首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Advertisement can be thought of "as the means of making known in order to buy or sell goods or services". Advertisement aims to
Advertisement can be thought of "as the means of making known in order to buy or sell goods or services". Advertisement aims to
admin
2013-11-12
50
问题
Advertisement can be thought of "as the means of making known in order to buy or sell goods or services". Advertisement aims to increase people’s awareness and【B1】______interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines【B2】______reach special sections of the market. The cinema and【B3】______radio are useful for local market. Television, although more expensive, can be very【B4】______. Public notices are fairly cheap and more【B5】______in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.
There can be no【B6】______that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up【B7】______by advertisement.
We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to【B8】______the selling price, it is clear that it is the customer who pays for advertisement. However, if large-scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.
It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is【B9】______, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they【B10】______its value to them.
【B5】
选项
答案
permanent
解析
空前的and和more表明,本空应填一与cheap并列的多音节形容词。perma—nent意为“持久的;稳定的”。
转载请注明原文地址:https://kaotiyun.com/show/WO27777K
0
大学英语六级
相关试题推荐
A、Theyarefast-growing.B、Theyarenottrust-worthy.C、Theyareprofitable.D、Theyaresetupbydepartmentstores.B女士说阅读了一篇关于
A、Itislessening.B、Itisgrowing.C、Ithasn’tchanged.D、Itisslowlychanging.B短文开头介绍,在1986年出台了禁止商业捕鲸的政策之后,鲸鱼的死亡数字每年都呈上升趋势,故
A、Toputanadinthenewspaper.B、Torenovatetheapartment.C、Torenttheapartment.D、Toselltheapartment.C女士说广告上说租金是每月525
A、Advertisingispersonal.B、Advertisementsareconvincing.C、Advertisementsareunreliable.D、Advertisementsaremisleading.B细
A、Thelocalgovernments.B、Theirowners’families.C、Advertisements.D、Theaudience.C细节题。在西方国家,政府不给为私人所拥有的大众媒体拨款,可从“They(massm
A、Restaurant.B、Canteen.C、Supermarket.D、Hotel.D四个选项都是地点,据此可推断此题是问地点。此题的关键信息是sendingchampagneandstrawberriestoMYROOM,由此判
Themajorityofpeople______(赞成黄金假期的休假方案).
IfyouliveinacityinNorthAmericaorEurope,youhaveprobablyneverthoughtmuchaboutwater.Wheneveryouneedsome,you
Growingolderisinevitable.However,asyougetold,careinoldagebecomesmoreimportant.Manypeoplewronglybelievethatw
Ofalltheareasoflearningthemostimportantisthedevelopmentofattitudes.Emotionalreactionsaswellaslogicalthought
随机试题
中国人民政治协商会议是中国人民爱国统一战线的组织,是中国共产党领导的多党合作和政治协商的重要机构,也是中国政治生活中发扬社会主义民主的重要形式。人民政协的主题是()
有关原发性肝癌,下列哪项是错误的
替代市场法用于所讨论的物品和劳务不能用市场价格表示时,用()作为确定该物品和劳务价值的依据。
某工程项目施工中,发包人供应的材料经过承包人检验通过后用于工程。后来发现部分工程存在缺陷,原因属于材料质量问题,该部分工程需拆除重建,则()。
下列各项中,有关汇票与支票相互区别的表述中正确的有()。
市场风险中,主要受通货膨胀预期、中央银行的货币政策、经济周期和国际利率水平等的影响的是()。
下列关于债券的票面价值的币种的说法中,不正确的有()。
国家统计局数据显示,2012年我国国内生产总值(GDP)为51.93万亿元,比上年增加4.78万亿元。其中,消费对GDP增长的贡献率为51.8%,投资贡献率为50.4%,净出口贡献率为-2.2%。根据经济学理论——国内生产总值(GDP)可分解为总
ThereispubliclibraryineverytowninBritain.41.______Therearebranchlibraryinmanyvillages.
A、Theynevercamebackhomewithdesireddiamonds.B、Theylostthehard-earneddiamondsontheirwaybackC、Theyweresentenced
最新回复
(
0
)