首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Some consumer researchers distinguish 【C1】______"rational" motives and "emotional" (or "non-rational") motives. They use the ter
Some consumer researchers distinguish 【C1】______"rational" motives and "emotional" (or "non-rational") motives. They use the ter
admin
2006-07-14
33
问题
Some consumer researchers distinguish 【C1】______"rational" motives and "emotional" (or "non-rational") motives. They use the term "rationality" 【C2】______the traditional economic sense that assumes 【C3】______consumers behave rationally when they carefully consider all alternatives 【C4】______ choose those that give them the greatest utility (i.e., satisfaction). 【C5】______ a marketing context, the term "rationality" implies that the consumer selects goods based 【C6】______ totally objective criteria, such 【C7】______ size, weight, price, and so on. "Emotional" motives imply the selection of goods 【C8】______ to personal or subjective criteria—the desire 【C9】______ individuality, pride, fear, affection or status.
The assumption underlying this distinction is 【C10】______ subjective or emotional criteria do not maximize utility or satisfaction. 【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that, 【C12】______ their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based 【C13】______ the individual’s own needs as 【C14】______ as on past behavioral, social, and learning experiences. What may appear 【C15】______ irrational to an outside observer may be perfectly rational 【C16】______ the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. 【C17】______ behavior did not appear rational to the person who undertakes it 【C18】______ the time that it is undertaken, obviously he or she would not do it. 【C19】______ the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far 【C20】______ to suggest that emphasis 【C21】______ "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously 【C22】______ maximize their gains and minimize their losses; that they act not 【C23】______ subconscious drives but from rational preferences, 【C24】______ what they perceive to be 【C25】______ their own best interests.
【C16】
选项
答案
within
解析
本句未有field“领域”一词,所以填within,指这个领域之内。
转载请注明原文地址:https://kaotiyun.com/show/XIgO777K
本试题收录于:
CATTI二级笔译综合能力题库翻译专业资格(CATTI)分类
0
CATTI二级笔译综合能力
翻译专业资格(CATTI)
相关试题推荐
Duststormsmostoftenoccurinareaswherethegroundhaslittlevegetationtoprotect______ofthewind.
Ofalltheareasoflearningthemostimportantisthedevelopmentofattitudes.Emotionalreactionsaswellaslogicalthought
Ofalltheareasoflearningthemostimportantisthedevelopmentofattitudes.Emotionalreactionsaswellaslogicalthought
Hisemotionalproblems______fromhisexperiencesasachild,Ithink.
Ishouldliketorentahouse,thatismodern,cozyand,______,inaconvenientplace.
Thecentralproblemofeconomicsistosatisfythepeople’sandnation’swants.Theproblemwearefacedwithisthatour【C1】___
Thecentralproblemofeconomicsistosatisfythepeople’sandnation’swants.Theproblemwearefacedwithisthatour【C1】___
EversinceitwasclaimedthatamedicinemadefromtheChinesethree-stripedboxturtlecouldcurecancer,demandfortheprodu
Itisclearthatwearerapidlybecomingaglobalculture.Newformsofinformationtechnology,intercontinentaltravel,andthe
A、Theymaylosethebackpart.B、Theymaystraintheirmuscles.C、Theymayfinditeasiertoliftonebyone.D、Theymaycallso
随机试题
Cashisunlikelytogoawaysoon.Coinsandpaper【C1】________remainthemostpopularwaystopayforthingsinmostcountries.B
发电机发生非同期并列有什么危害?
在防止矽尘的工艺过程中,能根本消除粉尘危害的是
纳税人提供的下列服务,在计算销项税额时可以差额计税的有()。
洋洋和硕硕喝水时打打闹闹,方老师上前大声说道:“你俩再闹,我就打电话让妈妈不要来接你们!”方老师的做法()。
周某因出国留学,把自己的几幅贵重字画交由朋友吴某保管。吴某将字画藏于卧室。一日,卧室的暖气管道突然破裂,字画浸水受损,下列说法正确的是()。
债权人抛弃债权,从而消灭债的关系的行为是()。
设f(x)=∫0xecostdt,求∫0πf(x)cosxdx.
团圆
A、Walkingaroundtheaudience.B、Smilingwhileexplainingthenotions.C、Tellingsomejokesduringthespeech.D、Sharingsomepe
最新回复
(
0
)