首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Advertisements An intelligent person will not allow himself to be influenced by advertisements. Instead, he will try to get
Advertisements An intelligent person will not allow himself to be influenced by advertisements. Instead, he will try to get
admin
2013-02-04
39
问题
Advertisements
An intelligent person will not allow himself to be influenced
by advertisements. Instead, he will try to get to know about the
【1】______ regulating them. Secondly, he will try 【1】______
to make sure whether he can believe in advertisements.
Honest advertisements can be extremely useful because they
save a lot of time and【2】______ by putting sellers in touch 【2】______
with buyers in a quick and simple way.
The dishonest advertiser hopes to sell his goods quickly
to make a large profit before【3】______ begin. 【3】______
There are also semi-dishonest advertisers who make
【4】______ for their products which they know perfectly well 【4】______
to be incapable of【5】______ 【5】______
With no advertising,【6】______ would be sold, so 【6】______
the cost of each article would be higher. The more you advertise,
the more【7】______ you can afford to sell your products. 【7】______
As advertisers become more and more expert at their work,
they appeal to all【8】______ to increase sales: greed, 【8】______
【9】______ , love of a bargain, fear of the disapproval of other 【9】______
people, etc.
However, more and more customers are also becoming
suspicious of and【10】______ to high-powered advertising. 【10】______
This is producing a deliberately modest type of advertisement. Please move on to Section B.
【8】
When you see a clever advertisement in a newspaper, do you say to yourself, "Ah, that’s good. I’d like to have one of those"? Or do you say, "What lies are they telling this time? It can’t be very good or they wouldn’t have to advertise it so cleverly?" Both types of people exist: the first are optimists; the second pessimists and realists. Then, how should one deal with advertisements?
An intelligent person will try to get as much help as he can from advertisements without allowing himself to be influenced against his own interests by them. To do this, he will find out something about the laws regulating advertising in the country in which he lives. Secondly, he will try to learn, from experience and from books, what one can believe in advertisements. When an article claims to be "the best in the world", or to offer "the best value for money in the country", is there any way of proving, or disproving, these claims? If there is not, they can simply be ignored.
Advertising can be extremely useful if they are honest. If the advertisements are true and accurate, the customers will be satisfied and will probably buy from the same firm next time and advise their friends and acquaintances to do the same. They save a lot of time and trouble by putting sellers in touch with buyers in a quick and simple way. The dishonest advertiser hopes to sell his goods quickly and to make a large profit on them before the customers’ reactions begin. He knows that no customers will buy from him a second time, that none will recommend his products to their friends. But there are also semi-dishonest advertisers who make claims for their products which they know perfectly well to be incapable of verification.
If there was no advertising, fewer goods would be sold, so the cost of each article would be higher. The more you advertise, the more cheaply you can afford to sell your products. Advertising also encourages makers to improve their goods continually. As advertisers become more and more expert at their work, they appeal to all the human emotions in the effort to increase sales: greed, jealousy, love of a bargain, fear of the disapproval of other people, fear of ill health, the desire to catch a husband, the desire to show off, and many others. But more and more customers are also becoming suspicious of and resistant to high-powered advertising. This is producing, in highly sophisticated countries, a deliberately modest type of advertisements that is intended to disarm the suspicions of sophisticates by giving an impression of absolute sincerity, or even of deliberate understatement.
选项
答案
(the)human emotions
解析
本题与下面一题有一个整体和部分的关系。
转载请注明原文地址:https://kaotiyun.com/show/Y4aO777K
0
专业英语八级
相关试题推荐
ThedraftoftheDeclarationofIndependencewaswrittenby______.
对孩子的个性培养也是非常重要的,做父母的不要强迫孩子做不想做的事。现在的父母望子成龙,总是为孩子设计出一条光明大道,他们常根据自己的喜好规定孩子应该做什么,不该做什么,而这些规定常常并非孩子自己的煮愿,很多有特定才能的孩子在父母的设计下一无所成。我也曾想让
IntheAgeofGenetics,younolongerhavetotrytocutoutsmokingorthinktwiceaboutgobblingthatcandybarinyourdeskd
Cancunmeans"snakepit"inthelocalMayanlanguage,anditliveduptoitsnameasthehostofanimportantWorldTradeOrganiz
A、TheTalebancommanderwaskilledinaU.S.-ledcoalitionoperation.B、Manyofjournalistshadinterviewedtheone-leggedTaleb
ForAmerica’scolleges,Januaryisamonthofreckoning.Mostapplicationsforthenextacademicyearbeginningintheautumnha
Itwasbyaprivateperson,thelateMr.JohnClifton,hisgivingasampleoftheutilityoflamps,byplacingoneathisdoor,
AdroughtthatagovernmentofficialcalledthemostsevereMexicohadeverbeenfacedhaslefttwomillionpeoplewithoutacce
Shethoughtyoucouldtellawell-manneredpersononthewaytheyoccupiedthespacearoundthem.
Usually,therearetworeasonstopursuescientificknowledge:forthesakeoftheknowledgeitself,andforthepracticalu
随机试题
PASSAGETHREEWhatopinionofthe19th-centuryphysiognomistsandphrenologistswasdenigratedbythe20th-centurypsychologist
下列选项中,属于非破产清算的有【】
有长期便秘史的老年人突然发生肠梗阻症状,应考虑
在中国,批准和废除同外国缔结的条约和重要协定的机关是()。
项目的监测评价是对项目目标,执行效率及效果的()。
设计阶段投资的计划值与实际值的比较,即()比较,以及工程溉预算与预算比较。
纳税人生产销售下列轮胎(非子午线轮胎)不缴纳消费税的是()。
《国务院办公厅关于进一步激发文化和旅游消费潜力的意见》指出,到2022年,培育()个以上旅游演艺精品项目,扩大文化和旅游有效供给。
Canelectricitycausecancer?Inasocietythatliterallyrunsonelectricpower,theveryideaseemspreposterous.Butformore
A、He%notsurehowmuchaprintercosts.B、He’llbuyacomputerlaterthisweek.C、Helostmoneyhewassaving.D、Hedoesn’thav
最新回复
(
0
)