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  3. Recently, many TV programs like " Daddy, Where Are We Heading For?" , " Running Man" , "Chinese Rising Star", "Two Days One Nigh

Recently, many TV programs like " Daddy, Where Are We Heading For?" , " Running Man" , "Chinese Rising Star", "Two Days One Nigh

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问题     Recently, many TV programs like " Daddy, Where Are We Heading For?" , " Running Man" , "Chinese Rising Star", "Two Days One Night", etc. , increasingly draw the audience’s attention and thus cause another round of the worship of idols. But it’s worth mentioning that nearly all these programs imitate the popular TV programs abroad, and some get their copyrights by money. What’s your view on this phenomenon? Write an essay of about 400 words.
    You should supply an appropriate title for your essay.
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答案 The New Atmosphere in TV Media With the society entering the information age, TV media has become a powerful means of market competition. Many new TV programs, like "Daddy, Where Are We Heading For?" , "Running Man" , "Chinese Rising Star" , "Two Days One Night" and so on, lead the new fashion trend. In terms of this, even though some people present the idea that Chinese TV media use too much experience of other countries for reference, I still insist on the point that the rising of new TV programs in China is a good phenomenon and should be encouraged. First of all, the law of nature—survival of the fittest, also applies to the competition among TV stations. The fierce competition urges all the TV stations to make greater efforts to win a wider audience and try their best to possess better position than before. In the process of introducing and learning from foreign TV programs, all the TV stations will have to face up to unprecedented challenges, and among which only the strongest one can sustain innovation and know how to jump from the old management modes to the new ones. Thus, introducing new TV program forms into our country can boost TV industry. Secondly, the emergence of new TV programs helps to improve the audience’s appreciation level. If Chinese TV stations choose to import television shows abroad, these programs must be very successful and could withstand severe market tests. Wonderful programs can catch the audience’s attention and enrich their life, providing people with a wider range of topics, like top stars, fashion trends, popular games and so on. Therefore, the audience will have diverse forms of entertainment thanks to the innovation in TV media field. Finally, the localization of TV programs is a form of innovation and it provides us new opportunities to develop our TV culture. Our Chinese government has been constantly stressing the importance of innovation. We firmly believe that innovation is the soul of a nation’s progress and the invariable force of a country’s prosperity. New TV programs inspire innovation in programming, and propose higher demand for future TV industry. Consequently, for all the reasons above, I hold that the new atmosphere in domestic TV media is quite inspiring. The general public should treat these new TV programs with an open and inclusive perspective, and appreciate the creativity the media workers have displayed.
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