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  3. Massive changes in all of the world’s deeply cherished sporting habits are underway. Whether it’s one of London’s parks full of

Massive changes in all of the world’s deeply cherished sporting habits are underway. Whether it’s one of London’s parks full of

admin2022-06-29  44
问题     Massive changes in all of the world’s deeply cherished sporting habits are underway. Whether it’s one of London’s parks full of people playing Softball, and Russians taking up rugby or the Super Bowl rivaling the British Football Final as a televised spectator event in Britain, the patterns of players and spectators are changing beyond recognition. We are witnessing a globalization of our sporting culture.
    That annual bicycle race, the Tour de France, much loved by the French is a good case in point. Just a few years back it was a strictly continental affair with France, Belgium and Holland, Spain and Italy taking part. But in recent years it has been dominated by Colombian mountain climbers, and American and Irish riders.
    The people who really matter welcome the shift toward globalization. Peugeot, Michelin and Panasonic are multi-national corporations that want worldwide returns for the millions they invest in teams. So it does them literally a world of good to see this unofficial world championship become just that.
    This is undoubtedly an economic-based revolution we are witnessing here, one made possible by communications technology, but made to happen because of marketing considerations. Sell the game and you can sell Cola or Budweiser as well.
    The skillful way in which American football has been sold to Europe is a good example of how all sports will develop. The aim of course is not really to spread the sport for its own sake, but to increase the number of people interested in the major money-making events. The economics of the Superbowl are already astronomical. With seats at 125 dollars, gate receipts alone were a staggering 10,000,00. The most important statistic of the day, however, was the 100,000,000 in TV advertising fees. Imagine how much that becomes when the eyes of the world are watching.
    So it came as a terrible shock, but not really a surprise, to learn that some people are now suggesting that soccer change from being a game of two 45-minute halves, to one of four 25-minute quarters. The idea is unashamedly to capture more advertising revenue, without giving any thought for the integrity of a sport which relies for its essence on the flowing nature of the action.
    Moreover, as sports expand into world markets, and as our choice of sports as consumers also grows, so we will demand to see them played at a higher and higher level. In boxing we have already seen numerous, dubious world title categories because people will not pay to see anything less than a "World Title" fight, and this means that the title fights have to be held in different countries around the world!
The sports change towards globalization is favorably embraced by________.
选项 A、multi-national corporations that want economic returns
B、sports stars
C、people all over the world
D、local people
答案A
解析 本题关键词为sports change towards globalization，答案线索可以定位到原文第三段。第三段第一句话中的shift等同于题干中的change，选项A“multi-national corporations that want economic returns”和原文multi-national corporations that want worldwide returns for the millions they invest in teams属于相同含义，所以为正确选项。选项B“运动明星”，原文未提及，属于无中生有。选项C“全世界人民”，属于扩大范围。选项D“地方人民”，虽然文中提及运动全球化使得地方运动传到其他国家，但未提及地方人民欢迎体育运动全球化，所以选项D属于主观推导。第二段：以环法自行车大陆赛事逐渐国际化为例，说明体育文化的全球化。第三段：利益相关的跨国企业从非官方的世界锦标赛的全球化发展中受益匪浅。
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