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  3. Massive changes in all of the world’s deeply cherished sporting habits are underway. Whether it’s one of London’s parks full of

Massive changes in all of the world’s deeply cherished sporting habits are underway. Whether it’s one of London’s parks full of

admin2022-06-29  68
问题     Massive changes in all of the world’s deeply cherished sporting habits are underway. Whether it’s one of London’s parks full of people playing Softball, and Russians taking up rugby or the Super Bowl rivaling the British Football Final as a televised spectator event in Britain, the patterns of players and spectators are changing beyond recognition. We are witnessing a globalization of our sporting culture.
    That annual bicycle race, the Tour de France, much loved by the French is a good case in point. Just a few years back it was a strictly continental affair with France, Belgium and Holland, Spain and Italy taking part. But in recent years it has been dominated by Colombian mountain climbers, and American and Irish riders.
    The people who really matter welcome the shift toward globalization. Peugeot, Michelin and Panasonic are multi-national corporations that want worldwide returns for the millions they invest in teams. So it does them literally a world of good to see this unofficial world championship become just that.
    This is undoubtedly an economic-based revolution we are witnessing here, one made possible by communications technology, but made to happen because of marketing considerations. Sell the game and you can sell Cola or Budweiser as well.
    The skillful way in which American football has been sold to Europe is a good example of how all sports will develop. The aim of course is not really to spread the sport for its own sake, but to increase the number of people interested in the major money-making events. The economics of the Superbowl are already astronomical. With seats at 125 dollars, gate receipts alone were a staggering 10,000,00. The most important statistic of the day, however, was the 100,000,000 in TV advertising fees. Imagine how much that becomes when the eyes of the world are watching.
    So it came as a terrible shock, but not really a surprise, to learn that some people are now suggesting that soccer change from being a game of two 45-minute halves, to one of four 25-minute quarters. The idea is unashamedly to capture more advertising revenue, without giving any thought for the integrity of a sport which relies for its essence on the flowing nature of the action.
    Moreover, as sports expand into world markets, and as our choice of sports as consumers also grows, so we will demand to see them played at a higher and higher level. In boxing we have already seen numerous, dubious world title categories because people will not pay to see anything less than a "World Title" fight, and this means that the title fights have to be held in different countries around the world!
Globalization of sporting culture means that________.
选项 A、more people are taking up sports
B、traditional sports are getting popular
C、many local sports are becoming international
D、foreigners are more interested in local sports
答案C
解析 本题关键词是globalization of our sporting culture，本题属于词义题，答案线索可以定位到原文第一、二段。原文第二段以环法自行车赛为例，具体说明了体育运动全球化的含义，选项C “many local sports are becoming international”正是对该部分的总结概括，所以为正确选项。选项A“更多的人开始从事体育运动”，原文未提及，属于无中生有。选项B“传统的体育运动开始流行”，含义模糊，文中强调的是在世界范围内流行，而选项B没有提及是否是全球范围内的流行。选项D“外国人更喜欢地方体育运动”是对全文的曲解，原文强调的不是外国人更喜欢吸收其他地区的运动文化，而是强调地区性的体育运动文化正慢慢走向世界的一个过程，因此该选项属于正反混淆。第一段：体育文化正在向全球化方向发展。
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