首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
This is the "designer" age. People in the West talk of designer labels and designer violence. The word "designer" has become an
This is the "designer" age. People in the West talk of designer labels and designer violence. The word "designer" has become an
admin
2010-01-10
41
问题
This is the "designer" age. People in the West talk of designer labels and designer violence. The word "designer" has become an adjective loaded with the symbolism and imagery of the consumer society. For the first time in history, it is possible to live a "designer lifestyle"— if you can afford it.
But what does the word "design" mean? The subject of design covers a wide range of activities, from materials technology at the hard end to styling and marketing at the soft end. The number of people who have made a contribution to the history of design at any of these levels is vast. Actually the term can also be confined to meaning the people who had the ideas and who invented the forms which changed our taste.
The term "design" as we now use it is a modern invention, a product of the division of labor and other economic changes thrown up by the Industrial Revolution in the 18th and 19th centuries. With the rise of mechanized production and standardized products, there came the need for disciplined product planning. No longer did the person who had an idea for something go on to make it. The new order, in which the designer had the idea and the factory-worker manufactured it, meant the designer achieved a new and unprecedented status in the system.
The 20th century design has had an important influence on the Western way of life. Objects have acquired not only culture status, but massive symbolic significance through people’s perceptions of them. The Coca-Cola bottle--the most famous bottle in the world and the classic piece of modern package design now symbolizes the power of the 20th century Western civilization to penetrate and erode other cultures. From modern painters such as Warhol to many contemporary films, Coca-Cola has become a symbol of cultural imperialism, and is such a familiar part of the consumer landscape that it is almost invisible.
The possibility that the Coca-Cola bottle was too familiar worried the company so much that several years ago they redesigned the famous logo and the bottle, and changed the taste of the syrup as part of an on-going battle with rival company Pepsi. So loud was the public outcry, however, that the company quickly reinstated all three.
Making an image and making an object have become indivisible parts of the design process. Coca-Cola owns nothing more than the recipe for a syrup and the copyright on a logo, yet it is a multimillion dollar business.
Now design is at the cutting edge of business competition. The importance of design has changed through the various phases of industrial growth, and in the years to come it will increasingly assume a high priority in corporate. Today, placing the idea of quality foremost in purchasers’ minds is so important that it has spawned a new science-design technology. In today’s business environment, the research and development of design ideas has become an essential part of the manufacturing and selling processes.
In Para 4, the author cites Coca-Cola because ______.
选项
A、it is the most famous bottle in the world
B、it is the most classic piece of modern design in the world
C、people are all familiar with it
D、it symbolizes the power of the civilization to penetrate and erode other culture
答案
D
解析
转载请注明原文地址:https://kaotiyun.com/show/XHKd777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
Accordingtothearticle,whatisthecompanyplanningtodo?
Howdosomeofthemanagersprobablyfeelrightnow?
Whatkindofpeopleareattendingtheseminar?
A、 B、 C、 D、 DTwopeopleareshakinghandsandoneofthemisonastairway.Choice(A)misidentifiesthe
A、 B、 C、 A(A)问题是询问谁将成为楼层经理,对此,回答说可能被任命的是苏珊,故为正确答案。(B)适合用来回答when引导的疑问句,并且going重复出现,要多加注意。(C)manager和manage的发音相似
Whatkindofproductisbeingadvertised?
A、 B、 C、 Cproduct’sprices和website是千万不能听错的重要部分。对话内容与打印什么无关,所以(A)要从答案中除去。上传到ourwebsite与theirwebsite毫无关系,所以(B)也
A、 B、 C、 C该题问的是可不可以用信用卡结算,所以(A)所说的不会驾驶是不能被选为答案的。如果只听到creditcards中的credit,没有准确理解题意,很容易选(B)为答案。正确答案是与结算有关的(C)。
WhatdoesthewomanmentionabouttheSiwonCorporation?
随机试题
A.脾破裂B.肝破裂C.胰腺破裂D.十二指肠损伤E.结肠损伤尿淀粉酶升高
以下有关健康教育诊断的表述,哪项不正确
《建材领域检测机构技术能力评价指南》(RB/T144—20l8)给出了建材领域检测机构技术能力的评价原则、评价方法、评价组织和评价内容的指南。()
基坑(槽)上口堆放模板为()以外。
以下不属于合同中部分条款无效的情形是()。
根据我国《土地管理法》第47条第2款的规定,每公顷被征收耕地的安置补助费,最高不得超过下列哪项所述内容?
Everyoneknowsastonebouncesbestonwaterifit’sroundandflat,andspuntowardsthewaterasfastaspossible.Someenthus
国际日期变更线
第一次喊出了“振兴中华”这个时代的最强音的人是
已知P(A)=0.4,P(B)=0.25,P(A-B)=0.25,求P(AB),P(A∪B),P(B-A)
最新回复
(
0
)