首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
A ) Entering international markets B ) Satisfying global customers C ) Lowering prices by manufacturing overseas D )
A ) Entering international markets B ) Satisfying global customers C ) Lowering prices by manufacturing overseas D )
admin
2022-12-18
21
问题
A ) Entering international markets
B ) Satisfying global customers
C ) Lowering prices by manufacturing overseas
D ) Facing threats of global markets
E ) Recognizing the constraints of global markets
F ) Being better than competition
G ) Coordinating marketing activities
We live in an increasingly interdependent world, and perhaps some day we will live in a "world without borders," to borrow from the title of a provocative book of 1970s. Globalization is of great significance to both poor and rich nations, since competition now spans beyond borders.
【B16】________
" The world is too much with us," said Wordsworth. That could be the main complaint of many U.S. businesses that see themselves threatened by increases in imported goods. Imports were only 1 percent of the U.S. gross national products (GNP) in 1954; they were 6 percent of GNP in 1964 and 10 percent in 1984. The interdependence suggested by such terms as global village and world economy is being recognized by business managers. Therefore, many more U.S. firms, whether they like it or not, will be forced to become part of world markets and global competition. Meanwhile, other nations such as Japan and Germany have had open economies for some time. Their firms are more accustomed to selling in international markets. Hence, U.S. firms have some catching up to do to compete effectively and gain market share in world markets.
【B17】________
To compete in world markets, firms must have an in depth understanding of customers needs. If customers needs differ dramatically across countries and regions, a company must consider how to adapt its products and various elements of the marketing mix to customer needs. If prices must be lowered, the company needs to consider how to design a product to lower manufacturing costs and decide whether to manufacture the product at home or overseas to achieve lower costs. A well-articulated distribution and logistics system is needed to make goods and services available at the point of sale in sufficient quantities. Firms also need to develop global customer database and information systems to understand and respond to customer needs and purchasing decisions.
【B18】________
Firms must contend with both domestic and global competition. Global competitors could include large multinationals and state-owned enterprises that might be market share oriented rather than profit oriented as well as small local firms with other goals. Long-term success comes in part from monitoring, assessing and responding to actions by all sorts of competitors, especially through understanding the competitive and comparative advantages enjoyed by competitors, and finally ensuring success by offering more value, developing superior brand image and product positioning, broader product range, lower prices, higher quality and superior distribution services to more effectively meet customers’ needs.
【B19】________
International marketing creates a new level of complexity. In order to face this challenge, firms must consider staffing and allocating responsibilities across marketing units in different countries, and deciding which decision to decentralize or to control from headquarters, whether to develop standardized campaigns and plans, and how much local responsiveness is appropriate.
【B20】________
As firms attempt to market in the international arena, they not only face challenges from different competitors, but need to cope with cultural and economic differences that exist in the marketing infrastructure, such as the financial regulations imposed by local governments, and the impact of government policies, especially protectionist and other policies that may unfairly benefit competitors and create difficulty in market entry. To level the playing field, a firm may decide to begin manufacturing overseas to lower its costs and match the lower prices of strong international competition. Very often, a firm may not find it feasible to go alone into foreign markets. In this case, its international marketing endeavor becomes more complex as it joins with a local partner that has specialized knowledge of a specific market and its customers. Some firms find that local partners can force them to change the way they do business. A local partner may insist that the firm accept payment in kind: orange juice or wine in return for machinery, which means a firm has to peddle orange juice or wine around the world.
Although the global market is attractive, U.S. firms have been slow to take advantage of it. The United States has always been one of the world’s largest markets. However, ignoring foreign markets and foreign competition has two dangers for U.S. companies: losing market share at home and not profiting from higher growth in markets overseas.
【B19】
选项
答案
G
解析
转载请注明原文地址:https://kaotiyun.com/show/XYMD777K
0
考研英语一
相关试题推荐
TheWorldBank,InternationalTelecommunicationsUnion(ITU),GlobalSystemforMobileTelecommunicationsAssociation(GSMA),an
Nobodyeverproteststhatanelementaryschoolshouldbedescribedas"manned"insteadof"staffed,"butdaretosuggesta"men
Leadingdoctorstodayweighinonthedebateoverthegovernment’sroleinpromotingpublichealthbydemandingthatministersi
Howseriouslyshouldparentstakekids’opinionswhensearchingforahome?Inchoosinganewhome,CamilleMcClain’skidsh
[A]Askingforparentalinvolvement[B]Settingupsmallgroups[C]Makingclassroomeventspredictable[D]Extendin
[A]Askingforparentalinvolvement[B]Settingupsmallgroups[C]Makingclassroomeventspredictable[D]Extendin
AsValentine’sDayapproaches,manysinglepeoplebegintofeelalittlesorryforthemselves.Onaday【C1】________bycouples,
LastSeptember,theU.S.governmentannouncedthatitsbirthratefellto"anotherrecordlow".Morallyspeaking,there’snothing
Ifyouhaveeverwonderedhowanelephantsmells,scientistshavetheanswer.ResearchershavediscoveredthatAfricanElephants
Ifyouhaveeverwonderedhowanelephantsmells,scientistshavetheanswer.ResearchershavediscoveredthatAfricanElephants
随机试题
“四多"是指多鼓励、____________、多理解、多同理心。
精神分析把无法被个体感知的心理活动称为
A.观察瞳孔是否散大B.触摸大动脉搏动C.人工呼吸,胸部按压D.同步直流电除颤E.非同步直流电除颤判断心脏骤停迅速简便的方法是
下列药物会引起低血糖反应的是
对于风湿性关节炎患儿家长担心患儿关节畸形,护士的解释不正确的是
患者男,34岁,急诊入院,主诉恶心、呕吐、严重右上腹部疼痛。查体:T38.5℃,腹部X线显示胆囊增大,诊断为急性胆囊炎,安排手术。给完止痛药后,护士应该最先
在工程网络计划执行过程中,当某项工作的最早完成时间推迟天数超过自由时差时,将会直接影响______。
某在建宾馆地上18层、地下2层,建筑高度为80m,建筑占地面积3500m2,建筑总面积为45000m2。该宾馆东侧8m处为配电房,北侧12m处为可燃材料堆场及可燃材料库房,西北角15m处为固定动火场所,西侧10m处为宿舍办公区,距离宿舍办公区5m处为厨
[*]
Earth’ssurfaceintheareaofManhattaniscomposed______solidconcrete.
最新回复
(
0
)