2. 外语
  3. Smartphone Customers Up for Grab About 10 years ago I met an advertising executive in New York who explained the difficulty

Smartphone Customers Up for Grab About 10 years ago I met an advertising executive in New York who explained the difficulty

admin2015-02-17  26
问题                         Smartphone Customers Up for Grab
    About 10 years ago I met an advertising executive in New York who explained the difficulty of advertising a new brand of deodorant(除臭剂)to consumers."Most people never change their deodorant." I remember him saying," They pick one brand when they are young, and stick with it for a long,long time.If it works,why switch?"
   【B1】______Once they have picked a type of phone, whether it’s Apple iOS, Google Android or something else,it’s difficult,and often expensive,to switch.Consumers become comfortable with the interface and design of the phone and the apps they have purchased on that platform.【B2】______
    That is why the race to pull in smartphone buyers is going to be especially severe over the next 18 to 24 months.【B3】______there are still hundreds or millions of mobile phone owners around the world who have yet to move from a standard mobile or feature phone to its smarter, more intelligent big brother：the smartphone.
    Yet the change is happening at a much quicker pace than technology analysts and companies originally theorized.A report issued this week by Nielsen, the market research firm, found that among Americans【B4】______55 percent opted for a smartphone.This is up from 34 percent a year ago.
    At this point,who will lead that market is not up for debate.Android has been growing at a pace no one could have imagined, even Google.The company said this week that it now activates more than 500,000 Android devices each day.
    Mr.Llamas said Apple, which changed the smartphone game in 2007 when it introduced the iPhone, potentially has a ceiling with consumers as its mobile phone is often more expensive than those of its competitors.
    Although millions of customers flock to Apple products for their beauty, simplicity and powerful brand,many can’t afford a new iPhone. This could change【B5】______as some analysts expect."Right now the iPhone only comes in one flavor;it’s not like other Apple products like the iPod where there are several different sizes, shapes and prices," Mr.Llamas said.
    A.Although it may seem that everyone owns a smartphone these days.
    B.If Apple offers a less expensive model of the iPhone later this year.
    C.The same theory can be applied to customers who are making the switch to smartphones today.
    D.Who purchased a new mobile phone in the last three months.
    E.The smartphone race is still raging.
    F.If it works,why switch?
【B5】
选项
答案B
解析 条件句,即如果苹果公司今年晚些时候提供一款价格更为低廉的“iphone”，则情况会有所改变。
转载请注明原文地址:https://kaotiyun.com/show/WYUd777K
本试题收录于： 职称英语综合类A级题库职称英语分类
0

职称英语综合类A级

职称英语

相关试题推荐
随机试题
最新回复(0)