among. But Wal-Mart is a mass merchandiser. Increasingly, the mass market itself is breaking up into differentiated niches as customer needs diverge and better information makes it possible for businesses to identify and serve micro markets.
Specialty stores, boutiques, superstores, TV home-shopping systems, computer based buying, direct mail and other systems provide a growing diversity of channels through which producers can distribute their wares to customers in an increasingly demassified marketplace. When we wrote Future Shock in the late 1960s, visionary marketers began talking about "market segmentation". Today they no longer focus on " segments" but on " particles "—family units and even single individuals. Meanwhile, advertising is targeted at smaller and smaller market segments reached through increasingly demassified media.
The dramatic breakup of mass audiences is underscored by the crisis of the once great TV networks, ABC, CBS, and NBC, at a time when Tele-Communications, Inc. of Denver, announces a fiber optic network capable of providing viewers with five hundred interactive channels of television. Such systems mean that sellers will be able to target buyers with even greater precision. The simultaneous demassification of production, distribution and communication revolutionizes the economy and shifts it from homogeneity toward extreme heterogeneity.
The word "niches" in this context in Paragraph 2 means______.
选项
A、proper positions
B、various parts
C、holy recesses
D、small stores
答案
D
解析
本题考查考生根据上下文内容对词汇语义的理解能力。从上下文可猜出niches是小商场,小商店的意思,因为它是由大市场(mass market。)分裂(break up)而形成的。因此选项D为正确答案。
转载请注明原文地址:https://kaotiyun.com/show/Vyd4777K
0
考研英语一
相关试题推荐
Whatthewisemansaidsuggeststhat______.Comparedwiththoseinsmalltowns,peopleinlargecitieshave______.
Intheeyesoftheauthor,conventionalopiniononthestrategicimportanceoftheGulfoilisItisgenerallybelievedthatoi
Theauthor’spresentationofAtlanta’scar-dependenceismeantItseemsthatthebestsolutiontothetrafficprobleminAtlant
TheauthorassertsthatremedyingtheearthatmospherewilldependuponothermeasuresthanAccordingtothetext,whatencoura
ThestoryofJ.B.S.HaldaneismentionedinthetextAccordingthetheoryofkinselection,humanstendtoactaltruistically
Whatcanbeinferredfromthesentence"Sometimeslifegetstobetoomuch"(Sentence4,Paragraph3)?Thebesttitleforthep
DifferentgenerationsofAmericansmaybebestdividedwithregardtoFromthetextwelearnthatthe’68Warwasbestcharacte
Feelinganxious?Yourmoodmayactuallychangehowyourdinnertastes,makingthebitterandsaltyflavorsrecede,accordingto
随机试题
特异性感染为( )
手三阳经在躯干部的分布是()
()只需要具有新颖性,即可申请专利。
前人民检察院书记员姜某于1996年经律师资格考试合格取得律师资格,1997年7月1日辞职到律师事务所实习。依《律师法》的有关规定,姜某在实习期间可以从事哪些业务活动?()
经纪人在从事在建工程抵押活动中应特别把握以下几点()。
咨询工程师在工程项目决策阶段的主要工作包括()。
E建筑工程公司原有从业人员650人,为减员增效,2009年3月将从业人员裁减到350人,质量部、安全部合并为质安部,原安全部的8名专职安全管理人员转入下属二级单位,原安全部的职责转入质安部,具体工作由2人承担。2010年5月,E公司获得某住宅楼工程的承建
政府采购的所有信息都应当在政府采购监督管理部门指定的媒体上及时向礼会公开发布。()
下列关于生成表查询的叙说中,错误的是()。
一间宿舍可住多个学生,则实体宿舍和学生之间的联系是()。
最新回复
(
0
)