首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
It was supposed to be the new-media election. E-mail, blogging, social networking and tweeting were expected to surge in importa
It was supposed to be the new-media election. E-mail, blogging, social networking and tweeting were expected to surge in importa
admin
2015-05-24
35
问题
It was supposed to be the new-media election. E-mail, blogging, social networking and tweeting were expected to surge in importance and perhaps to decide the race. Something else has happened. Britain’s first television debate, on April 15th, was followed by a ten-point swing to the Liberal Democrats. The debate and its aftermath dominated political news for several days and has transformed the race. It is a triumph for old media.
There were signs even before the debate that new media were not living up to expectations. A survey carried out during the first week in April by the National Endowment for Science, Technology and the Arts (NESTA) found that 79% of Britons could not recall seeing any online electioneering—not even an e-mail. The organization concluded that politicians were failing to take advantage of new media’s huge potential to engage with voters. Perhaps. Or perhaps this is to confuse novelty with importance. For several reasons, traditional media are rather good at delivering political messages.
The first television debate, on ITV, was watched by 9.4m Britons. That works out to 37% of the prime-time audience—better than the share of Americans who watched the first round between John McCain and Barack Obama in 2008. Television is the only technology that can reach so many people in a single day. But others are not far behind. Although their circulation has declined, newspapers still reach large audiences. The Sun, which supports the Conservatives, is read by 8m people each day. Bycomparison, much-touted social media like Twitter are so niche as to be almost invisible.
And old media take up a big proportion of people’s leisure time. Each televised debate lasts for 90 minutes. The average reader spends 40 minutes with his daily newspaper and an hour with the Saturday and Sunday papers. It takes just seconds to read an e-mail or a politician’s tweet. One must make some heroic assumptions about the appeal of digital media to think they influence people as much as traditional outlets.
Unlike the internet, newspapers and television tilt towards the old, with fully 47% of the audience for the first debate being aged 55 or older. Advertisers are less keen to reach the old than the young, which is one reason newspapers are losing money. But an aged audience is precisely what politicians want. The old are much more likely to vote than the young. Of course, the television debates have been circulated through tweets and e-mails, just as they have been dissected by newspapers. New media are handy for firing up committed supporters, too. But when it comes to reaching the voters who matter, the old technologies are still the best.
It is indicated in Paragraph 4 that
选项
A、old media waste people more time than digital media do.
B、digital media are superior to old media in terms of rapidity.
C、digital media are more appealing and interesting than old media.
D、traditional media are more influential than digital media.
答案
D
解析
推理判断题。根据题干定位到第四段。该段先说人们用在旧媒体上的时间远多于新媒体。并在段末说 “宣称……只是一个大胆的假设罢了”,意指旧媒体比新媒体更具影响力。故D项为答案。
转载请注明原文地址:https://kaotiyun.com/show/Wk74777K
0
考研英语一
相关试题推荐
BarackObamainvitedapuzzlinggroupofpeopleintotheWhiteHouseonDecember5th:universitypresidents.Whatevertheymight
Supposeyouhaveafriendwhoisabouttoenteruniversity,andhewantsyoutoadvisehimonwhichsubjecttospecializein—his
[A]Theywhoknownothinglistenmore[B]Womensupportisessential[C]Womenwhocreatepink-collarindustry[D]Women:backbo
Americansaresupposedtobemobileandevenpushy.SaulBellow’sAugieMarchdeclares,"IamanAmerican,..firsttoknock,f
TheChangeofHealthIndustryPatternBackin1979,afatunhealthypropertydeveloper,MelZuckerman,andhisexercise-fana
Singapore’sMathematicsEducationTheMinistryofEducationinSingaporeisreleasinganewbookthismonththatsummarizes
Thenatureofthedream-stateishighlysubjectiveandatrulypersonalexperiencemakingthescientificanalysisofdreamingso
Acidification,warming,thedestructionofcoralreefs:thebiggestproblemsfacingtheseaareasvast,deepandseeminglyintr
Swedenhasalongstandingreputationasanegalitariancountrywithanarrowgendergap.Butanationaldebateaboutgenderequa
GoingonlineisafavoritepastimeformillionsofAmericanchildren.Almost10million(14percent)ofAmerica’s69millionchild
随机试题
妇科手术中剥离过度引起缺血坏死型尿瘘,产生漏尿的时间是
下列关于中药材的说法,正确的是:
女30岁,工人。询问患者"你想什么",患者回答"详细讲就是细菌问题,细菌在我们脑子里有些冲动力,空气不大新鲜,也不奇怪,冻死苍蝇。"男23岁,学生,询问患者几岁,患者回答"二十三,二月初三,三月桃花开,开花结果给猴吃,我是属猴的"
患儿流涕、咳嗽3天后,高热不退,咳嗽喘促,鼻煽,喉中痰声漉漉,张口抬肩,口唇紫绀,舌红苔黄腻。其证候是。
精血转化依靠气的()津液运行依靠气的()
2009年5月2日,甲公司与乙公司签订了货物买卖合同。合同签订后,甲公司于6月5日要求乙公司按合同约定支付预付款,但是乙公司迟迟没有回应。后来由于甲公司货源落空,无法履行合同,双方发生纠纷。乙公司于2009年9月1日向人民法院提起诉讼,要求甲公司交付货物,
下列关于土地增值税的说法,正确的是()。
下列各项不属于质量检验必要性的表现的是()。
决定音调的声音的主要物理性质是()。
某园区网采用OSPF路由协议:参与OSPF的网络地址是169.111.0.0/16,Cisco路由器的正确配置是()。
最新回复
(
0
)