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  3. Task 10 Relocating to New Premises The company you work for is growing rapidly and the Managing Director believes that new premi

Task 10 Relocating to New Premises The company you work for is growing rapidly and the Managing Director believes that new premi

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问题 Task 10 Relocating to New Premises
The company you work for is growing rapidly and the Managing Director believes that new premises are required. You are part of the team that has been asked to make recommendations about the proposal.
Discuss, and decide together:
What other reasons might there be for relocating a company? (Why?)  
选项
答案Suggested answers: Candidate A: Well, we keep hearing all about the globalization of markets and supply chains and sons, but why has global sourcing suddenly become so widespread? I think globalization might be a reason for relocating a company. Candidate B: Well, I think there are several factors, really. I mean, as companies expand internationally their outlook becomes increasingly global. What’s more, hyper-eompetitive domestic markets have driven companies to look further a field in their search for competitive advantage. Candidate C: High technology might be an important factor involved in relocation. Rapid advances in IT and telecom have accelerated relocation process. That’s been the real catalyst for change. Candidate D: I believe the profit margin might be the main reason for relocating a company. A good location may allow a mediocre business to survive, but a bad location may spell failure for the finest businesses. When you select your location, you need to make your first marketing decision. This requires that you know (1) your product or service, (2) its users (potential customers), and (3) your competitors.
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