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  3. The Management of Change Today, change is a permanent characteristic of business activity. In some cases it is expected and

The Management of Change Today, change is a permanent characteristic of business activity. In some cases it is expected and

admin2012-01-22  48
问题                      The Management of Change
    Today, change is a permanent characteristic of business activity. In some cases it is expected and planned for. In others it is not. Some changes may be impossible to forecast and therefore pose the greatest danger. The effect will be heightened when the factors driving change fall beyond the control of the business. New consumer tastes, the rise of competitors, new legislation and economic fluctuations are all examples of this.
    People bring about change,  but they are also the most important barrier to its success. Individuals may resist change to protect pay, for example. It often takes time for workers to adapt. and if payment is based on output, they may, to begin with, earn less. They may also, since change can endanger a person’s authority,  regard change as a threat to their status. In addition, the wish to maintain group membership can be strong, and workers may resist change because they are worried about what others may think if they do not.
    There are two key ways in which managers can help individuals overcome their natural resistance to change. The first is to involve those affected at every stage of the process so they understand why a new approach is necessary and have an interest in its success. To achieve this, when a decision is to be made, a proposal should pass between all employees who have an interest in the outcome. They are then asked to comment on the idea: in this way agreement about the best way forward gradually emerges and a final plan can be developed.
    Of course, this is much less useful if rapid change is needed in response to a crisis. An alternative is to keep all those people affected by a change informed of what is happening at each stage of the process. Make sure everyone is aware of the options available. Many of the difficulties caused by a new situation are the result of fear of the unknown, but by informing those involved, some of the uncertainty can be removed.
    When change is actually introduced, the process must be controlled. The final outcome of the programme should be the situation that was identified as ’where we want to be’ in the initial planning phase. Targets should be set for each stage to ensure that progress is focused and does not slow down. It is essential that each target is measurable and that people recognise what is involved. If the outcome of each stage is well defined, action can be taken if the process shows any sign of moving out of control.
    One individual experienced at managing change is Martin Chambers, CEO of a North American computer firm. He says,  "The secret is to build an organisation that isn’t afraid to make changes while it’s still on top, when it’s not a matter of survival, " He also encourages his management team to learn  from competitors. "It’s important to understand how the market works, to know what products are available, and to always be thinking ahead." His approach signals that failure to constantly adapt to market conditions is why companies fall from positions of market dominance.  
Why does the author say employees should be included in decisions about change?
选项 A、Staff may have better proposals than the one being considered.
B、Possible problems can be identified by including a range of staff.
C、The benefits of change become much clearer when all staff is involved.
D、Staff is less likely to oppose change when they have a personal investment in it.
答案A
解析 题目意为：“为什么作者说员工应当参与到变革的决策中来?”文中第三段指出：让员工对变革不产生抗拒的办法之一就是让员工参与到这个过程之中，让他们明白为什么需要新的方式，从而希望变革取得成功。这就需要在做决定时，所有关心变革结果的员工都要听取一下提案。接下来指出“They are then asked to comment on the idea; in this way agreement about the best way forward gradually emerges and a final plan can be developed.”即：他们都要对提案中的想法发表评论，这样可以逐渐得出大家都认同的最好的办法，最终制定出一个计划来。因此A项“员工可能会有更好的提议”与文中意思相符。
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