首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Amtrak—the largest railway company in the U.S.—was experiencing a downswing in ridership.【B1】______major concerns to Amtrak and
Amtrak—the largest railway company in the U.S.—was experiencing a downswing in ridership.【B1】______major concerns to Amtrak and
admin
2018-04-27
30
问题
Amtrak—the largest railway company in the U.S.—was experiencing a downswing in ridership.【B1】______major concerns to Amtrak and its advertising agency DDB Needham, were the long-distance western routes 【B2】______ ridership had been declining【B3】______.
At one time, trains were the only practical way to 【B4】______ the vast areas of the west. Trains were faster, luxurious, and quite convenient 【B5】______ to other forms of transportation existing at the time. However, times change and the automobile became America’ s standard of convenience. Also, air travel had easily【B6】______itself as the fastest method of traveling great distances.【B7】______, the task for DDB Needham was to【B8】______consumers to consider other aspects of train travel in order to 【B9】______ their attitudes and increase the likelihood that trains would be considered【B10】______travel in the west.
Two portions of the total market were targeted: anxious fliers—those concerned with【B11】______, and travel-lovers—those【B12】______themselves as relaxed, casual, and interested in the travel experience as part of【B13】______vacation. The agency then developed a campaign that focused on travel【B14】______such as freedom, escape, relaxation, and enjoyment of the great western outdoors. It【B15】______experiences gained by using the trains and portrayed western train trips as wonderful adventures.
Advertisements showed pictures of the beautiful scenery that【B16】______be enjoyed along some of the more famous western routes and emphasized the romantic names of some of these trains(Empire Builder, etc.). These ads were strategically placed among【B17】______oriented TV shows and programs involving nature and America in order to most【B18】______reach target audiences. Results were【B19】______. The Empire Builder, which was focused on in one ad. enjoyed a 15 percent【B20】______in profits on its Chicago to Seattle route.
【B20】
选项
A、change
B、loss
C、increase
D、expansion
答案
C
解析
考查名词辨析。根据语境可知,广告的效果是很好的。首先排除loss与change。expansion意为“(领域、范围等的)扩大”,故选C.increase“增长”,在文中表示利润的增长。
转载请注明原文地址:https://kaotiyun.com/show/WvBZ777K
0
考研英语一
相关试题推荐
Writealettertoyourgeneralmanager,Mr.David,tellinghimthatyou’vedecidedtoquitthejobasasecretaryinthecompany
Nocompanylikestobetolditiscontributingtothemoraldeclineofanation.Isthiswhatyouintendedtoaccomplishwithyo
Nocompanylikestobetolditiscontributingtothemoraldeclineofanation.Isthiswhatyouintendedtoaccomplishwithyo
Nocompanylikestobetolditiscontributingtothemoraldeclineofanation.Isthiswhatyouintendedtoaccomplishwithyo
关于宇宙起源的科学发现——1998年英译汉及详解Theywere,byfar,thelargestandmostdistantobjectsthatscientistshadeverdetected:astripof
关于宇宙起源的科学发现——1998年英译汉及详解Theywere,byfar,thelargestandmostdistantobjectsthatscientistshadeverdetected:astripof
关于宇宙起源的科学发现——1998年英译汉及详解Theywere,byfar,thelargestandmostdistantobjectsthatscientistshadeverdetected:astripof
Peekthroughtheinspectionwindowsofthenearly100three-dimensional(3D)printersquietlymakingthingsatRedEye,acompany
Peekthroughtheinspectionwindowsofthenearly100three-dimensional(3D)printersquietlymakingthingsatRedEye,acompany
随机试题
关于联营体投标和分包商投标的表述中,不正确的是()。
电气设备的外壳防护等级用“IP+数字+数字”表示。下列对标志含义的解释中,正确的是()。
根据《汽车库、修车库、停车场设计防火规范》,修车库车位数大于5辆小于等于15辆或总建筑面积大于1000m2小于等于3000m2的修车库为()。
近年来国内彩电的需求曲线有向左平移趋势,你认为可能的原因是()。
也许有一天,人类能到毗邻行星进行自由探险,使用大功率望远镜认识我们周围的星球;总有一天,我们也将切实探索地球上大洋深处的每一寸土地,以及________的原始森林,却很可能永远无法到地球中心去旅行。由于温度极高、压力极大,地球内部很可能永久性地成为人类无法
我国的三家政策性银行是:
“牧月起义”
关于法律体系和法律渊源,下列说法错误的有
Their______buildingislocatednexttothepark,soitisveryconvenientforthemtohaveawalkaftersupper.
在我们所能体会到的不愉快的情感之中,排在第一位的可能就是恐惧。但是恐惧并不只是一种生理上的不愉快,它会阻止我们追求生命中非常重要的事情。不过我们是有办法摆脱恐惧的。克服恐惧的一个方法就是让自己去做使我们感到恐惧的事情,这样我们才会有更多的机会认识到,事实上
最新回复
(
0
)