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  3. Social media can be a powerful communication tool for employees, helping them to collaborate, share ideas and solve problems. Re

Social media can be a powerful communication tool for employees, helping them to collaborate, share ideas and solve problems. Re

admin2022-09-06  10
问题     Social media can be a powerful communication tool for employees, helping them to collaborate, share ideas and solve problems. Research has shown that 82% of employees think social media can improve work relationships and 60% believe it can support decision-making processes. These beliefs contribute to a majority of workers connecting with colleagues on social media, even during work hours.
    Employers typically worry that social media is a productivity killer; more than half of U. S. employers reportedly block access to social media at work. In my research with 277 employees of a healthcare organization I found these concerns to be misguided. Social media doesn’t reduce productivity nearly as much as it kills employee retention.
    In the first part of the study I surveyed the employees about why and how they used platforms like Facebook, Twitter, or Linkedln. Respondents were then asked about their work behaviors, including whether they felt motivated in their jobs and showed initiative at work. I found employees who engage in online social interactions with co-workers through social media blogs tend to be more motivated and come up with innovative ideas. But when employees interact with individuals outside the organization, they are less motivated and show less initiative.
    In the second part of the study I found 76% of employees using social media for work took an interest in other organizations they found on social media. When I examined how respondents expressed openness to new careers and employers, I found that they engaged in some key activities including researching new organizations and making new work connections.
    These findings present a dilemma for managers: employees using social media at work are more engaged and more productive, but they are also more likely to leave your company. Managers should implement solutions that neutralize the retention risk caused by social media.
    They can create social media groups in which employees will be more likely to collaborate and less likely to share withdrawal intentions or discussions about external job opportunities. Managers can also use social media to directly reduce turnover (跳槽) intentions, by recognizing employees’ accomplishments and giving visibility to employees’ success stories.
What does the author suggest managers do to neutralize the retention risk?
选项 A、Give promotions to employees for their accomplishments.
B、Create opportunities for employees to share success stories.
C、Acknowledge employees’ achievements through social media.
D、Encourage employees to increase their visibility on social media.
答案C
解析 细节辨认题。定位句指出，管理者们也可以运用社交媒体通过认可员工的工作成果并分享他们的成功故事的方式直接减少员工跳槽的意图。由此可知，作者建议管理者可以通过社交媒体认可员工的工作成果来降低离职风险，故答案为C)。文中没有提及给员工晋升机会，故排除A)。B)是根据定位句中giving visibility to employees’ success stories设置的干扰项，D)是根据定位句中的个别词汇visibility设置的干扰项，文中是指管理者通过社交媒体分享员工的成功故事，而非让员工自己分享成功故事，也没有提到让员工在社交媒体上增加曝光度，故排除B)和D)。
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