首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Some consumer researchers distinguish 【C1】______"rational" motives and "emotional" (or "non-rational") motives. They use the ter
Some consumer researchers distinguish 【C1】______"rational" motives and "emotional" (or "non-rational") motives. They use the ter
admin
2006-07-14
46
问题
Some consumer researchers distinguish 【C1】______"rational" motives and "emotional" (or "non-rational") motives. They use the term "rationality" 【C2】______the traditional economic sense that assumes 【C3】______consumers behave rationally when they carefully consider all alternatives 【C4】______ choose those that give them the greatest utility (i.e., satisfaction). 【C5】______ a marketing context, the term "rationality" implies that the consumer selects goods based 【C6】______ totally objective criteria, such 【C7】______ size, weight, price, and so on. "Emotional" motives imply the selection of goods 【C8】______ to personal or subjective criteria—the desire 【C9】______ individuality, pride, fear, affection or status.
The assumption underlying this distinction is 【C10】______ subjective or emotional criteria do not maximize utility or satisfaction. 【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that, 【C12】______ their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based 【C13】______ the individual’s own needs as 【C14】______ as on past behavioral, social, and learning experiences. What may appear 【C15】______ irrational to an outside observer may be perfectly rational 【C16】______ the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. 【C17】______ behavior did not appear rational to the person who undertakes it 【C18】______ the time that it is undertaken, obviously he or she would not do it. 【C19】______ the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far 【C20】______ to suggest that emphasis 【C21】______ "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously 【C22】______ maximize their gains and minimize their losses; that they act not 【C23】______ subconscious drives but from rational preferences, 【C24】______ what they perceive to be 【C25】______ their own best interests.
【C16】
选项
答案
within
解析
本句未有field“领域”一词,所以填within,指这个领域之内。
转载请注明原文地址:https://kaotiyun.com/show/XIgO777K
本试题收录于:
CATTI二级笔译综合能力题库翻译专业资格(CATTI)分类
0
CATTI二级笔译综合能力
翻译专业资格(CATTI)
相关试题推荐
Ofalltheareasoflearningthemostimportantisthedevelopmentofattitudes.Emotionalreactionsaswellaslogicalthought
Depressionthatinflictspeoplewhobelievetheirliveslackcontentwhentherushofthebusyweekstopsreferredtobyapromi
Apartfromitsimpactoncommercialandindustrialstructuresandprocedures,therapiddevelopmentoftheglobalcommunications
Jupiter______perhapsthemostimportantplanetofthesolarsystem.
Shynessisthecauseofmuchunhappinessforagreatmanypeople.Shypeopleareanxiousandself-conscious;thatis,theyaree
RecentlyreleasedphotosbythecrewofMr.Sixshowspecial-effectsartistsmeticulouslypastingman-mademusclesonthechest
A、Theymaylosethebackpart.B、Theymaystraintheirmuscles.C、Theymayfinditeasiertoliftonebyone.D、Theymaycallso
ThedevicehasasensorthatmeasuresbodytemperatureandchangestotheheartratecalledHRV.
随机试题
可在空间上扩大作用范围的神经元联系方式是()。
二次型f(x1,x2,x3)=2x12+x22-4x32-4x1x3-2x2x3的标准形为().
关于高血压危象下列哪项说法不恰当
A、创可贴B、医用绷带C、体温计D、电子血压计E、手持式家用血糖分析仪具有止血、护创等功能,用于小创伤、小伤口止血和护创的是()。
人体昼夜体温波动超过l℃即为发热,中等度热是指()。
根据行政诉讼法律制度的规定,下列有关行政诉讼举证责任的表述中,正确的有()。
伽利略在著名的斜面实验中,让小球分别沿倾角不同、阻力很小的斜面从静止开始滚下,他通过实验观察和逻辑推理,得到的正确结论有().
主观唯心主义:把主观精神(人的感觉、经验、观念、意志等等)作为唯一真实存在的世界的本原,客观事物以至整个物质世界都是这种主观精神的产物。下列观点属于主观唯心主义的是()。
2006年前三季度直辖市农民现金人均收入中,最高收入是最低收入的倍数为()。
若集合R的基|R|=6,则其幂集的基|P(R)|=
最新回复
(
0
)