首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、To launch a campaign in all the specialist medical journals. B、To offer to return the purchase price if the customers are not
A、To launch a campaign in all the specialist medical journals. B、To offer to return the purchase price if the customers are not
admin
2014-02-22
87
问题
M: Right, I guess you’ve got some ideas for our product promotion.
W: Well, first we must win over the medical circle, so I thought we should launch a campaign in all the specialist medical journals to promote our drugs, antibiotics and so on.
M: Yes, that’s a good idea.
W: Then TV commercials.
M: Just a moment, are you sure we’re allowed to advertise medicines on TV?
W: Oh yes, provided they are not drugs which need a prescription. You can advertise over-the-counter products. We can get users of our products to recommend them — "Their lotion cured my disease in six days." for example.
M: Now, hold on. It is forbidden to claim any positive cure for a disease. And we mustn’t offer any drugs for illness which should be treated by a doctor.
W: Mmm. OK. What about this — a series of full page newspaper ads with the message that most doctors consider our products the best?
M: That depends on whether it’s true.
W: Sure it is. But here is another suggestion. We could offer to return the purchase price to anyone who’s not satisfied with one of our products. It’s possible to do that, isn’t it?
M: No, I’m afraid not. Manufacturers of medical products are not allowed to promise a return of price in their ads.
W: Well, it looks as though I’ll have to come up with something else. I never realise the regulations were so rigid.
Questions 13 to 15 are based on the conversation you have just heard.
13. What are the two speakers talking about?
14. According to the man, which suggestion of the woman is not possible?
15. From the conversation, what do we know about the woman?
选项
A、To launch a campaign in all the specialist medical journals.
B、To offer to return the purchase price if the customers are not satisfied.
C、To advertise in the papers with doctors’ recommendation.
D、To advertise through television commercials.
答案
B
解析
对话中女士一共提出四项建议:一、在专业医学期刊上宣传;二、电视商业广告;三、在报纸上整版刊登医生的推荐和评价;四、承诺不满意退钱。男士对第一条建议比较肯定,对方法第二、三条建议的可行性不太确定,对第四条建议则完全否定,因为按规定,制药商不允许这样承诺,故答案为B)。
转载请注明原文地址:https://kaotiyun.com/show/Wx17777K
0
大学英语六级
相关试题推荐
Onanygivenday500000tractorsaresoldontheInternet.ButdontstartbuyingstockinJohnDeereorCaterpillarjustyet.
A、Tooffersomethingunique.B、Togivegiftstothecustomers.C、Tobepolitetoallthecustomers.D、Tohavedrive-inservicea
A、Tochangetheshoesforanothersize.B、Tochangetheshoesforanotherstyle.C、Toreturntheshoesandgettherefund.D、To
A、Itwasjustso-so.B、Itwasgreat.C、Itwasterrible.D、Itwasinteresting.C对话中男士询问女士的面试怎么样,女士回答chancesareslim…Ievenforgo
Thingsmighthavebeenmuchworseifthemother______(坚持她的权利留下孩子).
Cigarettesaregoodforyourthroat,accordingtoadvertisementsfromhalfacenturyago.Todaysuchclaimsareunthinkable,as
12ThingsI’veLearnedFromTravelingAroundtheWorldforThreeYearsOnMarch13,2007,Ihandedoverthekeystomyhouse,
A、Massproduction.B、Medicalcare.C、Safetymeasures.D、Laborpractices.D短文开篇提到,Ford于1913年所引进的劳动惯例(laborpractices)即使现在看来也是先进的。
A、VisitNancyathernewdepartment.B、GivethesecretaryNancy’snewphonenumber.C、CallonNancyathermedicalschool.D、Get
随机试题
患者,男性,57岁。胸闷伴下肢水肿2个月,心电图V1~V4导联QS波。最有价值的器械检查是
患者,男,67岁。既往有膀胱炎病史。近半年来出现尿频,夜间需排尿4~5次,同时伴尿痛及会阴部不适感。直肠指诊触及前列腺较饱满、质软,伴轻度压痛。前列腺液镜检示白细胞15个/高倍视野。下列治疗措施中不恰当的是
关于社会折现率的说法正确的是()。
《建设工程质量管理条例》规定,()应当建立质量责任制,确定工程项目的项目经理、技术负责人和施工管理负责人。
爆破有害效应主要包括()。
原始凭证按照格式不同可分为()。
华利公司欲购买一批仪器,委托刘某提供媒介服务。华利公司和有关当事人对刘某提供媒介服务的费用承担问题没有约定,后又不能协商确定。在此情况下,对刘某提供媒介服务的费用应按下列哪个选项确定?()
请认真阅读下列材料,并按要求作答。请根据上述材料完成下列任务:依据拟定的教学目标,设计本节课的主要教学环节并说明理由。
某城市考上大学的学生中,女生的比例比男生高。根据这个事实,王老师认为本市女生学习比男生好。以下哪项最能削弱王老师的结论?
[2000年MBA真题]美国《华盛顿邮报》发表文章,引述美国前中央情报局副局长的话称,在过去多次中美核子科学家交流会期间,美国曾获得过中国有关核技术的资料,而且远远超过早些时候美国指责中国窃取美方核机密的数量。以下各项,除了哪项,都与题干中引用论述的观点相
最新回复
(
0
)