2. 外语
  3. Read the following passage and choose the best word for each space. Money spent on advertising is money spent as well as any

Read the following passage and choose the best word for each space. Money spent on advertising is money spent as well as any

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问题     Read the following passage and choose the best word for each space.
    Money spent on advertising is money spent as well as any【C1】______know of. It serves directly to assist a rapid of goods at reasonable prices,【C2】______establishing a firm home market and so making it possible to provide【C3】______export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it【C4】______an increasing need for labor, and is therefore an effective way to fight unemployment. It lowers the costs of many services:【C5】______advertisements your daily newspaper would cost four times as much, the price of your television license would need to be doubled, and travel by bus or tube would cost 20 percent more.
    And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy【C6】______the fact that twenty-seven Acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live【C7】______the promise of his advertisements. He might fool some people for a little【C8】______through misleading advertising. He will not do so for long, for mercifully the public has the good【C9】______not to buy the inferior article more than once. If you see an article【C10】______advertised, it is the surest proof. I know that the article does what is【C11】______for it, and that it represents good value.
    Advertising does more for the【C12】______benefit of the community than any other force I can think of.
    There is one more point I feel I ought to【C13】______on. Recently I heard a well-known television personality【C14】______that he was against advertising because it persuades rather than informs. He was drawing【C15】______fine distinctions. Of course advertising【C16】______to persuade.
    If its message were【C17】______merely to information — and that in itself【C18】______difficult if not impossible to achieve,【C19】______even a detail such as the choice of the color of a shirt is subtly persuasive — advertising would be so boring【C20】______no one would pay any attention. But perhaps that is what the well-known television personality wants.
【C12】
选项 A、objective
B、spiritual
C、material
D、subjective
答案C
解析 考点：上下文推理。分析：本文意为：“广告要比我可以想象到的任何其他影响力，能给社会带来更多的——利益。”此句是对上文的总结，根据上文内容可判断该处是指“物质利益”，因此选项C．material正确。
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