首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Some consumer researchers distinguish 【C1】______"rational" motives and "emotional" (or "non-rational") motives. They use the ter
Some consumer researchers distinguish 【C1】______"rational" motives and "emotional" (or "non-rational") motives. They use the ter
admin
2006-07-14
45
问题
Some consumer researchers distinguish 【C1】______"rational" motives and "emotional" (or "non-rational") motives. They use the term "rationality" 【C2】______the traditional economic sense that assumes 【C3】______consumers behave rationally when they carefully consider all alternatives 【C4】______ choose those that give them the greatest utility (i.e., satisfaction). 【C5】______ a marketing context, the term "rationality" implies that the consumer selects goods based 【C6】______ totally objective criteria, such 【C7】______ size, weight, price, and so on. "Emotional" motives imply the selection of goods 【C8】______ to personal or subjective criteria—the desire 【C9】______ individuality, pride, fear, affection or status.
The assumption underlying this distinction is 【C10】______ subjective or emotional criteria do not maximize utility or satisfaction. 【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that, 【C12】______ their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based 【C13】______ the individual’s own needs as 【C14】______ as on past behavioral, social, and learning experiences. What may appear 【C15】______ irrational to an outside observer may be perfectly rational 【C16】______ the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. 【C17】______ behavior did not appear rational to the person who undertakes it 【C18】______ the time that it is undertaken, obviously he or she would not do it. 【C19】______ the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far 【C20】______ to suggest that emphasis 【C21】______ "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously 【C22】______ maximize their gains and minimize their losses; that they act not 【C23】______ subconscious drives but from rational preferences, 【C24】______ what they perceive to be 【C25】______ their own best interests.
【C16】
选项
答案
within
解析
本句未有field“领域”一词,所以填within,指这个领域之内。
转载请注明原文地址:https://kaotiyun.com/show/XIgO777K
本试题收录于:
CATTI二级笔译综合能力题库翻译专业资格(CATTI)分类
0
CATTI二级笔译综合能力
翻译专业资格(CATTI)
相关试题推荐
Acommonquestionthatpeopleaskastorywriteriswhetherornothehasexperiencedwhathehaswrittenabout.
WhatmaybetheoldestfossilfootprintyetfoundwasdiscoveredinJune1968byWilliamJ.Meister,anon-professionalfossilc
Ofalltheareasoflearningthemostimportantisthedevelopmentofattitudes.Emotionalreactionsaswellaslogicalthought
Thecentralproblemofeconomicsistosatisfythepeople’sandnation’swants.Theproblemwearefacedwithisthatour【C1】___
EversinceitwasclaimedthatamedicinemadefromtheChinesethree-stripedboxturtlecouldcurecancer,demandfortheprodu
Nineteenth-centuryscholarstriedtotracetheoriginsofmodernlanguagestoancientHebrew.
Agriculturetodayhashadtheluxuryofbeingabletopolluteandalterthelandscapefirstandworryabouttheconsequenceslat
Improvementsincludelowermass,wideroperatingtemperaturerange,costsavings,andaflexiblemodulardesigntomeetfuturer
Spurredbyawarmingclimate,daily【C1】______hightemperaturesoccurredtwiceasoftenasrecordlowsoverthelastdecadeacros
随机试题
关于基金的投资收益与风险,以下表述正确的是()。
根据凝胶过滤色谱的原理,分子量愈小的物质,因为愈容易通过,所以最先被洗脱。()
强心苷最常见的早期心脏毒性反应是
违反护理操作工作制度及操作规程的做法是
假设新建住宅楼一座,其建筑面积为4000m2,按指标和地区材料预算价格等算出单位造价为800.00元/m2,其中:一般土建工程680.00元/m2;采暖工程48.00元/m2;给排水工程40.00元/m2;照明工程32.00元/m2。但新建住宅楼设
Ioncefoundoutthatdoingafavorforsomeonecouldgetyouintotrouble.Iwasintheeighthgradeat【C1】______time,andwew
波斯纳提出的教师成长公式为:成长=()
[*]
以太网遵循IEEE 802.3标准,用粗缆组网时每段不能大于(28)m。超过上述长度时,要分段,段间用(29)相连。同时,整个网的总长度不能大于(30)m。若总长度超过上述长度,则需分成两个网,网之间用(31)相连。这是在ISO/OSI模型中(32)层的连
下面关于完全二叉树的叙述中,错误的是______。
最新回复
(
0
)